Is peer-to-peer review the best way to validate good practice?

(Guardian) By launching a programme to highlight green hotels, TripAdvisor has launched itself into the spotlight and critics claim the programme lacks integrity. “The GreenLeaders programme falls a bit short in external review,” explains Randy Durband, CEO of the Global Sustainable Tourism Council (GSTC). “It does not adequately educate travellers about the differences between the hotels’ own claims and those confirmed by external audits or certification.”

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Jeremy Smith
Jeremy Smith
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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