Labels and certifications are common in many different sectors and contexts – from the Fair Trade, one of the most recognised sustainability labels globally, to the EU organic seal for food. The travel industry also has numerous certification schemes. For TUI, these are a key driver for more sustainable tourism.
The Arctic island, renowned for its glaciers and fjords, is expanding airports and hotels to energize its economy, even as it tries to avoid the pitfalls of overtourism.
If the fund shows both impact and returns are possible, maybe the financial markets will take sustainable tourism more seriously as a business opportunity — a critical factor for industry-wide change
The World Travel & Tourism Council (WTTC) has released a new report investigating the discrepancy between travelers’ sustainability aspirations and actual behavior.
