Data show a large willingness as 82 percent say they want to act sustainably, but only 22 percent have changed their behavior.
This is why Copenhagen’s official tourism organization has introduced CopenPay—a new initiative transforming green actions into currency for cultural experiences.
Data Appeal’s Prêmio Excelência Turística Destino Digital is based on Data Appeal’s Sustainability Index, recognizing the top destinations that excel in environmental management, socio-economic impact, and destination management.