Adumu Safaris is a social impact safari company working in partnership with local communities to harness tourism’s potential to protect cultural and natural heritage. They successfully combine cultural immersion experiences with traditional safari itineraries, and have the ultimate aim of restoring thousands of hectares of Maasailand. Rebecca talks to husband and wife team David and Danielle to find out more.
While tourism is on pause, there has been much discussion about how we can improve the sector from an environmental and overcrowding standpoint. But we also need to improve it for local people by respecting them and their culture and ensuring they have equal access to the infrastructure and economic opportunities that tourism can bring.
The global pandemic has provided an opportunity to redesign the tourism landscape and industry to be sustainable and truly equitable - and to reform the industry’s exploitations of people and places.
