The Asia-Pacific region accounts for nearly 60% of the global population. For the sustainable travel movement, it would be counterintuitive to not include Asian travelers in the conversation.
From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices — and perplexed by them. The travel industry needs to understand this — and failing to do so might be tantamount to greenwashing in the eyes of consumers.
IHG Hotels & Resorts, a global leader in hospitality, announces the addition of four European hotels to its Low Carbon Pioneer programme, which brings together energy efficient hotels that have no fossil fuels combusted on-site* and are backed by renewable energy.
