Category: Research and studies

The Asia-Pacific region accounts for nearly 60% of the global population. For the sustainable travel movement, it would be counterintuitive to not include Asian travelers in the conversation.

Tourists to Hawaiʻi from the continental U.S. are willing to pay more for locally-sourced foods while on vacation.

The share of global sustainable tourism market in the parent market (travel and tourism industry) is estimated to be at 2%-5%.

From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices — and perplexed by them. The travel industry needs to understand this — and failing to do so might be tantamount to greenwashing in the eyes of consumers.

A new Virtuoso survey highlights what affluent travelers think when it comes to sustainable tourism. Results illustrate that travelers remain conscious about how their travels are impacting the world and the lives of the people in the places that they visit.