The World Travel & Tourism Council (WTTC) has released a new report investigating the discrepancy between travelers’ sustainability aspirations and actual behavior.
According to a study conducted by Future Partners, the emerging travel trends of Slowcations, Foodie Trips, and Experiential Travel are gaining traction among American travelers.
Sustainability is a top priority for a small minority of travelers, ranging from 7% to 11%, according to a survey from the World Travel & Tourism Council (WTTC).