This is what action looks like if Caribbean tourism is to build back better. Investment in technology, a solid private-public relationship, and homegrown talent driving the framework and the narrative. This new marketing platform should place more of consumer’s vacation booking funds directly into local businesses’ hands.
Can Fiji do better to both bring back tourists and build national pride and a sustainable future? Destination campaigns are usually based on the motivations of potential travellers, attempting to tap into those travel desires and turn them into bookings and arrivals. But unless we change the way people and places are conceived and presented, we will perpetuate well-worn clichés and stereotypes.
Great storytelling always wins, in that it reminds us what travel should be about — the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of "building back better."
The World Tourism Organization (UNWTO) and the GSMA, the global association unifying the mobile ecosystem, have announced a partnership to promote the upskilling of...
According to an Indonesian minister, Bali is hoping to move away from backpacker tourism when the island reopens to tourists. Politicians in Bali want to shake off its backpacker image and rebrand to attract more luxury-orientated travellers. Bali is not the only destination to take the enforced absence of travellers as an opportunity to cast itself in a new light.
Helsinki named world’s most sustainable travel destination — The Global Destination Sustainability Index measures the sustainability of travel destinations in four different categories using more than 70 indicators.
