The Greek National Tourist Organisation (GNTO) has announced a new sustainable travel platform to educate British travel agents, tour operators and consumers about sustainable holidays in Greece.
Organizing a responsible visit to sensitive areas like the Galápagos Islands or Antarctica involves research, decoding certifications and possibly a travel adviser.
Made up of various stakeholders in the region, WATO welcomes members operating any tourism-related business as well as coordinating initiatives and activities across different countries.
Giving back is a great concept buut not always effective. Travelers tend to be disconnected from those foundational building blocks that drew them to a certain destination in the first place.
From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices — and perplexed by them. The travel industry needs to understand this — and failing to do so might be tantamount to greenwashing in the eyes of consumers.
