Tourist numbers and their behaviour have got so out of control in some destinations that strict and sometimes drastic measures have to be introduced. Block the way by taking a selfie in Italy’s Portofino or wheel a suitcase rather than carry it in Dubrovnik and you face an unpleasant fine.
But instead of bringing in punishments for irresponsible behaviour, some destinations are hoping introducing incentives for good tourist practices is the answer. Schemes reward visitors for picking up litter, taking planet-friendly forms of transport and volunteering on conservation projects.