Travelife and the growth of Responsible Tourism

“When the history of our times comes to be written, tour operators, travel agents, hotels and other tourism operators will be judged more than anything on what they did to embrace responsible travel in any of its aspects.” So writes Dave Richardson in this review of efforts to be more responsible in the tourism industry for the Country by Country website, focussing particularly on the growth of ABTA’s Travelife scheme.


  • Travelife works with tour operators to create a consumer-facing database of hotels and other accommodation providers worldwide that conform to strict responsible tourism standards.
  • About 1,200 hotels and other accommodation units are accredited to Travelife, along with 20 tour operators.


  • Read the original feature on Country by Country
  • Learn more about becoming a member of Travelife.
  • Discover accredited hotels on the Travelife Collection website.


Jeremy Smith
Jeremy Smith
Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.

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