{"id":9709,"date":"2016-03-23T15:14:06","date_gmt":"2016-03-23T14:14:06","guid":{"rendered":"https:\/\/travindy.com\/?p=9709"},"modified":"2016-03-23T15:14:06","modified_gmt":"2016-03-23T14:14:06","slug":"how-insetting-is-helping-accorhotels-win-over-guests-and-locals","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2016\/03\/how-insetting-is-helping-accorhotels-win-over-guests-and-locals\/","title":{"rendered":"How “insetting” is helping AccorHotels win over guests and locals"},"content":{"rendered":"

\"How<\/a>Many hotels today try to offset their environmental impact, but French hotel chain AccorHotels uses a unique approach called insetting. That is, its CSR initiatives rehabilitate and sustain the very areas the business depends on for\u00a0survival.<\/p>\n

A relatively new concept in business circles, insetting is a twist on the more well-known idea of \u2018offsetting\u2019, where companies compensate for their greenhouse gas emissions by funding reforestation projects in other parts of the world.<\/p>\n

The term was first coined by Pur Projet and Scottish ecosystem restoration charity Plan Vivo Foundation in 2012.<\/p>\n

Rather than simply compensating for climate impact by paying distant, unrelated actors to plant trees, insetting focuses on helping the ecosystems and communities which are directly impacted by a company\u2019s operations.<\/p>\n

This, says Pur Projet, creates long-term values for all stakeholders, helps a company preserve the resources on which it depends, and protect its market value.<\/p>\n

Read the full article: How insetting is helping AccorHotels win over guests and locals | News | Eco-Business | Asia Pacific<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Rather than offsetting, AccorHotels’s insetting approach focusses its CSR initiatives on rehabilitating the very areas the business depends on for survival.<\/p>\n","protected":false},"author":5,"featured_media":9710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,139,266,131,675,130,287,535],"tags":[797],"yoast_head":"\nHow "insetting" is helping AccorHotels win over guests and locals<\/title>\n<meta name=\"description\" content=\"Rather than offsetting, AccorHotels's insetting approach focusses its CSR initiatives on rehabilitating the very areas the business depends on for survival.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2016\/03\/how-insetting-is-helping-accorhotels-win-over-guests-and-locals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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