{"id":6850,"date":"2015-10-07T08:40:17","date_gmt":"2015-10-07T07:40:17","guid":{"rendered":"https:\/\/travindy.com\/?p=6850"},"modified":"2016-03-02T13:18:00","modified_gmt":"2016-03-02T12:18:00","slug":"new-study-shows-greenwashing-by-hotels-is-bad-for-reputation-with-guests","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2015\/10\/new-study-shows-greenwashing-by-hotels-is-bad-for-reputation-with-guests\/","title":{"rendered":"Study shows greenwashing by hotels spoils reputation with guests"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6851\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2015\/10\/towel-resue-card.png\" alt=\"towel resue card\" width=\"700\" height=\"300\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2015\/10\/towel-resue-card.png 700w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2015\/10\/towel-resue-card-300x129.png 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2015\/10\/towel-resue-card-235x100.png 235w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>Writing in the <em>Journal of Contemporary Hospitality Management<\/em>, Washington State University hospitality researchers Imran Rahman, Jeongdoo Park and Christina Geng-qing Chi investigate what impact hotels engaging in\u00a0greenwashing has on their reputation with their guests.<\/p>\n<p>Their paper, \u201cConsequences of \u2018Greenwashing:\u2019 Consumers\u2019 Reactions to Hotels\u2019 Green Initiatives,\u201d\u00a0surveys over 3,000 consumers to gauge their skepticism about hotel claims and how it affects their likelihood of booking again.<\/p>\n<h6>In Brief<\/h6>\n<ul>\n<li>When guests consider a hotel to be promoting its green practices for self-serving reasons, they are unlikely to participate or return to the hotel.\u00a0\u00a0of a self-serving motive indeed made consumers skeptical and unlikely to participate in the green practice or revisit the hotel in the future.<\/li>\n<li>The best way to not seem hypocritical is to join reputable third party assessed green certification schemes.<\/li>\n<\/ul>\n<h6>In Depth<\/h6>\n<ul>\n<li><a href=\"https:\/\/news.wsu.edu\/2015\/10\/01\/hotel-greenwashing-dirties-eco-friendly-reputation\/#.VhTHOxNVikp\" target=\"_blank\">Read original article here<\/a><\/li>\n<li><a href=\"http:\/\/www.emeraldinsight.com\/doi\/10.1108\/IJCHM-04-2014-0202\" target=\"_blank\" rel=\"nofollow\">Download original paper here<\/a><\/li>\n<\/ul>\n<h6>In the Future<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>The more hotels exaggerate their green claims, says a new paper, the less likely guests are to engage in green practices while staying, or to return<\/p>\n","protected":false},"author":4,"featured_media":6852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,13,266,675,130,534,176,72],"tags":[195],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New study shows hotel greenwashing puts guests off returning<\/title>\n<meta name=\"description\" content=\"The more hotels exaggerate their green claims, says a new paper, the less likely guests are to engage in green practices while staying, or to return\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2015\/10\/new-study-shows-greenwashing-by-hotels-is-bad-for-reputation-with-guests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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