{"id":54399,"date":"2023-02-23T19:00:19","date_gmt":"2023-02-23T18:00:19","guid":{"rendered":"https:\/\/travindy.com\/?p=54399"},"modified":"2023-02-23T19:00:26","modified_gmt":"2023-02-23T18:00:26","slug":"laplands-snow-less-tourism-to-focus-on-midnight-sun-and-autumn-colors","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2023\/02\/laplands-snow-less-tourism-to-focus-on-midnight-sun-and-autumn-colors\/","title":{"rendered":"Lapland&#8217;s snow-less tourism to focus on midnight sun and autumn colors"},"content":{"rendered":"\n<p>Lapland, the northernmost region of Finland, has been a popular winter destination for decades, with foreign overnight stays reaching a new monthly record in December 2022. However, Lapland now aims to improve its summer tourism and increase the number of visitors and overnight stays during the non-snowy season.<\/p>\n\n<p>The development of year-round tourism is an essential part of sustainable growth in the tourism industry. The long-term goal of the tourism industry is to increase Lapland\u2019s reputation as a summer destination and improve the accessibility of Lapland\u2019s destinations through new flight openings.<\/p>\n\n<p>All major tourism areas in Lapland, including Rovaniemi, Levi, Yll\u00e4s, Lapland North, and Ruka-Kuusamo, as well as Visit Finland, which promotes international tourism nationwide, are involved in the development of summer tourism.<\/p>\n\n<p><a href=\"https:\/\/www.travelandtourworld.com\/news\/article\/laplands-snow-less-tourism-to-focus-on-midnight-sun-and-autumn-colors\/\" target=\"_blank\" class=\"feedzy-rss-link-icon\" rel=\"noopener nofollow\">Read More<\/a>&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lapland aims to improve its summer tourism and increase the number of visitors and overnight stays during the non-snowy season.<\/p>\n","protected":false},"author":5,"featured_media":54400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,534,3873],"tags":[3887],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lapland&#039;s snow-less tourism to focus on midnight sun and autumn colors<\/title>\n<meta name=\"description\" content=\"Lapland aims to improve its summer tourism and increase the number of visitors and overnight stays during the non-snowy season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2023\/02\/laplands-snow-less-tourism-to-focus-on-midnight-sun-and-autumn-colors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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