{"id":53349,"date":"2022-08-27T13:33:09","date_gmt":"2022-08-27T12:33:09","guid":{"rendered":"https:\/\/travindy.com\/?p=53349"},"modified":"2022-08-27T13:33:11","modified_gmt":"2022-08-27T12:33:11","slug":"tourism-new-zealand-launches-first-campaign-in-two-years-thats-aimed-at-enriching-experiences","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2022\/08\/tourism-new-zealand-launches-first-campaign-in-two-years-thats-aimed-at-enriching-experiences\/","title":{"rendered":"Tourism New Zealand Launches First Campaign In Two Years That\u2019s Aimed At Enriching Experiences"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/Tourism-New-Zealand.png\" alt=\"Tourism New Zealand Launches First Campaign In Two Years That\u2019s Aimed At Enriching Experiences\" class=\"wp-image-53350\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/08\/Tourism-New-Zealand.png 800w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/08\/Tourism-New-Zealand-300x200.png 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/08\/Tourism-New-Zealand-768x512.png 768w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/08\/Tourism-New-Zealand-150x100.png 150w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/08\/Tourism-New-Zealand-696x464.png 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Amid\u00a0<a href=\"https:\/\/covid19.govt.nz\/international-travel\/travel-to-new-zealand-by-air\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Zealand<\/a>\u2019s reopening of its borders with certain travel requirements, Tourism New Zealand has launched a campaign centered on the natural and cultural splendors of the country that is known in the M\u0101ori language as Aotearoa.<\/h2>\n\n\n\n<p>The new campaign, titled&nbsp;<a href=\"https:\/\/www.newzealand.com\/us\/?cid=p:sem:US:0822:Discover:always-on:google:kwd:all&amp;kwid=aud-334408917274:kwd-319986202954&amp;&amp;gclsrc=aw.ds&amp;gclid=Cj0KCQjw9ZGYBhCEARIsAEUXITWZdAsQff2hleRA0rOhp2oGvxnGyD_N1VnIZi2FB0P96w4dV-iotkQaAkmMEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u201cIf You Seek,\u201d<\/a>&nbsp;wants international visitors to not only be mindful of but also embracing distinct aspects of M\u0101ori values and traditions.<\/p>\n\n\n\n<p>\u201cIf You Seek\u201d includes an emphasis on the value of the M\u0101ori words, manaakitanga (a deep expression of hospitality and reciprocal understanding and connection) and kaitiakitanga (guardianship and care for the environment).<\/p>\n\n\n\n<p>\u201cTourism New Zealand is committed to authentically representing New Zealand\u2019s unique culture \u2013 the campaign is a reflection of this,\u201d said Ren\u00e9 de Monchy, Tourism New Zealand\u2019s chief executive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Enriching Experiences<\/h2>\n\n\n\n<p>As part of the new \u201cIf You Seek\u201d campaign, which is the first for the brand in two years, Tourism New Zealand has curated itineraries in mind for those curious enough to look deeper and go a little further to grow as people and in their worldview.<\/p>\n\n\n\n<p>In referring to American travelers, de Monchy stated that the tourism board finds that they \u201care craving something different that New Zealand can offer: more immersive and intentional experiences. With borders fully opened, \u2018If You Seek\u2019 invites the curious to unleash the seeker within, while traveling through New Zealand unearthing a sense of discovery and long-term personal growth.\u201d<\/p>\n\n\n\n<p>Tourism New Zealand has released some snippets of the campaign online. They involve short videos that can be seen on the tourism board\u2019s\u00a0<a href=\"https:\/\/www.youtube.com\/playlist?list=PLG6IC2i5BIk46XgmNeaitX5Jnk2Z6aJqE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube channel<\/a>. They feature locations extend to T\u0101ne Mahuta and Hell\u2019s Gate in New Zealand\u2019s North Island; Hooker Valley near Aoraki\/Mt Cook, which is highest mountain in New Zealand; and the Tasman\u2019s Great Taste Trail in the country\u2019s Nelson\/Tasman region.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.forbes.com\/sites\/micheleherrmann\/2022\/08\/23\/tourism-new-zealand-launches-first-campaign-in-two-years-thats-aimed-at-seekers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Continue reading&#8230;<\/a><\/strong><\/p>\n\n\n\n<p><strong><strong>This is an excerpt from an article by Michele Herrmann originally published by<\/strong><\/strong> <strong><a href=\"https:\/\/www.forbes.com\/sites\/micheleherrmann\/2022\/08\/23\/tourism-new-zealand-launches-first-campaign-in-two-years-thats-aimed-at-seekers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amid New Zealand\u2019s reopening of its borders with certain travel requirements, Tourism New Zealand has launched a campaign centered on the natural and cultural splendors of the country that is known in the M\u0101ori language as Aotearoa.<\/p>\n","protected":false},"author":5,"featured_media":53350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,16,3755],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tourism New Zealand Launches First Campaign In Two Years That\u2019s Aimed At Enriching Experiences<\/title>\n<meta name=\"description\" content=\"Amid New Zealand\u2019s reopening of its borders with certain travel requirements, Tourism New Zealand has launched a campaign centered on the natural and cultural splendors of the country that is known in the M\u0101ori language as Aotearoa.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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