{"id":52833,"date":"2022-08-19T10:06:39","date_gmt":"2022-08-19T09:06:39","guid":{"rendered":"http:\/\/travindy.com\/?p=52833"},"modified":"2022-08-19T10:08:15","modified_gmt":"2022-08-19T09:08:15","slug":"asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/","title":{"rendered":"Asian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem"},"content":{"rendered":"\n
\"Asian<\/figure>\n\n\n\n

From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices \u2014 and perplexed by them. The travel industry needs to understand this \u2014 and failing to do so might be tantamount to greenwashing in the eyes of consumers.<\/h2>\n\n\n\n

Net-zero, carbon-neutrality, sustainable, offset \u2014 as popular as these words may be, do travelers really know what they mean? Would they value travel products with a sustainable label more than the run-of-the-mill ones?<\/p>\n\n\n\n

Sustainability has always been at the core of successful tourism destination management. Insights from reports serve as a barometer for how broad consumer awareness is evolving over time when it comes to more sustainable travel.<\/p>\n\n\n\n

However, most Asian consumers have mentioned that the top reasons that discourage them from making sustainable travel choices are lack of access and information and claims that are hard to verify. And can they be alone among global travelers?<\/p>\n\n\n\n

With the growing consumer appetite for sustainable travel options, it is important that the information is shared in a transparent and meaningful way for consumers, so that travelling sustainably becomes an easier choice for everyone.<\/p>\n\n\n\n

Compared to other regions, Asian travelers have a higher preference for sustainable travel at 95 percent, compared to 74 percent in the Americas and 69 percent in Europe, according to a recent Expedia Sustainable Travel Study<\/a>.<\/p>\n\n\n\n

Booking.com\u2019s inaugural\u00a0Asia Pacific Travel Confidence Index<\/a>\u00a0also reveals an appetite for sustainable travel amongst travelers.<\/p>\n\n\n\n

In Southeast Asia, 51 percent of travelers would spend at least half of their monthly salary or more to travel sustainably, according to a recent BlackBox study.<\/p>\n\n\n\n

The pandemic has also made consumers more aware of the environmental degradation caused by human actions, and compelled them to reduce the harm.<\/p>\n\n\n\n

While some travel companies are trying to educate consumers and raise awareness, the road to sustainability is a long one, a sentiment that was also echoed at the Skift Sustainable Tourism Summit <\/a>this year.<\/p>\n\n\n\n

What Asian Travelers Want<\/h3>\n\n\n\n

When it comes to \u2018walking the walk,\u2019 it differs from person to person and country to country. For example, Japanese travelers view supporting local economies as the top sustainable travel choice, whereas Chinese holidaymakers believe lessening the environmental impact of their travel is most important.<\/p>\n\n\n\n

\u201cAsian travelers are not shying away from spending their money on sustainability-centric vacations such as eco-friendly and ethnically-run accommodations that align with their values,\u201d observed Jeremy Tran, founder of\u00a0Sainha,<\/a>\u00a0a firm that develops sustainability-centric business strategies.<\/p>\n\n\n\n

Continue reading…<\/a><\/p>\n\n\n\n

This is an excerpt from an article by Peden Doma Bhutia originally published by Skift<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices \u2014 and perplexed by them. The travel industry needs to understand this \u2014 and failing to do so might be tantamount to greenwashing in the eyes of consumers.<\/p>\n","protected":false},"author":5,"featured_media":52834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,72],"tags":[3861,978,2472],"yoast_head":"\nAsian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem<\/title>\n<meta name=\"description\" content=\"From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices \u2014 and perplexed by them. The travel industry needs to understand this \u2014 and failing to do so might be tantamount to greenwashing in the eyes of consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem\" \/>\n<meta property=\"og:description\" content=\"From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices \u2014 and perplexed by them. The travel industry needs to understand this \u2014 and failing to do so might be tantamount to greenwashing in the eyes of consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/\" \/>\n<meta property=\"og:site_name\" content=\"Travindy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-19T09:06:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-19T09:08:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/08\/sustainable-travel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Travindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@travindy\" \/>\n<meta name=\"twitter:site\" content=\"@Travindy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Skift\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/\"},\"author\":{\"name\":\"Travindy\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb\"},\"headline\":\"Asian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem\",\"datePublished\":\"2022-08-19T09:06:39+00:00\",\"dateModified\":\"2022-08-19T09:08:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"keywords\":[\"Asia\",\"Booking.com\",\"Sustainable Marketing\"],\"articleSection\":[\"Communications\",\"Research and studies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/\",\"url\":\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/\",\"name\":\"Asian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/#website\"},\"datePublished\":\"2022-08-19T09:06:39+00:00\",\"dateModified\":\"2022-08-19T09:08:15+00:00\",\"description\":\"From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices \u2014 and perplexed by them. The travel industry needs to understand this \u2014 and failing to do so might be tantamount to greenwashing in the eyes of consumers.\",\"breadcrumb\":{\"@id\":\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/travindy.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/travindy.com\/news\/#website\",\"url\":\"https:\/\/travindy.com\/news\/\",\"name\":\"Travindy\",\"description\":\"sustainable tourism consulting, news and resources\",\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/travindy.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/travindy.com\/news\/#organization\",\"name\":\"Travindy\",\"url\":\"https:\/\/travindy.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png\",\"contentUrl\":\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png\",\"width\":512,\"height\":512,\"caption\":\"Travindy\"},\"image\":{\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/travindy\",\"https:\/\/twitter.com\/Travindy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb\",\"name\":\"Travindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g\",\"caption\":\"Travindy\"},\"description\":\"Travindy is an independent website featuring news and opinion on all issues to do with tourism and sustainability. Written primarily for an industry audience, our aim is to support the transformation of the sector into one that is regenerative, restorative and fully inclusive.\",\"sameAs\":[\"https:\/\/www.facebook.com\/travindy\",\"https:\/\/twitter.com\/travindy\"],\"url\":\"https:\/\/skift.com\/2022\/08\/17\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Asian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem","description":"From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices \u2014 and perplexed by them. The travel industry needs to understand this \u2014 and failing to do so might be tantamount to greenwashing in the eyes of consumers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/","og_locale":"en_US","og_type":"article","og_title":"Asian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem","og_description":"From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices \u2014 and perplexed by them. The travel industry needs to understand this \u2014 and failing to do so might be tantamount to greenwashing in the eyes of consumers.","og_url":"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/","og_site_name":"Travindy","article_publisher":"https:\/\/www.facebook.com\/travindy","article_author":"https:\/\/www.facebook.com\/travindy","article_published_time":"2022-08-19T09:06:39+00:00","article_modified_time":"2022-08-19T09:08:15+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/08\/sustainable-travel.png","type":"image\/png"}],"author":"Travindy","twitter_card":"summary_large_image","twitter_creator":"@travindy","twitter_site":"@Travindy","twitter_misc":{"Written by":"Skift","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/#article","isPartOf":{"@id":"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/"},"author":{"name":"Travindy","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb"},"headline":"Asian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem","datePublished":"2022-08-19T09:06:39+00:00","dateModified":"2022-08-19T09:08:15+00:00","mainEntityOfPage":{"@id":"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/"},"wordCount":432,"commentCount":0,"publisher":{"@id":"https:\/\/travindy.com\/news\/#organization"},"keywords":["Asia","Booking.com","Sustainable Marketing"],"articleSection":["Communications","Research and studies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/","url":"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/","name":"Asian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem","isPartOf":{"@id":"https:\/\/travindy.com\/news\/#website"},"datePublished":"2022-08-19T09:06:39+00:00","dateModified":"2022-08-19T09:08:15+00:00","description":"From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices \u2014 and perplexed by them. The travel industry needs to understand this \u2014 and failing to do so might be tantamount to greenwashing in the eyes of consumers.","breadcrumb":{"@id":"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/travindy.com\/news\/2022\/08\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/travindy.com\/news\/"},{"@type":"ListItem","position":2,"name":"Asian Travelers Are Confused By Sustainable Travel: That\u2019s an Industry Problem"}]},{"@type":"WebSite","@id":"https:\/\/travindy.com\/news\/#website","url":"https:\/\/travindy.com\/news\/","name":"Travindy","description":"sustainable tourism consulting, news and resources","publisher":{"@id":"https:\/\/travindy.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/travindy.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/travindy.com\/news\/#organization","name":"Travindy","url":"https:\/\/travindy.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png","contentUrl":"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png","width":512,"height":512,"caption":"Travindy"},"image":{"@id":"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/travindy","https:\/\/twitter.com\/Travindy"]},{"@type":"Person","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb","name":"Travindy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g","caption":"Travindy"},"description":"Travindy is an independent website featuring news and opinion on all issues to do with tourism and sustainability. Written primarily for an industry audience, our aim is to support the transformation of the sector into one that is regenerative, restorative and fully inclusive.","sameAs":["https:\/\/www.facebook.com\/travindy","https:\/\/twitter.com\/travindy"],"url":"https:\/\/skift.com\/2022\/08\/17\/asian-travelers-are-confused-by-sustainable-travel-thats-an-industry-problem\/"}]}},"_links":{"self":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/52833"}],"collection":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/comments?post=52833"}],"version-history":[{"count":1,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/52833\/revisions"}],"predecessor-version":[{"id":52836,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/52833\/revisions\/52836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/media\/52834"}],"wp:attachment":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/media?parent=52833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/categories?post=52833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/tags?post=52833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}