{"id":52713,"date":"2017-03-01T11:36:00","date_gmt":"2017-03-01T10:36:00","guid":{"rendered":"http:\/\/travindy.com\/?p=52713"},"modified":"2022-09-03T12:11:36","modified_gmt":"2022-09-03T11:11:36","slug":"the-essential-guide-to-marketing-communicating-sustainable-tourism","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2017\/03\/the-essential-guide-to-marketing-communicating-sustainable-tourism\/","title":{"rendered":"The Essential Guide to Marketing &#038; Communicating Sustainable Tourism"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Learn how to communicate sustainability to boost sales and make customers love you!<\/h2>\n\n\n\n<p><strong>Setting out your business on a sustainable journey is part\u00a0of the\u00a0adventure. If you want to stand out for these actions you may have to go further, and improve the way you communicate what you are doing too.\u00a0<\/strong><\/p>\n\n\n<script async data-uid=\"4b5b3a3bbb\" src=\"https:\/\/studiohodophile.kit.com\/4b5b3a3bbb\/index.js\" data-jetpack-boost=\"ignore\" data-no-defer=\"1\" nowprocket><\/script>\n\n\n<h2 class=\"wp-block-heading\">About the guide<\/h2>\n\n\n\n<p><strong>Who is this Guide for?<\/strong><\/p>\n\n\n\n<p>If&#8230;<\/p>\n\n\n\n<ul><li>Saying that you are green &amp; eco never brought you any sales.<\/li><li>Your business kicks off only during a short tourist season.<\/li><li>Customers seem not to care about your sustainability commitment.<\/li><li>No one is reading the \u201cresponsible travel\u201d tab on your website.<\/li><li>Awards and certifications for being eco didn\u2019t bring any tangible benefits for your business. <\/li><\/ul>\n\n\n\n<p>If any of these statements sound familiar, this Guide is exactly what you need!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What is this Guide for?<\/strong><\/p>\n\n\n\n<p>There are many companies that are very good at being sustainable but find it difficult to communicate this to their customers in ways that benefit their business. Many still believe that saying \u201cI\u2019m sustainable\u201d is enough to attract and retain consumers. The brutal truth is that only very few customers will travel to your hotel or use your services for altruistic reasons. People are traveling because they want to have good time.<\/p>\n\n\n\n<p><br>We will shift the approach. You will be no longer communicating \u201cI\u2019ve got a green logo\u201d, \u201cI\u2019m in a certification program\u201d or \u201cI am green because I reduce my carbon emissions\u201d. Instead, you will tell your customers what they are going to get from it!<br><\/p>\n\n\n\n<p>We will help you answer the following questions:<\/p>\n\n\n\n<p>\u2713 Who do I tell about sustainability?<\/p>\n\n\n\n<p>\u2713 Why do I talk about sustainability?<\/p>\n\n\n\n<p>\u2713 What do I say about sustainability? <\/p>\n\n\n\n<p>\u2713 Where do I talk about sustainability? <\/p>\n\n\n\n<p>\u2713 When do I talk about sustainability?<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Learn how to communicate sustainability to boost sales and make customers love you!<\/p>\n","protected":false},"author":5,"featured_media":52721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3859],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Essential Guide to Marketing &amp; Communicating Sustainable Tourism<\/title>\n<meta name=\"description\" content=\"Learn how to communicate sustainability to boost sales and make customers love you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2017\/03\/the-essential-guide-to-marketing-communicating-sustainable-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Essential Guide to Marketing &amp; 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