{"id":52584,"date":"2022-07-26T09:49:53","date_gmt":"2022-07-26T08:49:53","guid":{"rendered":"https:\/\/travindy.com\/?p=52584"},"modified":"2022-07-26T09:50:42","modified_gmt":"2022-07-26T08:50:42","slug":"the-hotel-industrys-big-carbon-lie","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2022\/07\/the-hotel-industrys-big-carbon-lie\/","title":{"rendered":"The Hotel Industry\u2019s Big Carbon Lie"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/07\/hotel-carbon-greenwashing-1024x683.png\" alt=\"The Hotel Industry\u2019s Big Carbon Lie\" class=\"wp-image-52585\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/hotel-carbon-greenwashing-1024x683.png 1024w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/hotel-carbon-greenwashing-300x200.png 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/hotel-carbon-greenwashing-768x512.png 768w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/hotel-carbon-greenwashing-150x100.png 150w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/hotel-carbon-greenwashing-696x464.png 696w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/hotel-carbon-greenwashing-1068x712.png 1068w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/hotel-carbon-greenwashing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hotels are making claims about net-zero carbon emissions\u2014but most are focusing on only half of the issue.<\/h2>\n\n\n\n<p><span class=\"wpsdc-drop-cap\">B<\/span>ehold the hotel of the future: It\u2019s plastic bottle-free, anti-fossil fuel, and powered entirely by renewable energy. A renovation project, it gives new life to existing structures of concrete and steel, and reuses door frames, light fixtures, and even tile. All of its guest rooms are decorated with locally made furnishings upholstered in sustainably sourced fabrics. It\u2019s LEED Platinum\u2014one of just about a dozen hotels in the US\u00a0to claim the organization\u2019s highest rank. And it\u2019s the first US hotel to receive Passive House designation, granted to buildings that meet stringent net-zero energy requirements.<\/p>\n\n\n\n<p>When the\u00a0<a href=\"https:\/\/www.hotelmarcel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hotel Marcel<\/strong><\/a><strong>\u00a0<\/strong>opened in New Haven, Conn., in May 2022, it checked all those boxes as part of a mission to be the US\u2019s first net-zero carbon-emissions hotel. But for all of the ways in which the Marcel makes real efforts to be a green marvel, it missed one huge consideration: embodied carbon.<\/p>\n\n\n\n<p>Embodied carbon is the term that encapsulates all the harmful greenhouse gases emitted during renovation and construction of a building\u2014an outsize part of any project\u2019s footprint.<\/p>\n\n\n\n<p>The Marcel\u2019s triple-glazed windows? Good for keeping heating and cooling costs down, but a massive carbon emitter to manufacture. The hotel\u2019s new, more efficient mechanical systems? They,&nbsp;too, emit large amounts of carbon during fabrication, transportation, and installation. Demolition of old walls? More carbon. Drywall, interior finishes, and bath fixtures for all 169 rooms? Carbon, carbon, carbon\u2014all ignored in the Marcel\u2019s net-zero promise.<\/p>\n\n\n\n<p>\u201cThe net-zero objective is for operations,\u201d the project\u2019s architect Bruce Becker tells\u00a0me, acknowledging the fact.<\/p>\n\n\n\n<p>Given that hotel operations\u00a0use more energy than virtually any other type of building, including those for offices, retail, housing, and manufacturing\u2014accounting for an estimated 1% of global carbon emissions\u2014net-zero operations are an admirable goal\u00a0and a good example of the progress properties are making in day-to-day greening. Renewable energy, reusable water, and zero-waste policies also happen to save money on a month-by-month basis.<\/p>\n\n\n\n<p>Embodied carbon in construction\u2014contributing to at least 21% of global emissions, according to Brightworks Sustainability\u2014is hardly a whisper amid the noise, if it\u2019s mentioned at all,\u00a0especially given how frequently hotels renovate\u00a0compared with\u00a0other types of large buildings.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bloomberg.com\/quote\/HLT:US\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hilton Worldwide Holdings Inc<\/a>, for instance, which manages more than 500 hotels around the world (including the Marcel), publishes an annual sustainability report that follows environmental, social, and governance criteria.\u00a0Yet its most recent report, released in 2020, didn\u2019t mention embodied carbon once in its 72 pages of data and pledges. Considering that the Hilton brand opened 40 new hotels in 2020, that\u2019s a lot of unaccounted carbon.<\/p>\n\n\n\n<p><strong>This is an excerpt from an article by Jackie Caradonio, originally published by <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-07-19\/embodied-carbon-is-dirty-secret-of-hotel-industry-greenwashing-eco-ratings\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bloomberg<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hotels are making claims about net-zero carbon emissions \u2014 but most are focusing on only half of the issue.<\/p>\n","protected":false},"author":5,"featured_media":52585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,139,130],"tags":[1274,3853,3852,98,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Hotel Industry\u2019s Big 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