{"id":52539,"date":"2022-07-11T16:24:43","date_gmt":"2022-07-11T15:24:43","guid":{"rendered":"https:\/\/travindy.com\/?p=52539"},"modified":"2022-07-11T16:24:47","modified_gmt":"2022-07-11T15:24:47","slug":"5-key-takeaways-for-the-future-of-sustainable-tourism","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2022\/07\/5-key-takeaways-for-the-future-of-sustainable-tourism\/","title":{"rendered":"5 Key Takeaways for the Future of Sustainable Tourism"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/07\/future-of-sustainable-tourism-1024x585.jpeg\" alt=\"5 Key Takeaways for the Future of Sustainable Tourism\" class=\"wp-image-52548\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/future-of-sustainable-tourism-1024x585.jpeg 1024w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/future-of-sustainable-tourism-300x171.jpeg 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/future-of-sustainable-tourism-768x438.jpeg 768w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/future-of-sustainable-tourism-150x86.jpeg 150w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/future-of-sustainable-tourism-696x397.jpeg 696w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/future-of-sustainable-tourism-1068x610.jpeg 1068w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2022\/07\/future-of-sustainable-tourism.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">More industry stakeholders now recognize what practices are effective for their sustainability journeys. In the overall industry, however, gaps persist and there\u2019s still a lot more work to do to put these strategies into practice. That was what we heard this week from industry leaders during our sustainable tourism summit.<\/h2>\n\n\n\n<p><span class=\"wpsdc-drop-cap\">T<\/span>he rhetoric has been been louder for more sustainable, green travel, as the winding down of the global pandemic signals a new start for many tourist destinations and travel companies. On Wednesday, Skift sought to parse through what is real, and what are just words, to offer some concrete solutions to the industry with its Skift Sustainable Tourism Summit online. Destinations actively being more inclusive of marginalized communities was certainly one major takeaway. Others included the superiority of science-based carbon targets over carbon offsets, unsustainable labor practices, action on climate change remains inadequate and sustainable stances can win over investors.<\/p>\n\n\n\n<p><strong>Much of Action on Climate Change Remains Weak<\/strong><br>Many industry suppliers still are not serious about combating climate change. Only 10 out of the 1,100 airlines and 20 out of over 400,000 hotels have joined the UN\u2019s Race to Zero campaign, Skift Senior Vice President of Research Haixia Wang shared in a presentation.<\/p>\n\n\n\n<p>A lot of industry efforts remains talk and surface level. \u201cHalf of companies, maybe even a little bit more, still hasn\u2019t done anything,\u201d said Intrepid Travel chairman and co-founder Darrell Wade told us. \u201cAt the World Travel and Tourism Council, there is a good number of companies talking the right way and a certain number that are really committing, but not enough companies putting rubber on the road.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sustainable Tourism Is Everyone\u2019s Business<\/strong><\/h3>\n\n\n\n<p>Successful sustainable tourism requires historically marginalized communities be involved in how destinations are managed, maintained and marketed to visitors. There\u2019s a greater recognition than before to ensure communities benefit as well as have a greater say in the tourism that flows to their areas.<\/p>\n\n\n\n<p>Destination Greater Victoria CEO and President&nbsp;<a href=\"https:\/\/live.skift.com\/speaker\/paul-nursey\/\">Paul&nbsp;Nursey<\/a>&nbsp;said his organization learned from its past mistakes on how to collaborate with Indigenous groups. The Songhees, an Indigenous people of Greater Victoria, have historically been marginalized in Canada. In fact, Greater Victoria\u2019s flagship hotel is built on Songhees\u2019 traditional climbing bed, according to Nursey. In the 1990s, their areas suffered from overtourism.<\/p>\n\n\n\n<p>Fast forward, the Songheese now take the lead in tourism to their lands. \u201cThrough tourism and the visitor economy, they are reclaiming their identities through walking tours and canoe tours,\u201d Nursey said. \u201cThey have chosen to deliberately that tourism will be a force for good and part of claiming who they are.\u201d Destination Greater Victoria provides marketing, research and other kinds of support to the Songheese and moves in \u201clockstep and to make sure it\u2019s their stories to tell and it\u2019s not ours.\u201d<\/p>\n\n\n\n<p>VisitScotland CEO&nbsp;<a href=\"https:\/\/live.skift.com\/speaker\/malcolm-roughead\/\">Malcolm Roughead<\/a>&nbsp;told us he worked with destination stakeholders to develop a visitor management plan that enables \u201cfragile, rural\u201d communities to benefit economically and environmentally from the tourism they receive. \u201cWithout those communities, we wouldn\u2019t have a product to offer,\u201d said Roughead.<\/p>\n\n\n\n<p>In some countries, however, communities remain excluded. In fact, many are treated condescendingly. \u201cCommunities are always wiling but most the time they are excluded,\u201d said Sustainable Tourism and Travel Agenda Founder and principal consultant&nbsp;<a href=\"https:\/\/live.skift.com\/speaker\/judy-kepher-gona\/\">Judy Kepher Gona<\/a>. \u201cThey are told they don\u2019t understand.\u201d<\/p>\n\n\n\n<p>To read all takeawayes, visit <a href=\"https:\/\/skift.com\/2022\/06\/30\/5-key-takeaways-for-the-future-of-sustainable-tourism\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skift<\/a>.<\/p>\n\n\n\n<p><strong>This is an excerpt from an article by Dawit Habtemariam, originally published by <a href=\"https:\/\/skift.com\/2022\/06\/30\/5-key-takeaways-for-the-future-of-sustainable-tourism\/\">Skift<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More industry stakeholders now recognize what practices are effective for their sustainability journeys. In the overall industry, however, gaps persist and there\u2019s still a lot more work to do to put these strategies into practice. <\/p>\n","protected":false},"author":5,"featured_media":52548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139,131,130,3848],"tags":[309,1238,3814],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Key Takeaways for the Future of Sustainable Tourism<\/title>\n<meta name=\"description\" content=\"More industry stakeholders now recognize what practices are effective for their sustainability journeys. 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