{"id":52262,"date":"2022-02-23T19:26:58","date_gmt":"2022-02-23T18:26:58","guid":{"rendered":"https:\/\/travindy.com\/?p=52262"},"modified":"2022-02-23T19:27:03","modified_gmt":"2022-02-23T18:27:03","slug":"abta-launches-new-sustainability-advice-to-members","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2022\/02\/abta-launches-new-sustainability-advice-to-members\/","title":{"rendered":"ABTA launches new sustainability advice to members"},"content":{"rendered":"\n
\"ABTA<\/figure>\n\n\n\n

ABTA has launched new guidance to help travel agents incorporate sustainability into their business practices.<\/p>\n\n\n\n

The guidance was developed in response to feedback from travel agent Members for more support on how to adopt a sustainable approach and in recognition of the growing appetite among consumers for sustainable travel. <\/p>\n\n\n\n

ABTA research finds that almost three times as many people now say that sustainability is important to them when planning their holiday, compared to ten years ago1. But ABTA recognises that how agents can engage in sustainability varies depending on the size of their business and resources available. The new guidance is designed to help agent Members find a sustainability approach that is suitable for their business, whatever their size. <\/p>\n\n\n\n

It focuses on the four areas of sustainability \u2013 environment, destination management, animal welfare and human rights \u2013 as identified in ABTA\u2019s Tourism for Good report. As well as summarising the different issues within each area, the guidance also includes advice on steps agents can take and case studies on what industry is doing, including from agents, tour operators and other suppliers.<\/p>\n\n\n\n

As part of the guidance, ABTA recommends three ways travel agent Members could approach sustainability:<\/p>\n\n\n\n

1. Address your own business operations<\/strong> \u2013 identify actions to reduce resource use, look after your staff or support your community<\/p>\n\n\n\n

2.<\/strong> Explore sustainability in your supply chain<\/strong> \u2013 find out how your suppliers are addressing sustainability. For example, do you sell any Travelife hotels? Do you know how aviation is reducing its emissions? Are you aware of products that most tour operators won\u2019t sell and why, such as elephant riding or orphanage visits?<\/p>\n\n\n\n

3.<\/strong> Engage your customers<\/strong> – think about how you can profile holidays that benefit communities or nature in your marketing and social media activities, to engage your customers and maximise your sales.<\/p>\n\n\n\n

The guidance is free to ABTA Members and is relevant for all types of agents including online travel agents, those with high street stores or individuals working from home. It can be found on the ABTA Member Zone<\/a>. It also includes links to ABTA\u2019s other resources on sustainability including tips on how to sell sustainability. <\/p>\n\n\n\n

Susan Deer, Director of Industry Relations at ABTA \u2013 The Travel Association said:<\/p>\n\n\n\n

\u201cSustainability is rising up the agenda on all fronts \u2013 from customers to politicians, but it can be hard for travel agents to know where to start when it comes to adopting a sustainable approach as well as finding the time and resource to do this.<\/p>\n\n\n\n

\u201cWe know agents have a lot on their plate in terms of rebuilding from the pandemic, so we want to make it as easy as possible for them to look at how they can incorporate sustainability into their businesses. <\/p>\n\n\n\n

\u201cThrough our guidance we hope to help agents see how they can approach sustainability, recognising that even small steps can make a big difference, and that activities could help to save money on overheads and support sales conversations with customers.<\/p>\n\n\n\n

\u201cEven if customers aren\u2019t raising sustainability with agents directly \u2013 it doesn\u2019t mean that it isn\u2019t on their mind. By being proactive and easing it into sales conversations, agents could help people feel more confident to book, particularly as 41% say they are more likely to book with a travel company with a better sustainability record1.\u201d<\/p>\n\n\n\n

ABTA has a range of resources available for Members to support them on sustainability which can be found on the Member Zone<\/a>.<\/p>\n\n\n\n

Members also have the opportunity to attend ABTA\u2019s upcoming hybrid conference – Delivering Sustainable Travel, which is on 2 March 2022. There are discounted rates available for Members and a limited number of free places for travel agents. For more information visit\u00a0https:\/\/www.abta.com\/events\/hybrid-conference-delivering-sustainable-travel<\/a>. To apply for a free agent place please email\u00a0events@abta.com<\/a>.<\/p>\n\n\n\n

This is<\/strong> a press release, originally published by ABTA<\/a>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

ABTA has launched new guidance to help travel agents incorporate sustainability into their business practices. The guidance was developed in response to feedback from members.<\/p>\n","protected":false},"author":5,"featured_media":52265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,266,675,130,138,534,258,141,140],"tags":[1250],"yoast_head":"\nABTA launches new sustainability advice to members<\/title>\n<meta name=\"description\" content=\"ABTA has launched new guidance to help travel agents incorporate sustainability into their business practices. 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