{"id":50813,"date":"2021-12-30T12:48:09","date_gmt":"2021-12-30T11:48:09","guid":{"rendered":"https:\/\/travindy.com\/?p=50813"},"modified":"2021-12-30T12:48:09","modified_gmt":"2021-12-30T11:48:09","slug":"cambodian-hotelier-schools-the-world-on-tourism-storytelling","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/","title":{"rendered":"Cambodian hotelier schools the world on tourism storytelling"},"content":{"rendered":"

\"Cambodian<\/p>\n

G<\/span>lobal tourism campaigns continue to launch as travel\u2019s comeback unfolds, in a sign of great optimism from the travel industry. Most tourism boards thus far have bravely confronted the challenge of repositioning their destinations in a way that stands out from the pack and speaks to the changed consumer \u2014 one seeking a safer, slower, more meaningful and remote experience.<\/p>\n

From\u00a0Iceland\u2019s Metaverse parody<\/a>\u00a0to Malama Hawaii\u2019s regenerative message, the renewed focus in promoting tourism has leaned towards the great outdoors, as well as showcasing diversity and cultural connections.<\/p>\n

But then there is destination messaging that goes one step further and manages to harness the art of storytelling, tapping into its power to reposition a destination\u2019s image and reputation, as told through local voices. That is what we are seeing out of Siem Reap, Cambodia\u2019s second largest city.<\/p>\n

The new tourism campaign was\u00a0conceived by Rey Moraga<\/a>, a front office manager at\u00a0Raffles Grand Hotel D\u2019Angkor\u00a0<\/a>who was named the Stellier Awards\u2019 Hotelier of the Year in 2020, and filmed by cinematographer Oyen Rodriguez. It\u2019s a masterful cinematic take that paints an authentic and expansive image of the destination beyond Angkor Wat, once one of the world\u2019s most negatively impacted sights by overtourism.<\/p>\n

Narrated by Moraga, who is originally from the Philippines and moved to Siem Reap in 2018, the story weaves through his experiences and insider observations as a resident, showcasing a destination that outsiders merely see as the place of monuments.<\/p>\n

\u201cPeople want more safe travel, more secluded destinations and slow travel. I think Siem Reap is a perfect match for all these reasons,\u201d Moraga said in a recent news interview.<\/p>\n

This is an excerpt from an article by Lebawit Lily Girma, originally published by Skift<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Great storytelling always wins, in that it reminds us what travel should be about \u2014 the place and its host communities. It’s a skill that more tourism campaign creators need to harness as part of “building back better.”<\/p>\n","protected":false},"author":5,"featured_media":50814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,131,16,535,2168],"tags":[1675],"yoast_head":"\nCambodian hotelier schools the world on tourism storytelling<\/title>\n<meta name=\"description\" content=\"Great storytelling always wins, in that it reminds us what travel should be about \u2014 the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of "building back better."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cambodian hotelier schools the world on tourism storytelling\" \/>\n<meta property=\"og:description\" content=\"Great storytelling always wins, in that it reminds us what travel should be about \u2014 the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of "building back better."\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Travindy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-30T11:48:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2021\/12\/Siem-reap-cambodia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Travindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@travindy\" \/>\n<meta name=\"twitter:site\" content=\"@Travindy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Skift\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/\"},\"author\":{\"name\":\"Travindy\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb\"},\"headline\":\"Cambodian hotelier schools the world on tourism storytelling\",\"datePublished\":\"2021-12-30T11:48:09+00:00\",\"dateModified\":\"2021-12-30T11:48:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/\"},\"wordCount\":304,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"keywords\":[\"Destination Marketing\"],\"articleSection\":[\"Communications\",\"Community\",\"Destinations\",\"Opinion\",\"Storytelling\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/\",\"url\":\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/\",\"name\":\"Cambodian hotelier schools the world on tourism storytelling\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/#website\"},\"datePublished\":\"2021-12-30T11:48:09+00:00\",\"dateModified\":\"2021-12-30T11:48:09+00:00\",\"description\":\"Great storytelling always wins, in that it reminds us what travel should be about \u2014 the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of \\\"building back better.\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/travindy.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cambodian hotelier schools the world on tourism storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/travindy.com\/news\/#website\",\"url\":\"https:\/\/travindy.com\/news\/\",\"name\":\"Travindy\",\"description\":\"sustainable tourism consulting, news and resources\",\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/travindy.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/travindy.com\/news\/#organization\",\"name\":\"Travindy\",\"url\":\"https:\/\/travindy.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png\",\"contentUrl\":\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png\",\"width\":512,\"height\":512,\"caption\":\"Travindy\"},\"image\":{\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/travindy\",\"https:\/\/twitter.com\/Travindy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb\",\"name\":\"Travindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g\",\"caption\":\"Travindy\"},\"description\":\"Travindy is an independent website featuring news and opinion on all issues to do with tourism and sustainability. Written primarily for an industry audience, our aim is to support the transformation of the sector into one that is regenerative, restorative and fully inclusive.\",\"sameAs\":[\"https:\/\/www.facebook.com\/travindy\",\"https:\/\/twitter.com\/travindy\"],\"url\":\"https:\/\/skift.com\/2021\/12\/22\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cambodian hotelier schools the world on tourism storytelling","description":"Great storytelling always wins, in that it reminds us what travel should be about \u2014 the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of \"building back better.\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/","og_locale":"en_US","og_type":"article","og_title":"Cambodian hotelier schools the world on tourism storytelling","og_description":"Great storytelling always wins, in that it reminds us what travel should be about \u2014 the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of \"building back better.\"","og_url":"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/","og_site_name":"Travindy","article_publisher":"https:\/\/www.facebook.com\/travindy","article_author":"https:\/\/www.facebook.com\/travindy","article_published_time":"2021-12-30T11:48:09+00:00","og_image":[{"width":1280,"height":856,"url":"https:\/\/travindy.com\/news\/wp-content\/uploads\/2021\/12\/Siem-reap-cambodia.jpg","type":"image\/jpeg"}],"author":"Travindy","twitter_card":"summary_large_image","twitter_creator":"@travindy","twitter_site":"@Travindy","twitter_misc":{"Written by":"Skift","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/#article","isPartOf":{"@id":"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/"},"author":{"name":"Travindy","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb"},"headline":"Cambodian hotelier schools the world on tourism storytelling","datePublished":"2021-12-30T11:48:09+00:00","dateModified":"2021-12-30T11:48:09+00:00","mainEntityOfPage":{"@id":"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/"},"wordCount":304,"commentCount":0,"publisher":{"@id":"https:\/\/travindy.com\/news\/#organization"},"keywords":["Destination Marketing"],"articleSection":["Communications","Community","Destinations","Opinion","Storytelling"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/","url":"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/","name":"Cambodian hotelier schools the world on tourism storytelling","isPartOf":{"@id":"https:\/\/travindy.com\/news\/#website"},"datePublished":"2021-12-30T11:48:09+00:00","dateModified":"2021-12-30T11:48:09+00:00","description":"Great storytelling always wins, in that it reminds us what travel should be about \u2014 the place and its host communities. It's a skill that more tourism campaign creators need to harness as part of \"building back better.\"","breadcrumb":{"@id":"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/travindy.com\/news\/2021\/12\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/travindy.com\/news\/"},{"@type":"ListItem","position":2,"name":"Cambodian hotelier schools the world on tourism storytelling"}]},{"@type":"WebSite","@id":"https:\/\/travindy.com\/news\/#website","url":"https:\/\/travindy.com\/news\/","name":"Travindy","description":"sustainable tourism consulting, news and resources","publisher":{"@id":"https:\/\/travindy.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/travindy.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/travindy.com\/news\/#organization","name":"Travindy","url":"https:\/\/travindy.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png","contentUrl":"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png","width":512,"height":512,"caption":"Travindy"},"image":{"@id":"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/travindy","https:\/\/twitter.com\/Travindy"]},{"@type":"Person","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb","name":"Travindy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g","caption":"Travindy"},"description":"Travindy is an independent website featuring news and opinion on all issues to do with tourism and sustainability. Written primarily for an industry audience, our aim is to support the transformation of the sector into one that is regenerative, restorative and fully inclusive.","sameAs":["https:\/\/www.facebook.com\/travindy","https:\/\/twitter.com\/travindy"],"url":"https:\/\/skift.com\/2021\/12\/22\/cambodian-hotelier-schools-the-world-on-tourism-storytelling\/"}]}},"_links":{"self":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/50813"}],"collection":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/comments?post=50813"}],"version-history":[{"count":1,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/50813\/revisions"}],"predecessor-version":[{"id":50815,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/50813\/revisions\/50815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/media\/50814"}],"wp:attachment":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/media?parent=50813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/categories?post=50813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/tags?post=50813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}