{"id":50249,"date":"2021-11-10T16:37:14","date_gmt":"2021-11-10T15:37:14","guid":{"rendered":"https:\/\/travindy.com\/?p=50249"},"modified":"2021-11-10T16:38:56","modified_gmt":"2021-11-10T15:38:56","slug":"smart-clusters-how-tourism-destinations-can-organise-for-a-better-future","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2021\/11\/smart-clusters-how-tourism-destinations-can-organise-for-a-better-future\/","title":{"rendered":"Smart clusters: How tourism destinations can organise for a better future"},"content":{"rendered":"\r\n\r\n\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-50252\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2021\/11\/bouquet-of-flowers-geba83daad_640.png\" alt=\"Smart clusters: How tourism destinations can organise for a better future\" width=\"640\" height=\"556\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2021\/11\/bouquet-of-flowers-geba83daad_640.png 640w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2021\/11\/bouquet-of-flowers-geba83daad_640-300x261.png 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2021\/11\/bouquet-of-flowers-geba83daad_640-116x100.png 116w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\r\n<p><span class=\"wpsdc-drop-cap\">H<\/span>ow can travel &amp; tourism stakeholders work and play better together within destinations to ensure optimal outcomes? K Michael Haywood suggests clustering in this <a href=\"https:\/\/goodtourismblog.com\/2021\/11\/smart-clusters-how-tourism-destinations-can-organise-for-a-better-future\/\">&#8220;Good Tourism&#8221; Insight.<\/a>\u00a0<\/p>\r\n\r\n\r\n\r\n<p>There is strong evidence<a href=\"https:\/\/hbr.org\/2021\/02\/reimagining-the-balanced-scorecard-for-the-esg-era?utm_medium=email&amp;utm_source=newsletter_monthly&amp;utm_campaign=finance_activesubs&amp;utm_content=signinnudge&amp;deliveryName=DM120262\">\u00a0linking positive business performance and outcomes with societal outcomes and life-affirming values<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Nevertheless, many tourism enterprises remain ignorant, baffled, or disinterested.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Or perhaps their leaders feel that their organisations are too small, or they themselves are too busy managing the day-to-day operations, to make a difference.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>What are we collectively neglecting to do to help\u00a0them?<\/p>\r\n\r\n\r\n\r\n<p>Despite the efforts by many NGOs and industry associations to highlight and address the myriad of current crises, what remains half-hearted is an essential push to re-invent the tourism industry community-by-community, destination-by-destination.<\/p>\r\n\r\n\r\n\r\n<p>Certainly turnkey solutions are lacking. But more troubling is the distant and disconnected leadership operating from positions at the top of traditional hierarchies rather than from within and among stakeholder groups.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This might account for the lack of well-developed\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0166497218303870#:~:text=An%20innovation%20ecosystem%20refers%20to,services%20(Moore%2C%201993).\" rel=\"nofollow\">eco-systems for innovation<\/a>\u00a0within the travel &amp; tourism industry, its various interdependent yet operationally independent sectors, and virtually all host communities or communities-as-destinations.<\/p>\r\n\r\n\r\n\r\n<p><strong>The practical potentialities of tourism industry clusters<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Travel &amp; tourism cannot afford to remain a highly fragmented industry.<\/p>\r\n\r\n\r\n\r\n<p>Tourism\u2019s practical potentialities (some identified in\u00a0<a href=\"https:\/\/goodtourismblog.com\/2021\/10\/can-tourism-destinations-as-communities-be-better-smarter-by-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">my previous post<\/a>) can be brought to fruition by\u00a0<a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:352389\/FULLTEXT01.pdfillustrated\">applying the cluster concept to tourism<\/a>. When well-executed, industry clusters can bring different stakeholders together. And they can highlight the essential need for complementary relationships that bolster\u00a0<a href=\"http:\/\/travelandtourismindustryjh.weebly.com\/working-together-and-interrelationships.html\">interdependencies<\/a>\u00a0and help us regain the \u2018unity\u2019 inherent in community.<\/p>\r\n\r\n\r\n\r\n<p>In many communities-as-destinations, travel &amp; tourism is perceived as a\u00a0<a href=\"https:\/\/sloanreview.mit.edu\/article\/the-myths-and-realities-of-business-ecosystems\/?utm_medium=Email&amp;utm_source=201903ECOSYSTEMS&amp;utm_campaign=201902_ECOSYSTEMS_IANDI_NONE_GLOBAL&amp;utm_usertoken=4abb8d935045ad42104df4e8255dfa3e91f1be82\">composite of ecosystems<\/a>; rarely as a cluster.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This might change if leaders took to heart the findings of the\u00a0<a href=\"https:\/\/www.unwto.org\/city-tourism-performance-research\">UNWTO report on City Tourism<\/a>, and delved into\u00a0<a href=\"https:\/\/www.oecd.org\/industry\/tourism\/34267921.pdf\" rel=\"nofollow\">OECD\u2019s support for innovation in tourism<\/a>. These remind us that travel &amp; tourism clusters aren\u2019t simply economic constructs to be judged on competitiveness, but on their aggregate contributions to the overall rejuvenation of the human spirit and social, cultural, economic, and natural capital.<\/p>\r\n\r\n\r\n\r\n<p>By\u00a0<a href=\"https:\/\/www.unido.org\/sites\/default\/files\/files\/2020-09\/Clusters_Brochure.pdf\">engaging in cluster development<\/a>, communities-as-destinations can enhance their productive growth (while avoiding\u00a0<a href=\"https:\/\/www.strongtowns.org\/journal\/2020\/5\/14\/americas-growth-ponzi-scheme-md2020\">Ponzi schemes<\/a>). Moreover, it is far more likely that they will coalesce around more magnanimous\u00a0<a href=\"http:\/\/www2.bain.com\/bainweb\/media\/interactive\/elements-of-value\/\">\u201csynergistic\u201d forms of value<\/a>\u00a0that embrace all aspects of human, economic, social, and cultural development.<\/p>\r\n\r\n\r\n\r\n<p>Of course, most visitor-serving enterprises try to excel at providing \u201cfunctional\u201d and \u201cconvenience\u201d value. However, by working collaboratively in a cluster, they can do more to ensure that every business, household, and citizen in a place can, in some way, becomes a provider of the emotional, social, and life-affirming value that travel &amp; tourism can bring to communities and visitors.<\/p>\r\n<p><strong>This is an excerpt from an article by K Michael Haywood, originally published by the <a href=\"https:\/\/goodtourismblog.com\/2021\/11\/smart-clusters-how-tourism-destinations-can-organise-for-a-better-future\/\">&#8220;Good Tourism&#8221; Blog.\u00a0<\/a><\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>In this \u201cGood Tourism\u201d Insight the author argues that by engaging in cluster development, destinations can enhance their productive growth and embrace all aspects of human, economic, social, and cultural development. <\/p>\n","protected":false},"author":5,"featured_media":50252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,961,535],"tags":[3805],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart clusters: How tourism destinations can organise for a better future<\/title>\n<meta name=\"description\" content=\"In this \u201cGood Tourism\u201d Insight the author argues that by engaging in cluster development, destinations can enhance their productive growth and embrace all aspects of human, economic, social, and cultural development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2021\/11\/smart-clusters-how-tourism-destinations-can-organise-for-a-better-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart clusters: How tourism destinations can organise for a better future\" \/>\n<meta property=\"og:description\" content=\"In this \u201cGood Tourism\u201d Insight the author argues that by engaging in cluster development, destinations can enhance their productive growth and embrace all aspects of human, economic, social, and cultural development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travindy.com\/news\/2021\/11\/smart-clusters-how-tourism-destinations-can-organise-for-a-better-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Travindy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-10T15:37:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-10T15:38:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2021\/11\/bouquet-of-flowers-geba83daad_640.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Travindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@travindy\" \/>\n<meta name=\"twitter:site\" content=\"@Travindy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The &quot;Good Tourism&quot; 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