{"id":50223,"date":"2021-11-03T12:13:59","date_gmt":"2021-11-03T11:13:59","guid":{"rendered":"https:\/\/travindy.com\/?p=50223"},"modified":"2021-11-03T12:13:59","modified_gmt":"2021-11-03T11:13:59","slug":"google-highlights-hotels-sustainability-efforts-through-new-search-tools","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2021\/11\/google-highlights-hotels-sustainability-efforts-through-new-search-tools\/","title":{"rendered":"Google highlights hotels\u2019 sustainability efforts through new search tools"},"content":{"rendered":"\r\n\r\n\r\n

\"Google<\/p>\r\n

L<\/span>eading search engine company Google announced the integration of brand-new tools and features aimed at making it easy for consumers to identify sustainable travel options.<\/p>\r\n\r\n\r\n\r\n

\u201cTo make that happen, we\u2019ve created a new team of engineers, designers and researchers focused solely on travel sustainability,\u201d Richard Holden, Google\u2019s Vice President of Travel Products, wrote in the\u00a0Google blog<\/a>. \u201cAlready, this team is working to highlight sustainable options within our travel tools that people use every day.\u201d<\/p>\r\n\r\n\r\n\r\n

Users will see information about hotels\u2019 and resorts\u2019 sustainability efforts displayed when conducting their searches. An \u2018eco-certified badge\u2019 will now appear next to the listings of hospitality providers that are proven to meet the high sustainability standards of certain independent organizations, such as Green Key or EarthCheck.<\/p>\r\n\r\n\r\n\r\n

For details about any given hotel\u2019s sustainability efforts\u2014shrinking their carbon footprint, reducing waste, increasing energy efficiency, conserving water, utilizing sustainably sourced materials, etc.\u2014users can simply click on its \u2018About\u2019 tab.<\/p>\r\n\r\n\r\n\r\n

Holden said that Google is working with hotel chains, such as Hilton and Accor, as well as independent hotels around the world to collect accurate information on their eco-friendly practices and make it readily accessible to the public. Owners who have eco-certifications or environmentally friendly programs they want travelers to know about can add the new eco-centric attributes to their Business Profile through their Google My Business account.<\/p>\r\n\r\n\r\n\r\n

And, Google is focusing on more than just the hotel space,\u00a0Travel + Leisure<\/a>\u00a0reported. It also plans to provide users searching for air travel with a carbon emissions estimate for each flight option. To do this, the company has just joined the global\u00a0Travalyst<\/a>\u00a0coalition, of which founding partners Booking.com, Tripadvisor, Trip.com Group, Skyscanner and Visa are already a part.<\/p>\r\n\r\n\r\n\r\n

The Travalyst initiative was created by The Duke of Sussex, Prince Harry, in 2019 in response to public criticism over his and Meghan Markle\u2019s use of private planes. In partnership with the coalition, Google will, \u201chelp develop a standardized way to calculate carbon emissions for air travel,\u201d Holden said. \u201cThis free, open impact model will provide an industry framework to estimate emissions for a given flight and share that information with potential travelers.\u201d<\/p>\r\n\r\n\r\n\r\n

\u201cAll these updates are part of our commitment over the next decade to invest in technologies that help our partners and people around the world make sustainable choices,\u201d Holden explained.<\/p>\r\n\r\n\r\n\r\n

This is an article by Laurie Baratti, originally published by Travel Pulse<\/a>.<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Users will now see information about the sustainability efforts of hotels and resorts when conducting their searches. Google are collaborating with hotel chains and independent hotels around the world to collect accurate information on their eco-friendly practices and make it readily accessible to the public.<\/p>\n","protected":false},"author":5,"featured_media":50226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,13,130,534,262],"tags":[598],"yoast_head":"\nGoogle highlights hotels\u2019 sustainability efforts through new search tools<\/title>\n<meta name=\"description\" content=\"Users will now see information about the sustainability efforts of hotels and resorts when conducting their searches. 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