{"id":49182,"date":"2021-02-03T09:19:49","date_gmt":"2021-02-03T08:19:49","guid":{"rendered":"https:\/\/travindy.com\/?p=49182"},"modified":"2021-02-03T13:18:13","modified_gmt":"2021-02-03T12:18:13","slug":"research-by-the-wttc-to-recovery-beyond-the-future-of-travel-tourism-in-the-wake-of-covid-19","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2021\/02\/research-by-the-wttc-to-recovery-beyond-the-future-of-travel-tourism-in-the-wake-of-covid-19\/","title":{"rendered":"Research by the WTTC &#8211; To Recovery &#038; Beyond: The Future of Travel &#038; Tourism in the Wake of COVID-19"},"content":{"rendered":"\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" class=\"wp-image-49183\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2021\/02\/covid-19-5009499_1280-1024x682.jpg\" alt=\"Research by the WTTC - To Recovery &amp; Beyond: The Future of Travel &amp; Tourism in the Wake of COVID-19\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2021\/02\/covid-19-5009499_1280-1024x682.jpg 1024w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2021\/02\/covid-19-5009499_1280-300x200.jpg 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2021\/02\/covid-19-5009499_1280-768x512.jpg 768w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2021\/02\/covid-19-5009499_1280.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><span class=\"wpsdc-drop-cap\">T<\/span>he world has and continues to suffer sizeable losses and setbacks due to COVID-19. Not least among those setbacks is the shock to the Travel &amp; Tourism sector. As 90% of the global population adjusted to life under travel restrictions and others stayed home in fear of the virus itself, the sector came to a near-total standstill. Yet, Travel &amp; Tourism leaders have remained strong and steadfast in the face of adversity.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This important report published in collaboration with Oliver Wyman explores the impact and implications of COVID-19 on the Travel &amp; Tourism sector through a data-driven examination of four interlinked trends, putting forward recommendations that will support the sector now and build its resilience into the future.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>These four intertwined trends are:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong>Demand Evolution:<\/strong>\u00a0Traveller preferences and behaviours have shifted toward the familiar, predictable, and trusted. Domestic vacations, extensive planning, and the outdoors will reign in the short-term, with tourism businesses and destinations already adapting.\u00a0<\/li>\r\n<li><strong>Health &amp; Hygiene:<\/strong>\u00a0Health, safety and trust are paramount in this new era. Personal experiences, the fear of being stuck in another country, and concerns for distancing will guide consumer behaviour in the short- to mid-term. Businesses will have to collaborate even more closely with their extended value chains to ensure readiness.\u00a0<\/li>\r\n<li><strong>Innovation &amp; Digitisation:<\/strong>\u00a0COVID-19 is proving to be an unexpected catalyst in the Travel &amp; Tourism sector\u2019s quest for innovation and the integration of new technologies. Amid stay-at-home orders, digital adoption and consumption are on the rise, with consumers now expecting contactless technologies, among others, as a basic prerequisite for a safe and seamless travel experience.\u00a0<\/li>\r\n<li><strong>Sustainability:<\/strong>\u00a0From widespread unemployment and anti-racism movements to the restoration of natural habitats, the world has been reinvigorated to tackle social, environmental, and institutional sustainability. In particular, heightened public awareness of wildlife markets and poaching has boosted advocacy for wildlife protection.\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>This is an excerpt from an article originally published by the <a href=\"https:\/\/wttc.org\/Research\/To-Recovery-Beyond\">WTTC<\/a>. The full report can be downloaded from there.\u00a0<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Research published by the World Travel and Tourism Council explores the impact of the global pandemic on the travel industry by focusing on four interwind trends: demand evolution, health and hygiene, innovation and digitisation, and sustainability. This data-driven examination puts forward recommendations to support the sector in building resilience.<\/p>\n","protected":false},"author":5,"featured_media":49183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534,14,72,3177,262],"tags":[3665],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research by the WTTC - To Recovery &amp; Beyond: The Future of Travel &amp; Tourism in the Wake of COVID-19<\/title>\n<meta name=\"description\" content=\"Research published by the World Travel and Tourism Council explores the impact of the global pandemic on the travel industry by focusing on four interwind trends: demand evolution, health and hygiene, innovation and digitisation, and sustainability. 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