{"id":49037,"date":"2021-01-25T09:16:34","date_gmt":"2021-01-25T08:16:34","guid":{"rendered":"https:\/\/travindy.com\/?p=49037"},"modified":"2021-01-25T09:19:14","modified_gmt":"2021-01-25T08:19:14","slug":"visitportugal-launches-new-sustainability-challenge","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2021\/01\/visitportugal-launches-new-sustainability-challenge\/","title":{"rendered":"VisitPortugal launches new sustainability challenge"},"content":{"rendered":"\r\n\r\n\r\n
\"VisitPortugal<\/figure>\r\n\r\n\r\n\r\n

V<\/span>isitPortugal has launched an inspiring message to travellers from the United Kingdom in the form of a YouTube video which calls for a focus on responsible and sustainable tourism in 2021.<\/p>\r\n\r\n\r\n\r\n

The #CantSkipTomorrow message, delivered by a young child adopting the persona of \u2018tomorrow\u2019, is a call for discovering new ways of travelling bound by a collective conscience to protect what has been given to us by nature.<\/p>\r\n\r\n\r\n\r\n

This important message for a better future is developed from the song Verdes s\u00e3o os campos by Zeca Afonso, created from a poem by Lu\u00eds Vaz de Cam\u00f5es.<\/p>\r\n\r\n\r\n\r\n

It derives from the global guidelines of the World Tourism Organisation which indicates that the actions of travellers, once the threat of Covid-19 has eased, will allow the industry to redefine itself in an even stronger and more sustainable way than ever before.<\/p>\r\n\r\n\r\n\r\n

The #CantSkipTomorrow message, a variation on the original #CantSkipHope strapline first coined by VisitPortugal when the pandemic ensued in 2020 in which they called for the world to stop, pause and dream of travelling to their country in the future, is the latest callout from Portuguese tourism officials to change the way we view sustainability.<\/p>\r\n\r\n\r\n\r\n

Last year the national tourism board released a key three-year framework (2020-2023) to be actioned in order to achieve the wider government-led strategy to make Portugal one of the most sustainable tourism destinations in the world by the year 2027.<\/p>\r\n\r\n\r\n\r\n

For the president of VisitPortugal and chairman of the European Tourism Commission, Luis Araujo, this video sends a clear message: \u201cThis conveys our responsibilities, as a tourism destination, to the Portuguese, to tourists, to companies in the sector and above all to a planet that needs to regenerate.<\/p>\r\n\r\n\r\n\r\n

\u201cAfter launching the Sustainable 20-23 Plan (under public discussion until January 26th), we also assumed sustainability as the focus of our promotion, in order to prepare a more resistant, more resilient and, above all, responsible future\u201d, he added.<\/p>\r\n\r\n\r\n\r\n

This is an excerpt from an article originally published by <\/strong>BREAKING travel news!<\/strong><\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Portugal aims to become one of the most sustainable destinations in the world by 2027. With this in mind, VisitPortugal has launched inspiring video messages to travellers across Europe, calling for a focus on responsible and sustainable tourism in 2021. The videos are adapted for each country and encourage discovering new ways of travelling bound by a collective conscience to nature.<\/p>\n","protected":false},"author":5,"featured_media":49038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,16,534],"tags":[1675],"yoast_head":"\nVisitPortugal launches new sustainability challenge<\/title>\n<meta name=\"description\" content=\"Portugal aims to become one of the most sustainable destinations in the world by 2027. With this in mind, VisitPortugal has launched inspiring video messages to travellers across Europe, calling for a focus on responsible and sustainable tourism in 2021. 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