{"id":48778,"date":"2020-11-16T12:31:07","date_gmt":"2020-11-16T11:31:07","guid":{"rendered":"https:\/\/travindy.com\/?p=48778"},"modified":"2020-11-16T12:44:29","modified_gmt":"2020-11-16T11:44:29","slug":"interview-with-diego-mori-about-the-ospitalita-natura-network","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2020\/11\/interview-with-diego-mori-about-the-ospitalita-natura-network\/","title":{"rendered":"Interview with Diego Mori about the Ospitalit\u00e0 Natura network"},"content":{"rendered":"\r\n

T<\/span>he Naturas\u00ec<\/a> project started about 30 years ago with the opening of an organic food shop. The founders aimed to give people healthy and good quality seasonal food while also promoting local agriculture. Today the group counts more than 500 stores which follow the same philosophy. Naturas\u00ec believes \u201corganic\u201d means taking care of the environment and all those who live in it, nobody excluded. That\u2019s why they teamed up with Teamwork Hospitality to create a comprehensive sustainable system, including local producers, local shops and local distribution points.<\/p>\r\n

\"Interview<\/p>\r\n

\r\n
The photo shows a Naturas\u00ec supermarket. Photo credit: Fruitbook Magazine<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

\r\n\r\n\r\n\r\n\r\n

Their aim is to respect nature but also to create a fair and transparent economic system with fair prices for consumers. This passion for health and sustainability lead them to their new project: Ospitalit\u00e0 Natura<\/a>, a network of restaurants and hotels along with a booking platform to cater for people wanting to choose a more sustainable way to travel. Here Greta talks to Diego Mori, the project manager for “Eat and Sleep with Naturas\u00ec”, to find out more about their philosophy, what this new network is about and why sustainability can be an advantage in a time of global pandemic.<\/p>\r\n

Greta: Why did you decide to expand Naturas\u00ec into the hospitality and catering sectors?<\/strong><\/p>\r\n

Diego Mori from Naturas\u00ec:<\/strong> We believe the \u201corganic cycle\u201d is now strong in households but that this is not always the case when we eat or sleep elsewhere. We think the people who care about sustainability at home will be glad to find valuable options when they go on holidays or travel for work. It is important to have options available that reflect our philosophy. Today we have about 2 million clients for Italy alone who can access our shops, agricultural holdings and the 200 restaurants and 100 hotels who already belong to our network.<\/p>\r\n\r\n\r\n\r\n

Greta:<\/strong> I see that you have lots of other things going on, including educational projects. Can you tell us more about these?<\/strong><\/p>\r\n\r\n\r\n\r\n

Diego Mori from Naturas\u00ec:<\/strong> Yes, these projects help us fully express\u00a0our philosophy. We organised an educational project with Pietro Lema, a vegetarian chef, who aims to raise awareness about the benefits of organic products, their seasonality, how the flavour is different and so on. We\u2019re also working with hospitality and catering colleges\u00a0to raise awareness about the topic of food waste. On top of this there\u2019s Viandantis\u00ec, a sustainable travel agency which offers trips to our farms and other sustainable trips.<\/p>\r\n\r\n\r\n\r\n

Greta: And what is your next project about? Why are you not aiming to be an eco-label?<\/strong><\/p>\r\n\r\n\r\n\r\n

Diego Mori from Naturas\u00ec:<\/strong> We teamed up with Teamwork, a hospitality consulting company, and \u201cOspitalit\u00e0 Natura\u201d was born. We want to create a network of accommodations and position them on a sustainable booking platform. Many eco-labels are just meant to check some parameters and select who can get certified and who can\u2019t, however this is often complicated and selective. The idea is to create an open and inclusive network in order to guide hotels and restaurants on their path towards becoming more sustainable. We want to create a virtuous cycle and grow the number of stakeholders in order to multiply the positive impact.<\/p>\r\n\r\n\r\n\r\n

Greta:<\/strong> What are the main challenges you\u2019re facing and why do you think this project is relevant?<\/strong><\/p>\r\n\r\n\r\n\r\n

Diego Mori from Naturas\u00ec:<\/strong> COVID-19 slowed us down, especially in our educational projects (which we plan to start again in 2022). We\u2019re now working on bigger sustainable packages aimed at restaurants and hotels and we\u2019re trying to raise awareness of food quality and provenance. Unfortunately, some companies are still only interested in price. In Italy the project is very relevant, and we\u2019d also like to expand to other countries in the future. People will be healthier if they eat organic and this agricultural system is much better for the soil too.\u00a0<\/p>\r\n\r\n\r\n\r\n

Greta: Sustainability and COVID: do you think this way of branding hotels and restaurants could be an advantage in this time of global pandemic?<\/strong><\/p>\r\n\r\n\r\n\r\n

Diego Mori from Naturas\u00ec:<\/strong> It\u2019s an advantage for sure. We\u2019ve received many requests from people who want to rebrand their hotel or restaurant. It\u2019s a chance to reposition and transmit a more genuine concept to clients. People want to eat healthier and live better; they\u2019re willing to pay a bit more for it so in the end hotels and restaurants can sustain the costs of higher quality products. Especially during these times of COVID, you need to level up the quality level of the service or product you offer and in the end, this will benefit business and the planet.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Naturas\u00ec aims to give people healthy and good quality seasonal food while also promoting local agriculture. Their latest project involves creating a network of restaurants and hotels for people wanting to choose a more sustainable way to travel. Here Greta talks to project manager of “Eat and Sleep with Naturas\u00ec”, Diego Mori. <\/p>\n","protected":false},"author":355,"featured_media":48786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1522,130,263,551,3255],"tags":[1885],"yoast_head":"\nInterview with Diego Mori about the Ospitalit\u00e0 Natura network<\/title>\n<meta name=\"description\" content=\"Naturas\u00ec aims to give people healthy and good quality seasonal food while also promoting local agriculture. Their latest project involves creating a network of restaurants and hotels for people wanting to choose a more sustainable way to travel. 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