{"id":41565,"date":"2020-07-23T12:04:58","date_gmt":"2020-07-23T11:04:58","guid":{"rendered":"https:\/\/travindy.com\/?p=41565"},"modified":"2020-07-23T12:47:30","modified_gmt":"2020-07-23T11:47:30","slug":"the-future-of-tourism-coalition-interview-with-jeremy-sampson","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2020\/07\/the-future-of-tourism-coalition-interview-with-jeremy-sampson\/","title":{"rendered":"The Future of Tourism Coalition: Interview with Jeremy Sampson"},"content":{"rendered":"

The Future of Tourism Coalition launched last month, bringing together key players across the industry who share the global mission to place destinations at the centre of recovery strategies. Here the CEO of one of the Coalition\u2019s founding members, Jeremy Sampson of UK charity the Travel Foundation, tells Rebecca Waller about the Coalition\u2019s vision and aims, and why he is optimistic about the future.<\/p>\n

Travindy is pleased to be an official media partner of this exciting and timely Coalition and looks forward to sharing more updates about their work over the coming months.<\/p>\n

\"Future<\/a><\/p>\n

REBECCA: Can you briefly tell us how the Coalition came to be – and was it on the cards before the pandemic?<\/strong><\/p>\n

JEREMY:<\/strong> We began discussions before the pandemic hit. I\u2019d recently joined the Travel Foundation as CEO, and several of the others had recently undergone leadership transitions, so the time felt right to explore new avenues of mutually valuable cooperation. We all recognised the need for greater impact, a louder voice, and strength in collaboration, and those discussions became even more urgent and relevant once Covid-19 arrived. This led us to the Future of Tourism Coalition.<\/p>\n

REBECCA: In what ways has the pandemic provided an opportunity to \u2018reset\u2019 the tourism industry?<\/strong><\/p>\n

JEREMY:<\/strong> We are under no illusion, the pandemic has devastated our industry. The impact on tourism-dependent livelihoods and destinations is yet to be fully felt and understood, and there is a risk that, with economic survival at stake, there will be a \u201crace to the bottom\u201d as travel restrictions ease. It is likely that companies and governments will revert to old models unless thoughtful and deliberate changes are implemented. But if that happens, this is a once-in-a-generation opportunity to reset.<\/p>\n

\"The
Jeremy Sampson, CEO of Coalition founding member the Travel Foundation<\/figcaption><\/figure>\n

There are several reasons why I\u2019m optimistic. Public and private sectors recognise their reliance on each other now more than ever. Destinations have re-engaged with their communities as primary stakeholders, and the absence of tourism has allowed them to reflect on the benefits and drawbacks it brought. Visitor flows and carrying capacities are now being managed, for social distancing purposes, in a way that was unthinkable six months ago. And recovery support packages can incentivise social and environmental (as well as financial) returns, to help diversify and improve the tourism offer and upgrade infrastructures. I\u2019ve found organisations have been much more ready to collaborate in the past few months, as the Coalition and the response from signatories demonstrate.<\/p>\n

REBECCA: What are the Coalition\u2019s main aims?<\/strong><\/p>\n

JEREMY:<\/strong> In the short term, we want to make our message heard at this critical time, and build a movement of organisations that stand with us. All destinations and all businesses now have the task of rebuilding tourism, and we have set a new path and a better vision for that future, through our 13 guiding principles.<\/a><\/p>\n

Longer-term, we aim to support the signatories in adhering to those principles, seeking to better understand the barriers and providing solutions to overcome them. The seven NGOs all have different strengths, and we believe working together we can be greater than the sum of our parts.<\/p>\n

\"Coalition<\/p>\n

REBECCA: The Coalition brings together an exciting and diverse group of travel and tourism stakeholders. What is the key element that unites the signatories?<\/strong><\/p>\n

JEREMY:<\/strong> Any organisation can sign up, this is not an exclusive club! Those that do are aligning with our guiding principles, agreeing with the need to set a new course for tourism and are willing to collaborate. For launch, we contacted a broad range of organisations who we believe are leading the way across many of the guiding principles. However, we encourage any organisation, no matter where they see themselves on the journey, to sign up and demonstrate their support.<\/p>\n

REBECCA: \u200b<\/strong>The guiding principles talk about mitigating climate impacts. Is this enough given the climate emergency we\u2019re facing?<\/strong><\/p>\n

JEREMY:<\/strong> For sure it\u2019s not enough to have guiding principles \u2013 we need urgent action – and undoubtedly climate change is the biggest threat of our times. But the climate emergency is reflected across many of the principles as they are all interdependent and interlinked. For instance, you can\u2019t transition to a green economy without accounting for environmental impacts (principle 6), without collaboration and destination stewardship (principle 3), without redefining economic success (principle 7) and without responsible businesses (principle 13), all of which could add up to a significant decarbonisation effort that will be needed going forward.<\/p>\n

REBECCA: The Black Lives Matter protests have highlighted again systematic racial inequalities across industries and nations. How have race equality, and inclusivity more generally, been incorporated into the Coalition\u2019s guiding principles?<\/strong><\/p>\n

JEREMY:<\/strong> This is an important question, and we feel that issues of inclusion and equity are critical to tourism\u2019s future. Again, given the interconnected nature of the principles, equality, diversity and inclusion are reflected across many of them, most clearly in principle 2 \u201cCollaborate in destination management\u201d, where we call for representation of diversity in communities, and principle 5 \u201cDemand fair income distribution\u201d which is about challenging unequal tourism benefits within destination communities. In our current listening phase, we are intentionally engaging with and soliciting feedback and perspectives from a variety of underrepresented groups, to ensure our work as a Coalition consciously incorporates social justice aims as we develop our initiatives<\/p>\n

REBECCA: Signatories are asked to fill in a questionnaire about their current challenges regarding sustainable tourism. How do you plan to use this information?<\/strong><\/p>\n

JEREMY:<\/strong> The information gathered will help the Coalition to better understand signatory needs and will help shape how we develop our support. We\u2019re analysing all of that information right now, and will draw out key themes and begin discussions around these in the coming months, before identifying the activities that will make the biggest impact.<\/p>\n

REBECCA: What practical support can you offer tourism entities in their strategies to place destinations and communities at the core of their work?<\/strong><\/p>\n

JEREMY:<\/strong> We\u2019re currently looking across each of the six Coalition NGOs (plus GSTC as a supporting organisation) to identify our different strengths, expertise and experience, existing resources, and how best to combine these for signatories. We will also be encouraging dialogue and collaboration between signatories, to identify best practices and innovation. Speaking from the Travel Foundation\u2019s perspective, we have developed training, research and data analysis, and engagement processes to support a \u201cshared agenda\u201d between public and private organisations that puts the needs of destinations at its centre, and creates more localised supply chains. Our collaboration with the Future of Tourism Coalition will make this offer even stronger.<\/p>\n

REBECCA: What will success look like in the short, medium and long term?<\/strong><\/p>\n

JEREMY:<\/strong> Short-term, we\u2019re amplifying our message, encouraging organisations to sign up and align their recovery plans with the guiding principles, and begin a dialogue with us. Medium-term, we\u2019ll judge success based on the efficacy of the initiatives we develop and the level of involvement of our signatories. Long-term, I\u2019d like to see a much stronger and well-supported NGO sector that is facilitating the transition to a new model for tourism and which can hold the laggards to account.<\/p>\n

REBECCA: How do you plan to measure your success?<\/strong><\/p>\n

JEREMY:<\/strong> Primarily through the engagement and successes of our signatories, who are the ones that will have real impact on the ground.<\/p>\n

To find out more about the Future of Tourism Coalition or to become a signatory, visit the Coalition’s website<\/a>.\u00a0<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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