{"id":40815,"date":"2020-06-23T12:15:22","date_gmt":"2020-06-23T11:15:22","guid":{"rendered":"https:\/\/travindy.com\/?p=40815"},"modified":"2020-06-23T12:15:26","modified_gmt":"2020-06-23T11:15:26","slug":"aspectos-clave-para-la-recuperacion-del-turismo","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2020\/06\/aspectos-clave-para-la-recuperacion-del-turismo\/","title":{"rendered":"Aspectos clave para la recuperaci\u00f3n del turismo"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"545\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2020\/06\/turismo-2.jpg\" alt=\"Aspectos clave para la recuperaci\u00f3n del turismo\" class=\"wp-image-40816\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2020\/06\/turismo-2.jpg 960w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2020\/06\/turismo-2-300x170.jpg 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2020\/06\/turismo-2-768x436.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption>Recuperaci\u00f3n del turismo<\/figcaption><\/figure>\n\n\n\n<p class=\"has-drop-cap\">El turismo es uno de los sectores que se han visto m\u00e1s afectados con la crisis del coronavirus. El cierre de fronteras nos ha obligado a prescindir de una importante fuente de ingresos que, a medida que avanza la desescalada, va viendo la luz al final del t\u00fanel.<\/p>\n\n\n\n<p>Y es que, apenas quedan unos d\u00edas para que Espa\u00f1a abra sus fronteras con el resto de pa\u00edses de la Uni\u00f3n Europea. A\u00fan as\u00ed, las consecuencias de esta crisis ya han comenzado a notarse y el sector se ha visto abocado a reinventarse, con el \u00fanico objetivo de ofrecer un servicio mejorado y la confianza necesaria para el retorno de los turistas. <\/p>\n\n\n\n<p>Recogemos algunas de las reflexiones de Sara Mestre, miembro del Departamento de Innovaci\u00f3n Tur\u00edstica del centro tecnol\u00f3gico<a rel=\"noreferrer noopener\" href=\"https:\/\/eurecat.org\/es\/\" target=\"_blank\">&nbsp;Eurecat,<\/a>&nbsp;en este nueva normalidad que, t\u00edmidamente, ya se asoma.<\/p>\n\n\n\n<ul><li>La seguridad sanitaria y la confianza son aspectos que tomar\u00e1n un mayor protagonismo entre las preferencias de los turistas a la hora de viajar. Adem\u00e1s, la sostenibilidad y responsabilidad ser\u00e1n valores m\u00e1s latentes en el comportamiento de los turistas y priorizar\u00e1n <strong>experiencias transformadoras y orientadas al bien com\u00fan<\/strong>. Tambi\u00e9n se apunta una mayor predisposici\u00f3n por los espacios abiertos y actividades al aire libre o en un entorno natural dado el nuevo condicionante de distanciamiento social. <\/li><li>La incertidumbre de la situaci\u00f3n actual y el desconocimiento de c\u00f3mo se comportar\u00e1 la pandemia en los pr\u00f3ximos meses dificulta prever c\u00f3mo ser\u00e1 el turismo y su dinamismo. Los avances en las <strong>medidas de seguridad sanitaria<\/strong> que se desarrollen y las normativas que se aprueben, as\u00ed como las nuevas restricciones, marcar\u00e1n la reactivaci\u00f3n de la actividad tur\u00edstica. Esta depender\u00e1 tambi\u00e9n de la respuesta de reacci\u00f3n de la demanda, de la realidad tur\u00edstica de cada destino y de los factores a los que son sensibles. Algunos se ver\u00e1n m\u00e1s afectados que otros, como, por ejemplo, aquellos donde los mercados emisores internacionales representan un mayor volumen entre sus clientes.<\/li><li>&nbsp;En los \u00faltimos tiempos la <strong>tecnolog\u00eda<\/strong> ya se ha apuntado como un gran aliado del turismo. La situaci\u00f3n actual que fuerza al sector a la b\u00fasqueda de soluciones para dar respuesta al nuevo escenario comportar\u00e1 una proliferaci\u00f3n de la digitalizaci\u00f3n. Muchos procesos se podr\u00e1n adaptar con mayor eficiencia y seguridad haciendo uso de la tecnolog\u00eda. Una acci\u00f3n sencilla a implementar es, por ejemplo, la digitalizaci\u00f3n de las cartas de los restaurantes que pueden ser consultadas v\u00eda un c\u00f3digo QR. Tambi\u00e9n empieza a ser habitual la automatizaci\u00f3n de los procesos check-in y check-out en los hoteles, as\u00ed como el pago con&nbsp;<em>contactless<\/em>. Queda claro que las posibilidades que ofrecen las herramientas como el 5G, la realidad virtual y aumentada, el blockchain, entre otras, son m\u00faltiples.<\/li><li>El <strong>turismo nacional<\/strong> se se\u00f1ala como el que se recuperar\u00e1 con mayor celeridad en comparaci\u00f3n con el internacional dadas las limitaciones en movilidad, las medidas para la gesti\u00f3n de flujos de personas y la necesidad de una mayor sensaci\u00f3n de control. En los pr\u00f3ximos meses, los turistas preferir\u00e1n desplazarse cerca de casa, utilizando su propio veh\u00edculo. Por eso, se considera que aquellos destinos o servicios con una mayor orientaci\u00f3n al turismo dom\u00e9stico presentar\u00e1n una recuperaci\u00f3n m\u00e1s \u00e1gil.<\/li><\/ul>\n\n\n\n<p><strong>Este art\u00edculo es un resumen de la noticia original publicada por&nbsp;Nobbot:&nbsp;<\/strong><a href=\"https:\/\/www.nobbot.com\/general\/sara-mestre-eurecat-los-turistas-volveran-aunque-no-como-en-anos-anteriores\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u201c<\/strong>Sara Mestre (Eurecat): \u00abLos turistas volver\u00e1n aunque no como en a\u00f1os anteriores\u00bb<strong>\u201d<\/strong><\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sara Mestre, de Eurecat, reflexiona sobre las claves de la recuperaci\u00f3n del turismo: sostenibilidad, seguridad sanitaria y tecnolog\u00eda. <\/p>\n","protected":false},"author":5,"featured_media":40816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[3501,3562,773,2964,749],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aspectos clave para la recuperaci\u00f3n del turismo<\/title>\n<meta name=\"description\" content=\"Sara Mestre, de Eurecat, reflexiona sobre las claves de la recuperaci\u00f3n del turismo: sostenibilidad, seguridad sanitaria y tecnolog\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2020\/06\/aspectos-clave-para-la-recuperacion-del-turismo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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