{"id":39970,"date":"2020-04-16T06:49:51","date_gmt":"2020-04-16T05:49:51","guid":{"rendered":"https:\/\/travindy.com\/?p=39970"},"modified":"2020-04-16T12:21:46","modified_gmt":"2020-04-16T11:21:46","slug":"tourism-marketings-fight-for-survival-offers-a-chance-for-reinvention","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2020\/04\/tourism-marketings-fight-for-survival-offers-a-chance-for-reinvention\/","title":{"rendered":"Tourism marketing\u2019s fight for survival offers a chance for reinvention"},"content":{"rendered":"
\n

\"Sign<\/p>\n

I<\/span>t\u2019s a striking sign of the times that only five months ago, if you\u2019d asked anyone what the biggest challenge facing the tourism marketing world is, the likely answer would\u2019ve been simple: overtourism.<\/p>\n

Today, that same industry faces a diametrically opposed new reality, wherein in a matter of weeks \u2014 if not days \u2014 all business and leisure travel stopped. There is no tourism to market, and no sense or guarantee of when it might return.<\/p>\n

Though many tourism boards have been remarkably creative<\/a> in their efforts to stay relevant during travel\u2019s deep freeze, uncomfortable longer-term questions can\u2019t be avoided. In absence of its main source of revenue, how will tourism marketing find a way to survive? When (and if) it gets to the other side, will it be a changed industry, or one that quickly tries to regain the glory days?<\/p>\n

Those questions are underpinned by the reality of tourism marketing\u2019s primary funding source: lodging and tourism-related taxes. In the absence of tourists, that funding has dried up. Meanwhile, governments coffers are strapped responding to an unprecedented public health epidemic, with little money to spare for tourism \u2014 an industry that\u2019s always struggled to assert itself even in the best of times.<\/p>\n

\u201cThe jury is out in terms of whether or not there are any useful historic comparisons here,\u201d Tim Fairhurst, secretary general of the European Tourism Association said. \u201cI tend to think not.\u201d<\/p>\n<\/div>\n

This is an excerpt from an article by Rosie Spinks, originally published on Skift<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

How long can DMOs survive without their traditional sources of funding and how will tourism marketing look post-coronavirus? Despite unprecedented challenges, this crisis is also an opportunity for the industry to reinvent itself. <\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,16,535],"tags":[20],"yoast_head":"\nTourism marketing\u2019s fight for survival offers a chance for reinvention<\/title>\n<meta name=\"description\" content=\"How long can DMOs survive without their traditional sources of funding and how will tourism marketing look post-coronavirus? 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