{"id":39079,"date":"2020-03-16T14:20:58","date_gmt":"2020-03-16T13:20:58","guid":{"rendered":"https:\/\/travindy.com\/?p=39079"},"modified":"2020-03-16T16:27:04","modified_gmt":"2020-03-16T15:27:04","slug":"tuuna-manifesto","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2020\/03\/tuuna-manifesto\/","title":{"rendered":"The power of \u2018CO\u2019 \u2013T.UN.NA Winter Academy Manifesto"},"content":{"rendered":"

I wrote this article about three weeks ago, when even in northern Italy the coronavirus didn\u2019t seem so deadly. A few days later, most of my friends from Trento and other bits of Italy \u2013 \u2018The People\u2019 I wrote about below \u2013 have been quarantined. The region that relies so heavily on tourism is suddenly not accessible to tourists. Our T.UN.NA Manifesto advocates the join work \u2013 cooperation, co-decision making, co-creation \u2013 but now we have to avoid other people to stay safe. None of us at the Winter Academy thought of such scenario a few weeks earlier when discussing risk and threats to tourism development. This is a topic for a separate article \u2013 I am just making a reference to it now to acknowledge the change. I also hope that the Second Edition of T.UN.NA will still go ahead as planned. <\/i><\/p>\n

T.UN.NA \u2013 the Idea<\/b><\/p>\n

The first edition of the Winter Academy for Tourism Management for UNESCO sites in Natural Areas (T.UN.NA) took place in Trento and the Dolomites World Heritage Site, in the north of Italy, at the end of 2019. Organised by the OECD Trento Centre for Local Development<\/a>, in co-operation with the UNESCO Dolomites Foundation<\/a>, the tsm-Trentino School of Management<\/a> and other partners, the week-long training was packed with several site visits around the Dolomites as well as practical sessions run by managers of natural and protected areas from all over Europe. I was one of 25 international professionals selected to take part in the Academy.<\/p>\n

\"The<\/p>\n

The People<\/b><\/p>\n

T.UN.NA was advertised as \u2018a learning environment and training for managers, policy makers and professionals actively engaged in managing tourism in natural sites\u2019 to share expertise to tackle unbalanced tourism development and discuss effective strategies to drive the change towards more sustainable future. It was this unique mix of knowledgeable, passionate and inspiring people from various fields \u2013 nature conservation, forestry, sustainable tourism, destination management and marketing, heritage management, mountaineering \u2013 that made the experience such a success.<\/p>\n

We had an environmental guide from the Mount Olympus in Greece; a professor of sustainable tourism from the US; the head of an ecotourism NGO from Tunisia; botanists, researchers and scientists working in Protected Areas; managers of UNESCO sites; but also a few students with fresh ideas and great solutions.<\/p>\n

\"The<\/p>\n

The Programme<\/b><\/p>\n

The programme was intense (8am until 6pm for a week) with keynote presentations, discussions, workshops and site visits. Each day was dedicated to a different topic \u2013 \u2018a dilemma\u2019. For example, \u2018openness v closure\u2019 (the more accessible natural sites are, the bigger threat to crowds, pollution, traffic etc. Shall we regulate\/restrict or maintain free and open access?) or \u2018consumption v experience\u2019 (how can we design tourism in natural sites without compromising the natural resources?).<\/p>\n

We worked in the same group of five each afternoon on providing management and conservation-related ideas related to the topic of the day that we then had to present to everyone. Each group had to come up with five #keywords that would best describe and summarise each day\u2019s discussions and learnings. The most common keywords were co-creation, cooperation, stewardship, co-responsibility, trust, contribution, awareness and mindshift <\/b>\u2013 and they <\/b>have led us to draft our Manifesto.<\/p>\n

\"The<\/p>\n

The Manifesto<\/b><\/p>\n

Together we have developed the “Co-” paradigm manifesto to describe the management model for designing more sustainable tourism in natural areas. It is based on the principles that <\/b>conserving the diversity of life on Earth is critical to global human welfare, and that tourism has been developed on the wrong paradigm based on economy of scale that proved to be unsustainable<\/b>. <\/b>These \u201cCo-\u201d paradigm means the much-needed joint decision making and collaboration between the interested parties, co-generation of values and ideas, joint contribution, joint learning. It also means that all parties take ownership but also responsibility for this co-design, co-management, and sharing the benefits.<\/p>\n

Some of the ideas may be idealistic and hard to implement at the time being \u2013 however, we do believe they should serve as a guidance and inspiration the sites\u2019 managers and tourism planners, and provide the basis for more discussions and sharing the knowledge and ideas. Any comments are more than welcome!<\/p>\n

The Future <\/b><\/p>\n

As this was the first edition of the Academy, the organisers led by Alessandro Bazzanella from the tsm were open with us from the beginning that they didn\u2019t know what the outcomes would be. They had a plan \u2013 and a great agenda, great speakers and great venues \u2013 but they were aware of the challenge to ensure we found it inspiring, challenging and worth our time. They did succeed as we all found it inspiring, eye-opening and just incredibly fun. The second edition is planned for 18-23 October. I will share more once this has been confirmed, but I would now encourage anyone to apply!<\/p>\n

29 November 2019<\/span><\/p>\n

 <\/p>\n

T.UN.NA 2019 Manifesto<\/b><\/p>\n

The \u2018\u2019Co-\u2018\u2019 paradigm<\/b><\/p>\n

The experience of T.UN.NA reaffirms the concept that Nature and Landscape protection and conservation is paramount to address current and future global challenges. This confirms the UNESCO commitment on the World Heritage Convention\u2019s principles, stating that conserving the diversity of life on Earth is critical to global human welfare. The Convention recognizes the way in which people interact with nature, and the fundamental need to preserve the balance between the two. T.UN.NA experience has also confirmed that tourism has been developed on the wrong paradigm based on economy of scale that proved to be unsustainable.<\/span> A shift from increasing tourist numbers into higher quality experiences is necessary.<\/span><\/p>\n

Considering the above, at the end of the learning experience the participants to the T.UN.NA Academy 2019 agreed on these common principles to inspire and to provide guidance to natural sites managers in designing and implementing effective actions for a more balanced sustainable development and management of tourism in natural areas. Overall, these principles ground on the \u201cCo-\u201d paradigm: this is the key concept for both tourism development and wellbeing of residents, of local business and tourists, as well as protection and conservation of nature and landscape.<\/b><\/p>\n

(The principles <\/span><\/i>are not listed<\/span><\/i> according to order of importance)<\/span><\/i><\/p>\n

    \n
  1. [<\/i><\/b><\/i><\/b> Co-decision]<\/i><\/b> The <\/span>scarcity of resources and the needs of the local community<\/b> shall guide the decision-making process on tourism development.<\/span><\/li>\n
  2. [<\/i><\/b><\/i><\/b> Co-ownership]<\/i><\/b> Policy-makers must engage<\/b> local communities<\/b> and other stakeholders to establish an enduring pact on which to build the tourism development strategy that is meaningful and relevant to them, reflecting and respecting the local identities and heritage.<\/span><\/li>\n
  3. [<\/i><\/b><\/i><\/b> Co-responsibility]<\/i><\/b> Responsibility and knowledge<\/b> (both academic and common knowledge) need to be <\/span>shared and widespread among communities<\/b> and stakeholders to raise the awareness of shared benefits and build trust for <\/span>sustainable tourism in natural sites<\/b>.<\/span><\/li>\n
  4. [<\/i><\/b><\/i><\/b> Co-contribution]<\/i><\/b> A better <\/span>understanding of shared and relevant benefits<\/b> and, consequently, the co-contribution to sustainable development, <\/span>enables the principle of a co-paradigm<\/b> creating a sense of personal and collective responsibility.<\/span><\/li>\n
  5. [<\/i><\/b><\/i><\/b> Co-learning]<\/i><\/b> Tourism management in natural areas should aim at building a tourism offer not just centred on mere entertainment but on <\/span>transformative learning <\/b>experiences co-created with the local communities.<\/span><\/li>\n
  6. [<\/i><\/b><\/i><\/b> Co-design and co-creation]<\/i><\/b> It is paramount to match the needs of local communities and the expectations of visitors in a <\/span>circular process of social investment <\/b>based on mutual respect. Stewardship may be an effective tool for transforming the nature-based tourism towards a future-proof development.<\/span><\/li>\n
  7. [<\/i><\/b><\/i><\/b> Co-management]<\/i><\/b> Monitoring & Evaluation <\/b>shall guide the action of destination managers and travel and tourism stakeholders by setting limits and adopting parameters – such as the ecological footprint \u2013 in order to make tourists and local communities aware of their impact on the territory.<\/span><\/li>\n
  8. [<\/i><\/b><\/i><\/b> Co-operation]<\/i><\/b> Tourism policy<\/b> in natural areas – based on an effective multi-level governance that involves all stakeholders in planning and decision-making – has to <\/span>be based on sharing benefits and to address present and future generations\u2019 needs.<\/b><\/li>\n<\/ol>\n

     <\/p>\n

    Trento | The Winter Academy T.UN.NA 2019 Participants\u2019 Community<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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