{"id":38685,"date":"2020-02-08T10:25:45","date_gmt":"2020-02-08T09:25:45","guid":{"rendered":"https:\/\/travindy.com\/?p=38685"},"modified":"2020-02-08T10:25:51","modified_gmt":"2020-02-08T09:25:51","slug":"tenemos-que-contar-mejor-nuestras-estrategias-de-sostenibilidad","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2020\/02\/tenemos-que-contar-mejor-nuestras-estrategias-de-sostenibilidad\/","title":{"rendered":"&#8220;Tenemos que contar mejor nuestras estrategias de sostenibilidad&#8221;"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"325\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2020\/02\/mesa-sostenibilidad-fitur.jpg\" alt=\"&quot;Tenemos que contar mejor nuestras estrategias de sostenibilidad&quot;\" class=\"wp-image-38686\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2020\/02\/mesa-sostenibilidad-fitur.jpg 700w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2020\/02\/mesa-sostenibilidad-fitur-300x139.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption>Foto: Tecno Hotel News<\/figcaption><\/figure>\n\n\n\n<p class=\"has-drop-cap\">Una de las mesas redondas m\u00e1s esperadas de la primera ma\u00f1ana de Fiturtechy tuvo por protagonistas a&nbsp;Kike Sarasola&nbsp;(Room Mate),&nbsp;Pepe&nbsp;D\u00edaz&nbsp;(Artiem),&nbsp;Jorge Marichal&nbsp;(CEHAT) y&nbsp;Mar\u00eda Frontera&nbsp;(Federaci\u00f3n Empresarial Hotelera de Mallorca). Moderados por&nbsp;Pili Malagarriga&nbsp;(Segundo Mundo) debatieron sobre la&nbsp;metamorfosis del sector hotelero en clave de sostenibilidad.<\/p>\n\n\n\n<p>\u201cTenemos que contar m\u00e1s lo que hacemos. Si hacemos cosas buenas, el resto de hoteles nos va a empezar a copiar\u201d. Este mantra, defendido por la totalidad de los ponentes, fue&nbsp;uno de los m\u00e1s repetidos a lo largo del debate. No cabe duda de que hay hoteles que apuestan por la sostenibilidad, que tienen estrategias consolidadas y firmes, pero&nbsp;sus logros todav\u00eda son desconocidos para la mayor\u00eda.<\/p>\n\n\n\n<p>Pero,<strong>&nbsp;\u00bfc\u00f3mo se apuesta por la sostenibilidad?<\/strong>&nbsp;Sobre todo, por esa sostenibilidad que va m\u00e1s all\u00e1 del medio ambiente y que se asienta tambi\u00e9n en lo social y lo econ\u00f3mico. Para Jorge Marichal,&nbsp;<a rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.tecnohotelnews.com\/2019\/12\/jorge-marichal-releva-joan-molas-cehat\/\" target=\"_blank\">nuevo presidente de la CEHAT<\/a>, la clave es hacerlo con honestidad. \u201cHay empresas que apuestan por la sostenibilidad con el coraz\u00f3n, otras que lo hacen con la cabeza y otras, por el bolsillo.&nbsp;Al final, todas van llegando, aunque sea tarde\u201d, explica.<\/p>\n\n\n\n<p>Por su parte, Pepe D\u00edaz, de Artiem, considera que hay que&nbsp;apostar m\u00e1s por las personas que conforman la organizaci\u00f3n, \u201cpara que vean la sostenibilidad como un prop\u00f3sito y trabajen con autonom\u00eda. Pero para ello, las organizaciones tienen que ser mucho m\u00e1s horizontales\u201d.<\/p>\n\n\n\n<p>Kike Sarasola, presidente de Room Mate, va en la misma direcci\u00f3n. \u201cHay que enamorar a la gente con la sostenibilidad, meterle la semillita. Despu\u00e9s van llegando las ideas. Ya buscaremos entonces el conocimiento para llevarlas a cabo\u201d.<\/p>\n\n\n\n<p><strong>Este art\u00edculo es un resumen de la noticia original publicada por Tecno Hotel News:&nbsp;<\/strong><a href=\"https:\/\/www.tecnohotelnews.com\/2020\/01\/sostenibilidad-estrategias-fiturtechy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" label=\"\u201cTenemos que contar mejor nuestras estrategias de sostenibilidad\u201d (opens in a new tab)\"><strong>\u201c<\/strong>Tenemos que contar mejor nuestras estrategias de sostenibilidad<strong>\u201d<\/strong><\/a><strong>.<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una de las mesas redondas m\u00e1s esperadas de Fiturtechy se debati\u00f3 sobre la metamorfosis del sector hotelero en clave de sostenibilidad.<\/p>\n","protected":false},"author":5,"featured_media":38686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[1486,3441,2772,684],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Tenemos que contar mejor nuestras estrategias de sostenibilidad&quot;<\/title>\n<meta name=\"description\" content=\"En una de las mesas redondas m\u00e1s esperadas de Fiturtechy se debati\u00f3 sobre la metamorfosis del sector hotelero en clave de sostenibilidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2020\/02\/tenemos-que-contar-mejor-nuestras-estrategias-de-sostenibilidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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