{"id":37742,"date":"2019-11-23T12:47:18","date_gmt":"2019-11-23T11:47:18","guid":{"rendered":"https:\/\/travindy.com\/?p=37742"},"modified":"2019-11-23T12:47:22","modified_gmt":"2019-11-23T11:47:22","slug":"marketing-emocional-del-storytelling-al-storyexperience","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2019\/11\/marketing-emocional-del-storytelling-al-storyexperience\/","title":{"rendered":"Marketing emocional: del storytelling al storyexperience"},"content":{"rendered":"\n
\"Marketing<\/figure><\/div>\n\n\n\n

Elia Guardiola anim\u00f3 a los hoteleros en Hotel Innovaci\u00f3n a \u201ccontar la historia que hay detr\u00e1s de su filosof\u00eda de empresa, de sus productos y servicios, porque si no emocionas no vendes. Los puntos clave para crear ese storytelling pasan por poner la historia en el centro, emocionar para motivar la conexi\u00f3n y cautivar para enganchar al p\u00fablico en la \u00e9poca de infoxicaci\u00f3n en la que vivimos. A ello se a\u00f1ade una promesa, ya que toda marca debe prometer algo y cumplirlo para ganarse la confianza del cliente; y que sea f\u00e1cil de recordar y explicar porque el usuario no quiere pensar, quiere que le den las cosas f\u00e1ciles\u201d. <\/p>\n\n\n\n

Ese storytelling emocional que le permite a la empresa, seg\u00fan Guardiola, \u201ccautivar y enganchar al cliente cont\u00e1ndole su historia\u201d, le facilita asimismo \u201cdestacar entre el resto de negocios; crear relaciones personales con clientes actuales y potenciales; y motivar a posibles clientes a saber m\u00e1s de tu negocio\u201d.<\/p>\n\n\n\n

La experiencia se erige as\u00ed, seg\u00fan sus propias palabras, en \u201cun valor diferenciador: c\u00f3mo haces sentir al cliente. Un valor emocional. De hecho la obsesi\u00f3n de las marcas deber\u00eda ser la experiencia de usuario, por encima de las ventas, porque si es \u00f3ptima garantiza una venta a medio y largo plazo\u201d.<\/p>\n\n\n\n

Y es que las experiencias se han convertido en un nuevo s\u00edmbolo de status, seg\u00fan ha reconocido Natalia Zapatero, por lo que ha aconsejado \u201cun dise\u00f1o metodol\u00f3gico y estrat\u00e9gico de experiencias para ofrec\u00e9rselas al cliente en cada punto de contacto en su itinerario\u201d. No en vano, \u201csomos m\u00e1s que nunca la persona que proyectamos en redes sociales, m\u00e1s pendientes de demostrar en ellas ese status que de vivirlo. La vida es un teatro y cada negocio un escenario\u201d.<\/p>\n\n\n\n

Este art\u00edculo es un resumen de la noticia original publicada por Hosteltur: <\/strong>\u201c<\/strong>Marketing emocional: del storytelling al storyexperience\u201d<\/strong><\/a>.<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"

Hemos pasado \u201cdel storytelling, en el que la marca define la experiencia, al storyexperience, donde la experiencia define la marca\u201d.<\/p>\n","protected":false},"author":5,"featured_media":37743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2168],"tags":[3345,700,3346,811],"yoast_head":"\nMarketing emocional: del storytelling al storyexperience<\/title>\n<meta name=\"description\" content=\"Hemos pasado \u201cdel storytelling, en el que la marca define la experiencia, al storyexperience, donde la experiencia define la marca\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2019\/11\/marketing-emocional-del-storytelling-al-storyexperience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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