{"id":33302,"date":"2019-05-03T20:40:25","date_gmt":"2019-05-03T19:40:25","guid":{"rendered":"https:\/\/travindy.com\/?p=33302"},"modified":"2019-05-03T20:40:28","modified_gmt":"2019-05-03T19:40:28","slug":"turismo-de-calidad-versus-turismo-de-masas-polemica-servida","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2019\/05\/turismo-de-calidad-versus-turismo-de-masas-polemica-servida\/","title":{"rendered":"Turismo de calidad versus turismo de masas: pol\u00e9mica servida"},"content":{"rendered":"\n
\"Turismo
Fuente: hosteltur<\/figcaption><\/figure><\/div>\n\n\n\n

Durante una mesa redonda en el foro Summit Barcelona se gener\u00f3 un intenso debate cuando se intent\u00f3 definir el concepto “turismo de calidad”. <\/p>\n\n\n\n

Y es que seg\u00fan apunt\u00f3 Enric Fern\u00e1ndez, director Corporativo de Planificaci\u00f3n Estrat\u00e9gica y Estudios de CaixaBank, “la respuesta depender\u00e1 del punto de vista: del turista o de la sociedad que acoge el visitante”.<\/p>\n\n\n\n

En este sentido, puso un ejemplo hipot\u00e9tico extremo:<\/p>\n\n\n\n

“Un turista puede valorar con un 9,8 una borrachera de fin de semana en un viaje de fin de semana, pero desde el punto de vista del destino puede que no sea as\u00ed”<\/p>

<\/p><\/blockquote>\n\n\n\n

Y puestos a pedir \u00bfCu\u00e1l ser\u00eda el turista ideal con un gasto diario de 200 euros<\/strong> por ejemplo? “Aquel que viniera de cerca para disminuir su huella de carbono, que no concentrase su estancia donde van todos, que tuviera potencial de repetir, y que viniera en un mes valle”. <\/p>\n\n\n\n

Ahora bien, concluy\u00f3, “Masas y calidad est\u00e1n re\u00f1idos<\/strong>, porque sacrificas atractivo. El turismo masificado significa que da\u00f1as m\u00e1s que lo que aporta el n\u00famero de turistas”. <\/p>\n\n\n\n

En cambio, <\/strong>Ricard Santom\u00e0, Decano de la Facultad de Turismo y Direcci\u00f3n Hotelera de Sant Ignasi, manifest\u00f3 su rechazo a emplear el concepto “turismo de calidad”, que defini\u00f3 como “un t\u00edtulo trampa. Nunca me ha gustado”, indic\u00f3.<\/p>\n\n\n\n

“La gente suele asociar el turismo de calidad con el turista que gasta m\u00e1s y para m\u00ed esto es un error”<\/p><\/blockquote>\n\n\n\n

“Un turista que gasta m\u00e1s no es ni mejor ni peor que otro que gasta menos”, remarc\u00f3 Santom\u00e0. Por ejemplo, record\u00f3, la preocupaci\u00f3n por el medio ambiente<\/strong> es algo que no depende del poder adquisitivo<\/strong> del viajero.<\/p>\n\n\n\n

Ricard Santom\u00e0 tambi\u00e9n hizo referencia a la capacidad de carga<\/strong>, un concepto escurridizo cuando se habla de masificaci\u00f3n tur\u00edstica. “Se suele calcular poco y mal. Podemos conocer la capacidad de carga de ciertas zonas\u2026 \u00bfPero de una ciudad entera?”<\/strong><\/p>\n\n\n\n

Si en algo fueron coincidiendo los ponentes es que la definici\u00f3n de turismo de calidad depender\u00e0 de “a qui\u00e9n le preguntes”, seg\u00fan apunt\u00f3 Carlos D\u00edez de la Lastra, CEO, Les Roches Marbella.<\/p>\n\n\n\n

“Probablemente, el 80% de las empresas y el sector p\u00fablico dir\u00e1n que el turismo de calidad es el que m\u00e1s gasta. Pero si preguntas al ciudadano que est\u00e1 conviviendo con los turistas, la cosa cambia”.<\/strong><\/p>\n\n\n\n

“Los vecinos perciben que, por mucho dinero que dejen los turistas, a ellos no les compensa, porque estropea su calidad de vida. \u00bfC\u00f3mo compensas a esa poblaci\u00f3n?<\/p><\/blockquote>\n\n\n\n

Otro vector a tener en cuenta para establecer cu\u00e1ndo nos encontramos ante el llamado “turismo de calidad” es si la actividad tur\u00edstica interact\u00faa con otros sectores econ\u00f3micos<\/strong>, por ejemplo el tecnol\u00f3gico, cient\u00edfico, etc. As\u00ed lo apunt\u00f3 Conrad Llorens, fundador de la firma consultora Summa.<\/p>\n\n\n\n

“No se trata solo del poder adquisitivo. El turismo de calidad ser\u00eda aquel que aporta valor a la ciudad de una manera global. Que no solo cree valor en el \u00e1mbito tur\u00edstico, sino en la interacci\u00f3n con otros sectores”<\/p><\/blockquote>\n\n\n\n

\u00bfY qu\u00e9 pasa con el turismo de masas y el turismo de calidad, son compatibles? “Hoy el verdadero lujo es la exclusividad.<\/strong> Un poco re\u00f1idos si que est\u00e1n ambos conceptos, pero seguro que hay manera de vehicular ambas cosas.<\/strong> Si tienes cierta masificaci\u00f3n y el turismo va a seguir creciendo\u2026 algo tienes que hacer”. <\/p>\n\n\n\n

Este art\u00edculo es un resumen de la noticia original publicada por Hosteltur: \u201c<\/a><\/strong>Turismo de calidad versus turismo de masas: pol\u00e9mica servida<\/a>\u201d.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfEl turismo de masas y el turismo de calidad son conceptos incompatibles? La pregunta gener\u00f3 un intenso debate en el foro Summit Barcelona.<\/p>\n","protected":false},"author":5,"featured_media":33304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[2905,3030,932],"yoast_head":"\nTurismo de calidad versus turismo de masas: pol\u00e9mica servida<\/title>\n<meta name=\"description\" content=\"\u00bfEl turismo de masas y el turismo de calidad son conceptos incompatibles? 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