{"id":33272,"date":"2019-04-28T18:55:10","date_gmt":"2019-04-28T17:55:10","guid":{"rendered":"https:\/\/travindy.com\/?p=33272"},"modified":"2019-04-29T21:39:08","modified_gmt":"2019-04-29T20:39:08","slug":"nace-greenspain-para-aglutinar-la-oferta-de-turismo-sostenible-en-espana","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2019\/04\/nace-greenspain-para-aglutinar-la-oferta-de-turismo-sostenible-en-espana\/","title":{"rendered":"Nace GreenSpain para aglutinar la oferta de turismo sostenible en Espa\u00f1a"},"content":{"rendered":"\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-33275\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2019\/04\/GreenSpain-ntp-2-e1556473981883.jpg\" alt=\"Nace GreenSpain para aglutinar la oferta de turismo sostenible en Espa\u00f1a\" width=\"500\" height=\"400\" \/><\/p>\r\n<p><strong><span class=\"wpsdc-drop-cap\">G<\/span>reenSpain <\/strong>es la primera agencia de viajes receptiva de turismo sostenible de Espa\u00f1a que nace en el 2019, pero que llega con una amplia experiencia en la industria de los viajes y el turismo.\u00a0<br \/><strong>\u00a0<\/strong><br \/><strong>GreenSpain <\/strong>es el receptivo en Espa\u00f1a de Agrotravel, la primera tour operadora emisora de turismo sostenible en Espa\u00f1a fundada por Susana Conde en 2009, y surge a ra\u00edz de la expansi\u00f3n de GreenEuskadi (receptivo de turismo sostenible en el Pa\u00eds Vasco).\u00a0<strong>GreenSpain <\/strong>est\u00e1 fundada por Susana Conde y actualmente cuenta con un equipo multidisciplinar formado por Marisol Herrera, socia y asesora comercial, Libe Valverde y Emilia Ayres dise\u00f1adoras de experiencias y \u00c1ngela Rodr\u00edguez responsable de marketing y comunicaci\u00f3n.<br \/>\u00a0<br \/>El equipo\u00a0<strong>GreenSpain<\/strong> cuenta con gran experiencia en la sostenibilidad aplicada a la industria del turismo y los viajes, en particular en el sector del dise\u00f1o, comercializaci\u00f3n y venta de experiencias tur\u00edsticas a los mercados que est\u00e1n interesados en viajar de una manera diferente. Factor que, junto con la extensa cadena de valor generada a lo largos de los a\u00f1os, permite a\u00a0<strong>GreenSpain\u00a0<\/strong>disponer de una red de proveedores \u00fanica en Espa\u00f1a.\u00a0<br \/>\u00a0<br \/>En su cadena de valor encontramos proyectos de entidades y organismos que recuperan, protegen y ponen en valor el excepcional patrimonio sociocultural, hist\u00f3rico y natural de Espa\u00f1a. Hablamos de iniciativas socioculturales y medioambientales, empresas locales, alojamientos \u00fanicos, emprendimientos rurales y urbanos que act\u00faan sobre el creciente overtourism en destinos saturados y apoyan a destinos que realmente est\u00e1n apostando por su desarrollo sostenible.<br \/>\u00a0<br \/>La actuaci\u00f3n del tour operador en el \u00e1mbito de la sostenibilidad tambi\u00e9n incide positivamente contra la despoblaci\u00f3n y el emprendimiento especialmente liderado por mujeres, j\u00f3venes y otros colectivos en riesgo de exclusi\u00f3n. En el aspecto medioambiental,\u00a0<strong>GreenSpain <\/strong>se compromete a liderar la lucha contra el cambio clim\u00e1tico en el sector de las agencias de viaje en Espa\u00f1a as\u00ed c\u00f3mo la reducci\u00f3n de pl\u00e1sticos de un solo uso en el turismo a trav\u00e9s de su alianza con Travel Without Plastic.<\/p>\r\n\r\n\r\n\r\n<p>El reto principal identificado para crear esta empresa de innovaci\u00f3n social es que actualmente la oferta de turismo sostenible espa\u00f1ola est\u00e1 desarticulada y descentralizada. Existen muchos emprendimientos y peque\u00f1as empresas tur\u00edsticas con enfoque sostenible pero les falta formaci\u00f3n, contactos y acceso al mercado meta.\u00a0<strong>GreenSpain <\/strong>busca dar soluci\u00f3n a este reto centralizando en una misma plataforma, enfocada en la venta directa con el cliente potencial y con empresas internacionales interesadas en un producto tur\u00edstico diferenciado, a todos los proveedores que demuestran cada d\u00eda que un turismo de impactos positivos es posible en Espa\u00f1a.\u00a0<br \/>\u00a0<br \/>Con relaci\u00f3n a los destinos tur\u00edsticos, aquellos que est\u00e1n comenzando a trabajar sobre la base del turismo sostenible, a\u00fan no disponen de t\u00e9cnicas concretas para llegar al p\u00fablico objetivo porque tampoco disponen de una oferta estructurada de productos vendibles. En este aspecto,\u00a0<strong>GreenSpain <\/strong>trabaja para co-dise\u00f1ar productos tur\u00edsticos con destinos y apoyar a los empresarios locales para crear experiencias de viaje atractivas y transformadoras en el territorio espa\u00f1ol.\u00a0<\/p>\r\n<p><strong>GreenSpain <\/strong>ya cuenta con varias alianzas nacionales e internacionales que buscan impulsar un turismo m\u00e1s sostenible desde la base. Entre estas alianzas se incluye que la fundadora es miembro del consejo del <a href=\"https:\/\/www.gstcouncil.org\/\">Global Sustainable Tourism Council (GSTC)<\/a>y del <a href=\"https:\/\/www.globalecotourismnetwork.org\/\">Global Ecotourism Network (GEN)<\/a>. Adem\u00e1s, la empresa pronto formar\u00e1 parte del <a href=\"http:\/\/soyecoturista.com\/\">Club de Ecoturismo de Espa\u00f1a<\/a>, est\u00e1 en tr\u00e1mites para ser agencia adherida a la Carta Europea de Turismo Sostenible en Espacios Protegidos y renovando su certificaci\u00f3n en turismo sostenible con Travelife.<\/p>\r\n\r\n\r\n\r\n<p><strong>GreenSpain\u00a0<\/strong>agradece el trabajo colaborativo con sus proveedores locales y destinos de referencia en sostenibilidad, as\u00ed como a los viajeros y la labor de todas las peque\u00f1as empresas e iniciativas locales que a lo largo de los a\u00f1os han demostrado que un turismo sostenible es posible y rentable en Espa\u00f1a.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>GreenSpain propone diversificar la oferta tur\u00edstica de Espa\u00f1a creando una aut\u00e9ntica cadena de valor sostenible en un tour operador receptivo<\/p>\n","protected":false},"author":5,"featured_media":33275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[791,3021,2849],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nace GreenSpain para aglutinar la oferta de turismo sostenible en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"GreenSpain propone diversificar la oferta tur\u00edstica de Espa\u00f1a creando una aut\u00e9ntica cadena de valor sostenible en un tour operador receptivo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2019\/04\/nace-greenspain-para-aglutinar-la-oferta-de-turismo-sostenible-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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