{"id":23901,"date":"2018-02-02T15:11:06","date_gmt":"2018-02-02T14:11:06","guid":{"rendered":"https:\/\/travindy.com\/?p=23901"},"modified":"2018-02-28T18:48:51","modified_gmt":"2018-02-28T17:48:51","slug":"sme-sustainability-incubator-sdg","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2018\/02\/sme-sustainability-incubator-sdg\/","title":{"rendered":"Why do small tourism businesses struggle with sustainability? Are incubators the solution?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-24000\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2018\/02\/stickies-3127287_640.jpg\" alt=\"Why do small tourism businesses struggle with sustainability? Are incubators the solution?\" width=\"640\" height=\"301\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2018\/02\/stickies-3127287_640.jpg 640w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2018\/02\/stickies-3127287_640-300x141.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"wpsdc-drop-cap\">T<\/span>he UNWTO and UNDP recently issued an analysis of country and company reports on sustainability initiatives in tourism.<\/span><span style=\"font-weight: 400;\"> Their report shows where the most activity has occurred and where opportunities lie for the industry to address the SDGs. There is a lot to unpack in this report, but I want to hone in on one concept: the role of small to medium enterprises (SMEs). \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though the private sector research that went into this comes from the largest global tourism companies in the world, SMEs are called out 5 times in the report as being a critical part of the way forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u2026the private sector \u2013 particularly small- and medium-sized enterprises (SMEs) which represent the bulk of the tourism sector \u2013 must be sensitized and given access to knowledge and capacity, including in new technologies that encourage investment in greener and more sustainable businesses\u2026[SMEs] often lack awareness of how efforts and investment in sustainable business operations can also significantly boost competitiveness and profitability, while increasing customer and host community satisfaction\u201d (p. 13).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I create content, I tend to have an audience in mind. While I\u2019d like to be as broadly applicable as possible, I am often thinking of the SME owner\/manager. I know from years of mentoring, teaching, and being one, the realities of their environment. SMEs do not have the departments or teams of people preparing sustainability strategies and reports that large corporations do. Sometimes, they are just too busy <\/span><i><span style=\"font-weight: 400;\">being<\/span><\/i><span style=\"font-weight: 400;\"> sustainable to spend time thinking or talking about it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But many SMEs are not sustainable. While doing my doctoral research<\/span><span style=\"font-weight: 400;\">, I found there are a few reasons for this: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Lack awareness and knowledge<\/b><span style=\"font-weight: 400;\">. Not all entrepreneurs are trained MBAs. The entrepreneurs I studied and have worked with over the last decade felt inadequate when it came to strategic planning. They are still trying to get the basics right, much less overlay complex global frameworks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Lack resources and time<\/b><span style=\"font-weight: 400;\">. Even if they did have strategic super powers, entrepreneurs are drowning in daily operations and focusing on growth. The report specifically calls out the role of governments to provide access to financing (SDG 8.3). <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>The \u201ctoo small to matter\u201d mentality<\/b><span style=\"font-weight: 400;\">. \u00a0Small business contribution does pale in comparison to a multinational corporation (MNC) when it comes to detrimental environmental activities\u2026that is if you stack up one SME against one MNC, but most countries boast a 90%+ rate of small businesses, even in nations where entrepreneurial support is weak. The aggregation of the SME footprint is significant! <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Policy is not conducive<\/b><span style=\"font-weight: 400;\">. In my study of food related social entrepreneurs, one of the greatest sources of frustration was in navigating the confusing and sometimes downright contradicting US local, state, and federal laws as it relates to the handling, labeling, and distribution of food. <\/span><\/li>\n<\/ul>\n<h3><b>Incubate a Solution<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">So, what is the small tourism business owner to do? Where can they go for help? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incubators have popped up everywhere. They are no longer just the purview of software and biotech. There are specialty incubators such as those for <\/span><a href=\"http:\/\/thetrampery.com\/workspaces\/traveltech-lab\/\"><span style=\"font-weight: 400;\">travel and tourism<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/unionkitchendc.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">food<\/span><\/a><span style=\"font-weight: 400;\">. Whether part of <\/span><a href=\"https:\/\/www.frenchtechticket.com\/1\/program\"><span style=\"font-weight: 400;\">public programs,<\/span><\/a><span style=\"font-weight: 400;\"> the result of <\/span><a href=\"https:\/\/www.eict.co.za\/enterprise-development\/\"><span style=\"font-weight: 400;\">public-private partnerships<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/skift.com\/2014\/05\/17\/kayak-co-founder-launching-boston-based-startup-incubator\/\"><span style=\"font-weight: 400;\">started by private investors<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/www.ean.com\/?p=news\/five-innovative-travel-tech-start-ups-announced-as-hotel-jumpstart-finalists\"><span style=\"font-weight: 400;\">within large companies<\/span><\/a><span style=\"font-weight: 400;\">, these centers provide mentorship, training, networking, and access to equipment and capital. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there are incubators exclusively for social enterprises, they are likely already <\/span><a href=\"http:\/\/socialcapitalmarkets.net\/idea\/applying-exponential-technologies-to-achieve-the-zero-hunger\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">aligning programs and goals with SDG targets<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0So special attention and assistance is needed for those whose primary focus is economic outcomes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What a travel and tourism incubator can do: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recruit mentors from the sustainability and corporate responsibility teams at the global companies mentioned in the UNWTO\/UNDP report (pages 27-31). <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrate SDGs into popular startup methodologies like the Business Model Canvas and Lean Startup. <\/span><a href=\"http:\/\/www.iq.undp.org\/content\/iraq\/en\/home\/presscenter\/pressreleases\/2017\/10\/14\/300-young-iraqis-introduced-to-innovative-tools-to-address-devel.html\" rel=\"nofollow\"><span style=\"font-weight: 400;\">UNDP has done this in Iraq<\/span><\/a><span style=\"font-weight: 400;\">, where there is little support or education for entrepreneurship. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the <\/span><i><span style=\"font-weight: 400;\">Companies and CSR actions<\/span><\/i><span style=\"font-weight: 400;\"> column in Table 1 (pages 14, 15 of the UNWTO\/UNDP report) as a guide to creating specific and <\/span><i><span style=\"font-weight: 400;\">actionable<\/span><\/i><span style=\"font-weight: 400;\"> strategies and plans. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use relevant SDG targets in the judging criteria for selection and competitions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer training on the SDGs and other global sustainability frameworks but cut out the noise and complexity not relevant to the SME clients. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the power of aggregation (economies of scale) to provide access to green technology and more sustainable procurement practices. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Align their own goals, strategy, and operations with the SDGs (in other words, practice what you preach). \u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As always, I\u2019m interested in hearing your thoughts. If you have worked with an incubator that has excelled at integrating global goals into for-profit startups, please share your stories and experiences. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In her latest column for Travindy, Aurora Daw Reinke explores the challenges facing SMEs seeking to imporove their environmental performance, and explores the roles of mentorship and start up incubators in helping them achieve their aims<\/p>\n","protected":false},"author":250,"featured_media":24000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[675,287,535,573],"tags":[2489],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How can incubators help small tourism businesses be more sustainable?<\/title>\n<meta name=\"description\" content=\"In her latest column for Travindy, Aurora Daw Reinke explores the challenges facing SMEs seeking to imporove their environmental performance, and explores the roles of mentorship and start up incubators in helping them achieve their aims\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2018\/02\/sme-sustainability-incubator-sdg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can incubators help small tourism businesses be more sustainable?\" \/>\n<meta property=\"og:description\" content=\"In her latest column for Travindy, Aurora Daw Reinke explores the challenges facing SMEs seeking to imporove their environmental performance, and explores the roles of mentorship and start up incubators in helping them achieve their aims\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travindy.com\/news\/2018\/02\/sme-sustainability-incubator-sdg\/\" \/>\n<meta property=\"og:site_name\" content=\"Travindy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-02T14:11:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-28T17:48:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2018\/02\/stickies-3127287_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"301\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aurora Dawn Reinke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AstraptoSusty\" \/>\n<meta name=\"twitter:site\" content=\"@Travindy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aurora Dawn Reinke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/travindy.com\/news\/2018\/02\/sme-sustainability-incubator-sdg\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/2018\/02\/sme-sustainability-incubator-sdg\/\"},\"author\":{\"name\":\"Aurora Dawn Reinke\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/04274240b05a084701c878f017cf72f5\"},\"headline\":\"Why do small tourism businesses struggle with sustainability? 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