{"id":2378,"date":"2015-06-15T16:38:20","date_gmt":"2015-06-15T15:38:20","guid":{"rendered":"https:\/\/travindy.com\/?p=2378"},"modified":"2022-08-23T13:01:00","modified_gmt":"2022-08-23T12:01:00","slug":"criteria-that-positively-affect-the-roi-of-sustainable-tourism","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2015\/06\/criteria-that-positively-affect-the-roi-of-sustainable-tourism\/","title":{"rendered":"Criteria that positively affect ROI of sustainable tourism"},"content":{"rendered":"<p>Irene Lane writes for Sustainable Brands about how F\u00e1ilte Ireland (Ireland\u2019s National Tourism Development Authority) has sought to answer the key questions:\u00a0What is the economic value of sustainable tourism for businesses and communities? To do so it\u00a0commissioned a pilot study based on <strong>Greenloons<\/strong>\u2019 proprietary <a href=\"http:\/\/www.sustainablebrands.com\/news_and_views\/new_metrics\/irene_lane\/consumers_crave_green_travel_options_there_economic_value_behi\" rel=\"nofollow\">Return on Investment (ROI) for Sustainable Tourism<\/a>\u00a0model, whereby participants were asked to provide quantitative and qualitative data about their tourism business.<\/p>\n<h2><span class=\"su-highlight\" style=\"background:#81b910;color:#fff\">&nbsp;In Brief&nbsp;<\/span><\/h2>\n<ul>\n<li>There was a higher ROI for accommodations versus tour\u00a0companies that implemented sustainability into their businesses,<\/li>\n<li>Operational ROI remains negative for at least five years (aggregated for the study\u2019s participants), however the investments made by these tourism businesses toward local communities, employees and customers more than made up for this.<\/li>\n<li>For both accommodations and guiding companies, <em>Community ROI <\/em>was most affected by the development of community engagement and internship programs as they served a dual\u00a0purpose of educating the community about the tourism business\u2019 ethos for sustainability and marketing to the region about the business\u2019 unique product offering(s).<\/li>\n<\/ul>\n<h2><span class=\"su-highlight\" style=\"background:#81b910;color:#fff\">&nbsp;In Depth&nbsp;<\/span><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.sustainablebrands.com\/news_and_views\/new_metrics\/irene_lane\/criteria_positively_affect_roi_sustainable_tourism\" target=\"_blank\" rel=\"noopener nofollow\">Read<\/a> the original article on Sustainable Brands<\/li>\n<li><a href=\"https:\/\/twitter.com\/greenloonseco\" target=\"_blank\" rel=\"noopener\">Follow<\/a> Greenloons Founder Irene Lane on Twitter<\/li>\n<li><a href=\"http:\/\/greenloons.com\/ecocertify.html\" target=\"_blank\" rel=\"noopener nofollow\">Learn<\/a> more about Greenloons consulting services.<\/li>\n<\/ul>\n<h2><span class=\"su-highlight\" style=\"background:#81b910;color:#fff\">&nbsp;Follow this topic&nbsp;<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>What is the economic value of sustainable tourism for businesses and communities? Results of pilot study in Ireland revealed.<\/p>\n","protected":false},"author":4,"featured_media":2379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[301],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Criteria that positively affect ROI of sustainable tourism<\/title>\n<meta name=\"description\" content=\"What is the economic value of sustainable tourism for businesses and communities? 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