{"id":21328,"date":"2017-10-31T16:57:33","date_gmt":"2017-10-31T15:57:33","guid":{"rendered":"https:\/\/travindy.com\/?p=21328"},"modified":"2018-02-28T18:44:52","modified_gmt":"2018-02-28T17:44:52","slug":"customer-reviews-featuring-social-environmental-initiatives-score-higher","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/","title":{"rendered":"Customer reviews featuring social and environmental initiatives score higher"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21329 size-full\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2017\/11\/green-bed.jpg\" alt=\"Customer reviews featuring social and environmental initiatives score higher\" width=\"924\" height=\"520\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/11\/green-bed.jpg 924w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/11\/green-bed-300x169.jpg 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/11\/green-bed-768x432.jpg 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"wpsdc-drop-cap\">A<\/span> few months back I <\/span><a href=\"\/?p=17956\" rel=\"nofollow\"><span style=\"font-weight: 400;\">reported on a study<\/span><\/a><span style=\"font-weight: 400;\"> that showed how online reviews of top eco-hotels on TripAdvisor contained keys to how properties can better communicate sustainability initiatives. Another study in the Hournal of Quality Assurance in Hospitality and Tourism (1) recently came out showing a correlation between customers who mention social or environmental initiatives in online reviews and how they rate hotels.<\/span><span style=\"font-weight: 400;\"> If you are in a business that lives and dies by word of mouth and online ratings, this is worth paying attention to. <\/span><\/p>\n<p><b>Bonus points for sustainability <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Comparing reviews that mention sustainability (implicitly or explicitly) to those that do not, the researchers found:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The average review with <\/span><i><span style=\"font-weight: 400;\">no<\/span><\/i><span style=\"font-weight: 400;\"> mention of sustainability was 4.17<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The average review with <\/span><i><span style=\"font-weight: 400;\">implicit<\/span><\/i><span style=\"font-weight: 400;\"> mention of sustainability was 4.32<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The average review with <\/span><i><span style=\"font-weight: 400;\">explicit<\/span><\/i><span style=\"font-weight: 400;\"> mention of sustainability was 4.75<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s more than half a point gain for making sustainability noticeable and appealing to customers! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering which initiatives get noticed? The researchers reported <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">66.3% of explicit and 20.4% of implicit mentions of <\/span><i><span style=\"font-weight: 400;\">sustainable management<\/span><\/i><span style=\"font-weight: 400;\"> (reflected in comments like \u201cthis is an eco-friendly hotel\u201d) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">41.4% of explicit and 28.6% of implicit mentions of <\/span><i><span style=\"font-weight: 400;\">education<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">39.6% of explicit and 58.4% of implicit mentions of <\/span><i><span style=\"font-weight: 400;\">biodiversity<\/span><\/i><span style=\"font-weight: 400;\"> and 22.5% explicit mentions of <\/span><i><span style=\"font-weight: 400;\">wildlife conservation <\/span><\/i><span style=\"font-weight: 400;\">(the study focused on hotels in Costa Rica \u2013 the same study in an urban business center would likely yield different results here)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">38.5% explicit mentions of <\/span><i><span style=\"font-weight: 400;\">sustainable products<\/span><\/i><\/li>\n<\/ul>\n<p><b>Room to Grow<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While these results are promising and do support the business case to pursue sustainability initiatives, the number of reviews that factor in socially or environmentally responsible practices might be considered low. The implicit mention occurred in 31.7% of reviews and the explicit in 6.8% of reviews. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth noting that all the hotels in the study had a sustainability certification. The researchers explored the relationship between the level of certification and the number of reviews mentioning sustainability and the overall rating. Many green certifications have levels, such as 1 through 5, or bronze, silver, gold, and platinum. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can glean more insight on the difference certification makes when we break down that explicit percentage (6.8%). Level 1 received 2.1% and Level 3 received 1.7%, but Level 5 received 18.6%. Properties with higher and more broadly integrated levels of sustainability are more likely to leave an impression on the guests with these efforts. Hotels with lower levels of certification will have fewer qualifying initiatives and their efforts may not be as obvious or authentic in the guests\u2019 eyes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that certification is but one method of demonstrating evidence of sustainability. \u00a0An official recognition is not required for integrated sustainability. Guests will see for themselves when a property\u2019s leadership is truly committed to social and environmental stewardship. Indeed, the guest may not even recognize the certification logo, but they will know authentic sustainability when they see it. <\/span><\/p>\n<p><b>The business case<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you look at the results from this study, you can see a business case for investing in sustainability certification. It\u2019s not that the certification in and of itself drives positive word of mouth reviews (although it might \u2013 let me know if you\u2019re aware of such a study); however, it is the process and intention that comes with certification that yields benefits. By achieving a higher-level certification, you inevitably implement sustainability throughout your organization and operations. With some creative and clever marketing added in, customers are sure to notice and spread the word.<\/span><\/p>\n<p>(1) B<span style=\"font-weight: 400;\">razyt\u0117<\/span><span style=\"font-weight: 400;\">, et al. <\/span><span style=\"font-weight: 400;\">Sustainability Management of Hotels: How Do Customers Respond in Online Reviews? <\/span><i><span style=\"font-weight: 400;\">JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY &amp; TOURISM<\/span><\/i><span style=\"font-weight: 400;\"> 2017, VOL. 18, NO. 3, 282\u2013307 http:\/\/dx.doi.org\/10.1080\/1528008X.2016.1230033<\/span><\/p>\n<p><strong>About the author:<\/strong><\/p>\n<p><em>Aurora Dawn Reinke is a sustainability consultant and speaker. Aurora\u2019s firm,\u00a0<a href=\"http:\/\/www.astrapto.com\/\">Astrapto LLC<\/a>, guides owners and management teams through change by establishing a vision and strategy for sustainability; demonstrating the business case; engaging, empowering, and equipping stakeholders to achieve the vision; and formalizing and codifying sustainable processes. Aurora has a Doctorate in Business Administration in Social Impact Management. She is a Certified Sustainability Associate from the International Society of Sustainability Professionals and a LEED Green Associate.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Study shows reviews that mention hotel social or environmental initiatives score higher than those that don&#8217;t, implying business advantage from such efforts<\/p>\n","protected":false},"author":250,"featured_media":21329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,13,266,675,265,535,72],"tags":[2255],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>reviews featuring social and environmental initiatives score higher<\/title>\n<meta name=\"description\" content=\"Study shows reviews that mention hotel social or environmental initiatives score higher than those that don&#039;t, implying business advantage from such efforts\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"reviews featuring social and environmental initiatives score higher\" \/>\n<meta property=\"og:description\" content=\"Study shows reviews that mention hotel social or environmental initiatives score higher than those that don&#039;t, implying business advantage from such efforts\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/\" \/>\n<meta property=\"og:site_name\" content=\"Travindy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-31T15:57:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-28T17:44:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/11\/green-bed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"924\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aurora Dawn Reinke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AstraptoSusty\" \/>\n<meta name=\"twitter:site\" content=\"@Travindy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aurora Dawn Reinke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/\"},\"author\":{\"name\":\"Aurora Dawn Reinke\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/04274240b05a084701c878f017cf72f5\"},\"headline\":\"Customer reviews featuring social and environmental initiatives score higher\",\"datePublished\":\"2017-10-31T15:57:33+00:00\",\"dateModified\":\"2018-02-28T17:44:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/\"},\"wordCount\":673,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"keywords\":[\"reviews\"],\"articleSection\":[\"Accommodations\",\"Certification\",\"Communications\",\"Corporate Responsibility\",\"Online\",\"Opinion\",\"Research and studies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/\",\"url\":\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/\",\"name\":\"reviews featuring social and environmental initiatives score higher\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/#website\"},\"datePublished\":\"2017-10-31T15:57:33+00:00\",\"dateModified\":\"2018-02-28T17:44:52+00:00\",\"description\":\"Study shows reviews that mention hotel social or environmental initiatives score higher than those that don't, implying business advantage from such efforts\",\"breadcrumb\":{\"@id\":\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/travindy.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer reviews featuring social and environmental initiatives score higher\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/travindy.com\/news\/#website\",\"url\":\"https:\/\/travindy.com\/news\/\",\"name\":\"Travindy\",\"description\":\"sustainable tourism consulting, news and resources\",\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/travindy.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/travindy.com\/news\/#organization\",\"name\":\"Travindy\",\"url\":\"https:\/\/travindy.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png\",\"contentUrl\":\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png\",\"width\":512,\"height\":512,\"caption\":\"Travindy\"},\"image\":{\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/travindy\",\"https:\/\/twitter.com\/Travindy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/04274240b05a084701c878f017cf72f5\",\"name\":\"Aurora Dawn Reinke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9eb02d2925b6f4bae4690e1b9a2449eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9eb02d2925b6f4bae4690e1b9a2449eb?s=96&d=mm&r=g\",\"caption\":\"Aurora Dawn Reinke\"},\"description\":\"Aurora Dawn Reinke is a sustainability consultant and speaker. Aurora\u2019s firm, Astrapto LLC, guides owners and management teams through change by establishing a vision and strategy for sustainability; demonstrating the business case; engaging, empowering, and equipping stakeholders to achieve the vision; and formalizing and codifying sustainable processes. Aurora has a Doctorate in Business Administration in Social Impact Management. She is a Certified Sustainability Associate from the International Society of Sustainability Professionals and a LEED Green Associate\",\"sameAs\":[\"http:\/\/www.astrapto.com\",\"https:\/\/twitter.com\/AstraptoSusty\"],\"url\":\"https:\/\/travindy.com\/news\/author\/aurorareinke\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"reviews featuring social and environmental initiatives score higher","description":"Study shows reviews that mention hotel social or environmental initiatives score higher than those that don't, implying business advantage from such efforts","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/","og_locale":"en_US","og_type":"article","og_title":"reviews featuring social and environmental initiatives score higher","og_description":"Study shows reviews that mention hotel social or environmental initiatives score higher than those that don't, implying business advantage from such efforts","og_url":"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/","og_site_name":"Travindy","article_publisher":"https:\/\/www.facebook.com\/travindy","article_published_time":"2017-10-31T15:57:33+00:00","article_modified_time":"2018-02-28T17:44:52+00:00","og_image":[{"width":924,"height":520,"url":"https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/11\/green-bed.jpg","type":"image\/jpeg"}],"author":"Aurora Dawn Reinke","twitter_card":"summary_large_image","twitter_creator":"@AstraptoSusty","twitter_site":"@Travindy","twitter_misc":{"Written by":"Aurora Dawn Reinke","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/#article","isPartOf":{"@id":"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/"},"author":{"name":"Aurora Dawn Reinke","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/04274240b05a084701c878f017cf72f5"},"headline":"Customer reviews featuring social and environmental initiatives score higher","datePublished":"2017-10-31T15:57:33+00:00","dateModified":"2018-02-28T17:44:52+00:00","mainEntityOfPage":{"@id":"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/"},"wordCount":673,"commentCount":0,"publisher":{"@id":"https:\/\/travindy.com\/news\/#organization"},"keywords":["reviews"],"articleSection":["Accommodations","Certification","Communications","Corporate Responsibility","Online","Opinion","Research and studies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/","url":"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/","name":"reviews featuring social and environmental initiatives score higher","isPartOf":{"@id":"https:\/\/travindy.com\/news\/#website"},"datePublished":"2017-10-31T15:57:33+00:00","dateModified":"2018-02-28T17:44:52+00:00","description":"Study shows reviews that mention hotel social or environmental initiatives score higher than those that don't, implying business advantage from such efforts","breadcrumb":{"@id":"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/travindy.com\/news\/2017\/10\/customer-reviews-featuring-social-environmental-initiatives-score-higher\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/travindy.com\/news\/"},{"@type":"ListItem","position":2,"name":"Customer reviews featuring social and environmental initiatives score higher"}]},{"@type":"WebSite","@id":"https:\/\/travindy.com\/news\/#website","url":"https:\/\/travindy.com\/news\/","name":"Travindy","description":"sustainable tourism consulting, news and resources","publisher":{"@id":"https:\/\/travindy.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/travindy.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/travindy.com\/news\/#organization","name":"Travindy","url":"https:\/\/travindy.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png","contentUrl":"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png","width":512,"height":512,"caption":"Travindy"},"image":{"@id":"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/travindy","https:\/\/twitter.com\/Travindy"]},{"@type":"Person","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/04274240b05a084701c878f017cf72f5","name":"Aurora Dawn Reinke","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9eb02d2925b6f4bae4690e1b9a2449eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9eb02d2925b6f4bae4690e1b9a2449eb?s=96&d=mm&r=g","caption":"Aurora Dawn Reinke"},"description":"Aurora Dawn Reinke is a sustainability consultant and speaker. Aurora\u2019s firm, Astrapto LLC, guides owners and management teams through change by establishing a vision and strategy for sustainability; demonstrating the business case; engaging, empowering, and equipping stakeholders to achieve the vision; and formalizing and codifying sustainable processes. Aurora has a Doctorate in Business Administration in Social Impact Management. She is a Certified Sustainability Associate from the International Society of Sustainability Professionals and a LEED Green Associate","sameAs":["http:\/\/www.astrapto.com","https:\/\/twitter.com\/AstraptoSusty"],"url":"https:\/\/travindy.com\/news\/author\/aurorareinke\/"}]}},"_links":{"self":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/21328"}],"collection":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/users\/250"}],"replies":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/comments?post=21328"}],"version-history":[{"count":0,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/21328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/media\/21329"}],"wp:attachment":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/media?parent=21328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/categories?post=21328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/tags?post=21328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}