{"id":2020,"date":"2015-05-01T10:15:50","date_gmt":"2015-05-01T09:15:50","guid":{"rendered":"https:\/\/travindy.com\/?p=2020"},"modified":"2022-08-23T12:59:48","modified_gmt":"2022-08-23T11:59:48","slug":"is-sustainable-travel-going-mainstream","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/","title":{"rendered":"Is sustainable travel finally going to become mainstream?"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.natgeotraveller.co.uk\/smart-travel\/features\/is-sustainable-travel-going-mainstream\"><\/a><\/strong><\/p>\n<p>The founder of Greentraveller Richard Hammond writes that &#8220;where once green travel was considered a niche sector for the socks-and-sandals backpacker, it\u2019s now a regular component of mainstream travel.&#8221;<\/p>\n<p><strong>GRAB THE\u00a0ESSENTIALS<\/strong><\/p>\n<p><strong>1:<\/strong> &#8220;The big change that appears to be taking place now is that where, historically, businesses have driven sustainable tourism programmes, it\u2019s now travellers who are questioning their holiday\u2019s green credentials. Traditionally, certification programmes (often subsidised by local councils or government grants) were used as a tool for businesses to improve their environmental efficiencies. Now they\u2019re as much a marketing tool for potential customers.&#8221;<\/p>\n<p><strong>2:<\/strong> There are more than 140 environmental certification schemes worldwide for tourism.<\/p>\n<p><strong>3:<\/strong> &#8220;In Sweden, the national accommodation assessment programme \u2014 Swedish Welcome \u2014 includes sustainability in its core criteria.&#8221;<\/p>\n<p><strong>TAKE IT FURTHER<\/strong><\/p>\n<p><strong>1: <a title=\"In sustainable travel going mainstream\" href=\"http:\/\/www.natgeotraveller.co.uk\/smart-travel\/features\/is-sustainable-travel-going-mainstream\" target=\"_blank\" rel=\"noopener\">Read<\/a>\u00a0the whole article.<\/strong><\/p>\n<p><strong>2:\u00a0<\/strong><strong><span class=\"removed_link\" title=\"http:\/\/outbounding.org\/discussion\/view\/is-sustainable-travel-really-going-mainstream\">Discuss<\/span>\u00a0the issues on the Outbounding forum<\/strong><\/p>\n<p><strong>3:\u00a0<a title=\"Follow Greentraveller on Twitter\" href=\"https:\/\/twitter.com\/greentraveller\" target=\"_blank\" rel=\"noopener\">Follow<\/a>\u00a0Greentraveller on Twitter.<br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When TripAdvisor started rating its hotels for their environmental credentials, it seemed clear the public\u2019s attitude to travelling \u2018green\u2019 was shifting. Are we getting to a tipping point where \u2018travel\u2019 and \u2018sustainable\u2019 are becoming concepts that naturally go hand in hand?<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,13,266],"tags":[120,260,107],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is sustainable travel finally going to become mainstream?<\/title>\n<meta name=\"description\" content=\"When TripAdvisor started rating its hotels for their environmental credentials, it seemed clear the public\u2019s attitude to travelling \u2018green\u2019 was shifting. Are we getting to a tipping point where \u2018travel\u2019 and \u2018sustainable\u2019 are becoming concepts that naturally go hand in hand?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is sustainable travel finally going to become mainstream?\" \/>\n<meta property=\"og:description\" content=\"When TripAdvisor started rating its hotels for their environmental credentials, it seemed clear the public\u2019s attitude to travelling \u2018green\u2019 was shifting. Are we getting to a tipping point where \u2018travel\u2019 and \u2018sustainable\u2019 are becoming concepts that naturally go hand in hand?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/\" \/>\n<meta property=\"og:site_name\" content=\"Travindy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:author\" content=\"jeremymcsmith\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-01T09:15:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-23T11:59:48+00:00\" \/>\n<meta name=\"author\" content=\"Jeremy Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jmcsmith\" \/>\n<meta name=\"twitter:site\" content=\"@Travindy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/\"},\"author\":{\"name\":\"Jeremy Smith\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/65cacdf3d7388f87bd41e07423b7fbc4\"},\"headline\":\"Is sustainable travel finally going to become mainstream?\",\"datePublished\":\"2015-05-01T09:15:50+00:00\",\"dateModified\":\"2022-08-23T11:59:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/\"},\"wordCount\":150,\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"keywords\":[\"Greenleaders\",\"mainstream\",\"TripAdvisor\"],\"articleSection\":[\"Accommodations\",\"Certification\",\"Communications\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/\",\"url\":\"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/\",\"name\":\"Is sustainable travel finally going to become mainstream?\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/#website\"},\"datePublished\":\"2015-05-01T09:15:50+00:00\",\"dateModified\":\"2022-08-23T11:59:48+00:00\",\"description\":\"When TripAdvisor started rating its hotels for their environmental credentials, it seemed clear the public\u2019s attitude to travelling \u2018green\u2019 was shifting. Are we getting to a tipping point where \u2018travel\u2019 and \u2018sustainable\u2019 are becoming concepts that naturally go hand in hand?\",\"breadcrumb\":{\"@id\":\"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/travindy.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is sustainable travel finally going to become mainstream?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/travindy.com\/news\/#website\",\"url\":\"https:\/\/travindy.com\/news\/\",\"name\":\"Travindy\",\"description\":\"sustainable tourism consulting, news and resources\",\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/travindy.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/travindy.com\/news\/#organization\",\"name\":\"Travindy\",\"url\":\"https:\/\/travindy.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png\",\"contentUrl\":\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png\",\"width\":512,\"height\":512,\"caption\":\"Travindy\"},\"image\":{\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/travindy\",\"https:\/\/twitter.com\/Travindy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/65cacdf3d7388f87bd41e07423b7fbc4\",\"name\":\"Jeremy Smith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f5366accb57526adeac892ba9e2f4ba3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f5366accb57526adeac892ba9e2f4ba3?s=96&d=mm&r=g\",\"caption\":\"Jeremy Smith\"},\"description\":\"Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.\",\"sameAs\":[\"http:\/\/www.jmcsmith.com\",\"jeremymcsmith\",\"https:\/\/twitter.com\/jmcsmith\"],\"url\":\"https:\/\/travindy.com\/news\/author\/jeremy-smith\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is sustainable travel finally going to become mainstream?","description":"When TripAdvisor started rating its hotels for their environmental credentials, it seemed clear the public\u2019s attitude to travelling \u2018green\u2019 was shifting. Are we getting to a tipping point where \u2018travel\u2019 and \u2018sustainable\u2019 are becoming concepts that naturally go hand in hand?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/","og_locale":"en_US","og_type":"article","og_title":"Is sustainable travel finally going to become mainstream?","og_description":"When TripAdvisor started rating its hotels for their environmental credentials, it seemed clear the public\u2019s attitude to travelling \u2018green\u2019 was shifting. Are we getting to a tipping point where \u2018travel\u2019 and \u2018sustainable\u2019 are becoming concepts that naturally go hand in hand?","og_url":"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/","og_site_name":"Travindy","article_publisher":"https:\/\/www.facebook.com\/travindy","article_author":"jeremymcsmith","article_published_time":"2015-05-01T09:15:50+00:00","article_modified_time":"2022-08-23T11:59:48+00:00","author":"Jeremy Smith","twitter_card":"summary_large_image","twitter_creator":"@jmcsmith","twitter_site":"@Travindy","twitter_misc":{"Written by":"Jeremy Smith","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/#article","isPartOf":{"@id":"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/"},"author":{"name":"Jeremy Smith","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/65cacdf3d7388f87bd41e07423b7fbc4"},"headline":"Is sustainable travel finally going to become mainstream?","datePublished":"2015-05-01T09:15:50+00:00","dateModified":"2022-08-23T11:59:48+00:00","mainEntityOfPage":{"@id":"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/"},"wordCount":150,"publisher":{"@id":"https:\/\/travindy.com\/news\/#organization"},"keywords":["Greenleaders","mainstream","TripAdvisor"],"articleSection":["Accommodations","Certification","Communications"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/","url":"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/","name":"Is sustainable travel finally going to become mainstream?","isPartOf":{"@id":"https:\/\/travindy.com\/news\/#website"},"datePublished":"2015-05-01T09:15:50+00:00","dateModified":"2022-08-23T11:59:48+00:00","description":"When TripAdvisor started rating its hotels for their environmental credentials, it seemed clear the public\u2019s attitude to travelling \u2018green\u2019 was shifting. Are we getting to a tipping point where \u2018travel\u2019 and \u2018sustainable\u2019 are becoming concepts that naturally go hand in hand?","breadcrumb":{"@id":"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/travindy.com\/news\/2015\/05\/is-sustainable-travel-going-mainstream\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/travindy.com\/news\/"},{"@type":"ListItem","position":2,"name":"Is sustainable travel finally going to become mainstream?"}]},{"@type":"WebSite","@id":"https:\/\/travindy.com\/news\/#website","url":"https:\/\/travindy.com\/news\/","name":"Travindy","description":"sustainable tourism consulting, news and resources","publisher":{"@id":"https:\/\/travindy.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/travindy.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/travindy.com\/news\/#organization","name":"Travindy","url":"https:\/\/travindy.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png","contentUrl":"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png","width":512,"height":512,"caption":"Travindy"},"image":{"@id":"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/travindy","https:\/\/twitter.com\/Travindy"]},{"@type":"Person","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/65cacdf3d7388f87bd41e07423b7fbc4","name":"Jeremy Smith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f5366accb57526adeac892ba9e2f4ba3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f5366accb57526adeac892ba9e2f4ba3?s=96&d=mm&r=g","caption":"Jeremy Smith"},"description":"Jeremy Smith is the editor and co-founder of Travindy. He is a writer and communications consultant working for a more responsible and sustainable tourism industry. He is the author of two books, writes a fortnightly blog on responsible tourism for World Travel Market, and provides consultancy to a wide range of companies and organisations, ranging from National Parks to individual hotels and tour operators.","sameAs":["http:\/\/www.jmcsmith.com","jeremymcsmith","https:\/\/twitter.com\/jmcsmith"],"url":"https:\/\/travindy.com\/news\/author\/jeremy-smith\/"}]}},"_links":{"self":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/2020"}],"collection":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/comments?post=2020"}],"version-history":[{"count":1,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/2020\/revisions"}],"predecessor-version":[{"id":53271,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/2020\/revisions\/53271"}],"wp:attachment":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/media?parent=2020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/categories?post=2020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/tags?post=2020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}