{"id":19276,"date":"2017-07-03T23:11:48","date_gmt":"2017-07-03T22:11:48","guid":{"rendered":"https:\/\/travindy.com\/es\/?p=19276"},"modified":"2017-07-03T23:11:48","modified_gmt":"2017-07-03T22:11:48","slug":"tematizar-y-desestacionalizar-vs-crecer-por-un-turismo-sostenible","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2017\/07\/tematizar-y-desestacionalizar-vs-crecer-por-un-turismo-sostenible\/","title":{"rendered":"Tematizar y desestacionalizar vs. crecer por un turismo sostenible"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-19277 aligncenter\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2017\/06\/balears-300x145.jpg\" alt=\"Tematizar y desestacionalizar vs. crecer por un turismo sostenible\" width=\"401\" height=\"194\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/06\/balears-300x145.jpg 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/06\/balears-768x372.jpg 768w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/06\/balears.jpg 892w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/p>\n<p><span class=\"wpsdc-drop-cap\">L<\/span>as previsiones ya apuntaban a que 2017 ser\u00eda de nuevo un buen a\u00f1o para el turismo en Baleares y los datos que vamos viendo no defraudan esas expectativas, por lo que todo indica que tendremos un nuevo a\u00f1o r\u00e9cord. Pero tambi\u00e9n se oyen voces que apuntan a que este crecimiento podr\u00eda ser coyuntural, ya que est\u00e1 basado en la situaci\u00f3n interna de los principales destinos competidores.<\/p>\n<p>\u00bfCu\u00e1les son las opciones para hacer del turismo una actividad sostenible, en su sentido m\u00e1s amplio?\u00a0Creo que una buena referencia puede ser una desestacionalizaci\u00f3n que apueste por\u00a0trasladar parte del turismo que viene en verano a otras \u00e9pocas del a\u00f1o\u00a0y no tanto por crecer en n\u00famero de turistas. Y en ese sentido me parece acertada la estrategia adoptada por la ATB (Agencia de Turismo de Baleares), explicada a\u00a0<a href=\"https:\/\/www.hosteltur.com\/121657_decrecer-verano-crecer-invierno-objetivo-promocion-balear.html\">Hosteltur en una entrevista<\/a>\u00a0el pasado mes de mayo, de relajar la promoci\u00f3n del verano y apostar m\u00e1s por las dem\u00e1s estaciones.<\/p>\n<p><strong>Este art\u00edculo es un resumen de la noticia original publicada por Hosteltur:\u00a0<a href=\"https:\/\/www.hosteltur.com\/comunidad\/005596_tematizar-y-desestacionalizar-vs-crecer-hacia-un-turismo-sostenible.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cTematizar y desestacionalizar vs. crecer por un turismo sostenible\u201d.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La desestacionalizaci\u00f3n, es una buena estrategia para aliviar los destinos, \u00bfpero c\u00f3mo se puede lograr de una forma efectiva?<\/p>\n","protected":false},"author":5,"featured_media":19277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[936],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tematizar y desestacionalizar vs. crecer por un turismo sostenible<\/title>\n<meta name=\"description\" content=\"La desestacionalizaci\u00f3n, que apuesta por\u00a0trasladar parte del turismo de verano a otras \u00e9pocas del a\u00f1o, es una buena estrategia para aliviar los destinos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2017\/07\/tematizar-y-desestacionalizar-vs-crecer-por-un-turismo-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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