{"id":17685,"date":"2017-03-27T10:36:09","date_gmt":"2017-03-27T09:36:09","guid":{"rendered":"https:\/\/travindy.com\/?p=17685"},"modified":"2017-03-28T11:19:21","modified_gmt":"2017-03-28T10:19:21","slug":"modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/","title":{"rendered":"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza"},"content":{"rendered":"<figure id=\"attachment_17365\" aria-describedby=\"caption-attachment-17365\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-17365\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2017\/03\/Metzabok-8.jpg\" alt=\"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza\" width=\"1000\" height=\"667\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Metzabok-8.jpg 1000w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Metzabok-8-300x200.jpg 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Metzabok-8-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-17365\" class=\"wp-caption-text\">Laguna de Metzabok (Chiapas, MX) Cr\u00e9dito Totonal VIajes<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><span class=\"wpsdc-drop-cap\">E<\/span>l Modelo Ecoturismo y Aventura Market Ready fue inicialmente desarrollado e implementado exitosamente por <a href=\"https:\/\/www.aboriginalbc.com\/\" target=\"_blank\">Aboriginal Tourism of British Columbia<\/a> (AtBC). Una organizaci\u00f3n que logr\u00f3\u00a0posicionar internacionalmente empresas abor\u00edgenes, creando experiencias culturales de alta calidad que garantizan la satisfacci\u00f3n del turista y generan empleos locales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En M\u00e9xico una alianza<\/span> <span style=\"font-weight: 400;\">de empresas, instituciones y organizaciones nacionales e internacionales<\/span> <span style=\"font-weight: 400;\">comprometidas en fortalecer y promover el ecoturismo y turismo de aventura como una alternativa<\/span> <span style=\"font-weight: 400;\">sustentable y rentable para la conservaci\u00f3n y el desarrollo local, <\/span><span style=\"font-weight: 400;\">han adaptado este modelo al contexto y realidad del pa\u00eds; co-dise\u00f1ado con la participaci\u00f3n de m\u00e1s de 80 l\u00edderes de la industria tur\u00edstica. <\/span><\/p>\n<h5><b>\u00bfQu\u00e9 es el modelo Market Ready? <\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Ecoturismo y Aventura Market Ready es un modelo que <\/span><b>crea certidumbre <\/b><span style=\"font-weight: 400;\">en destinos de ecoturismo basado en est\u00e1ndares internacionales para garantizar y aumentar el perfil de competitividad empresarial, operativa y comercial de las empresas. Permite descubrir, validar, desarrollar y diversificar nichos de mercado para fortalecer la sustentabilidad del segmento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El modelo identifica 4 perfiles en las empresas: 1) <\/span><b>Empresa Emergente<\/b><span style=\"font-weight: 400;\">, caracterizada por tener oportunidades para comenzar en el segmento del turismo; 2) <\/span><b>Empresa Visitor Ready<\/b><span style=\"font-weight: 400;\">, con un producto tur\u00edstico definido y lista para recibir visitantes, sin suficientes capacidades comerciales; 3) <\/span><b>Empresa Market Ready<\/b><span style=\"font-weight: 400;\">, las cuales ofrecen experiencias tur\u00edsticas de calidad y est\u00e1n listas para atender mercados; 4) <\/span><b>Empresa Export Ready<\/b><span style=\"font-weight: 400;\">, ofreciendo experiencias en al menos dos idiomas y listas para atender mercados internacionales. <\/span><\/p>\n<figure id=\"attachment_17687\" aria-describedby=\"caption-attachment-17687\" style=\"width: 933px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-17687 size-full\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2017\/03\/Market-Ready-perfiles.png\" alt=\"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza\" width=\"933\" height=\"625\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Market-Ready-perfiles.png 933w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Market-Ready-perfiles-300x201.png 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Market-Ready-perfiles-768x514.png 768w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><figcaption id=\"caption-attachment-17687\" class=\"wp-caption-text\">Perfiles empresariales del Modelo Market Ready<\/figcaption><\/figure>\n<p>El fin de elaborar estos perfiles no es otro si no crear y comunicar con certidumbre\u2028 a los diferentes actores de la cadena de valor como el turista, agencias de viaje, tour operadores e instituciones.<\/p>\n<h5><b>\u00bfQu\u00e9 beneficios crea el modelo?<\/b><\/h5>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Las empresas de ecoturismo y aventura se fortalecen y se posicionan en el mercado con mayor certidumbre <\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Aumenta la certidumbre de empleo en comunidades, promoviendo la cultura y conservando las \u00e1reas naturales <\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Instituciones y organizaciones impulsan el ecoturismo de manera organizada y estructurada con certidumbre de evaluar resultados <\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Los turistas encuentran en internet y contratan a las empresas con certidumbre de vivir las experiencias que quieren vivir <\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Las agencias de viaje nacionales e internacionales tienen certidumbre de los servicios de sus proveedores.<\/span><\/li>\n<\/ul>\n<h5><b>\u00bfC\u00f3mo funciona? <\/b><\/h5>\n<p><span style=\"font-weight: 400;\">El modelo considera 3 ejes principales de desarrollo: <\/span><\/p>\n<p><strong>Empresarial:<\/strong><span style=\"font-weight: 400;\"> Se refiere a los recursos, capacidades, acciones y alianzas empresariales para crear la propuesta de valor que ofrece la empresa. <\/span><\/p>\n<p><strong>De Experiencias: <\/strong><span style=\"font-weight: 400;\">Se refiere a las capacidades para garantizar y aumentar la calidad y sustentabilidad en la operaci\u00f3n de las experiencias tur\u00edsticas.<\/span><\/p>\n<p><strong>De Mercado: <\/strong><span style=\"font-weight: 400;\">Se refiere a los recursos, acciones y canales a trav\u00e9s de los cuales en la empresa comunica su propuesta de valor, atrae y capta a su mercado. <\/span><\/p>\n<figure id=\"attachment_17689\" aria-describedby=\"caption-attachment-17689\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-17689\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2017\/03\/Ejes-MArket-Ready.png\" alt=\"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza\" width=\"890\" height=\"473\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Ejes-MArket-Ready.png 890w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Ejes-MArket-Ready-300x159.png 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Ejes-MArket-Ready-768x408.png 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><figcaption id=\"caption-attachment-17689\" class=\"wp-caption-text\">Ejes del Modelo Market Ready<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Estos ejes son evaluados con 20 criterios que definen el perfil empresarial de cada experiencia tur\u00edstica y as\u00ed mismo d\u00e1 valiosa informaci\u00f3n para la toma de decisiones en el fortalecimiento empresarial y respuesta a mercados. <\/span><\/p>\n<h5><b>Implementaci\u00f3n del Modelo<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">De acuerdo al perfil Market Ready, las empresas tienen diferentes retos, necesidades y mercados. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El lienzo de colaboraci\u00f3n e implementaci\u00f3n del Modelo de Ecoturismo y Aventura Market Ready reconoce la compleja din\u00e1mica del emprendimiento tur\u00edstico y se adapta a ella de acuerdo al perfil de las empresas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este modelo de implementaci\u00f3n se desarrolla en torno a 4 pasos: 1) Selecci\u00f3n de empresas; 2) Evaluaci\u00f3n Market Ready; 3) Mapeo de entornos; 4) Oportunidades de colaboraci\u00f3n &amp; 5) Medici\u00f3n de impacto.<\/span><\/p>\n<h5 style=\"text-align: center;\"><b>Para profundizar en el modelo visita <a href=\"http:\/\/www.marketreadymexico.com\" target=\"_blank\">la p\u00e1gina web oficial del\u00a0<\/a><\/b><b>Modelo Ecoturismo y Aventura Market Ready, sigue la\u00a0<a href=\"http:\/\/www.lamanodelmono.org\/\" target=\"_blank\">Mano del Mono<\/a> en <a href=\"https:\/\/www.facebook.com\/lamanodelmono\/?hc_ref=SEARCH\" target=\"_blank\">Facebook<\/a> o en <a href=\"https:\/\/twitter.com\/lamanodelmono\" target=\"_blank\">Twitter.<\/a><\/b><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Ecoturismo y Aventura Market Ready es un modelo que crea certidumbre en destinos de ecoturismo basado en est\u00e1ndares internacionales para garantizar y aumentar el perfil de competitividad empresarial, operativa y comercial de las empresas.<\/p>\n","protected":false},"author":5,"featured_media":17365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[1719,605,1720],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza<\/title>\n<meta name=\"description\" content=\"El Modelo Market Ready permite descubrir, validar, desarrollar y diversificar nichos de mercado para fortalecer la sustentabilidad del turismo de naturaleza\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza\" \/>\n<meta property=\"og:description\" content=\"El Modelo Market Ready permite descubrir, validar, desarrollar y diversificar nichos de mercado para fortalecer la sustentabilidad del turismo de naturaleza\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/\" \/>\n<meta property=\"og:site_name\" content=\"Travindy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-27T09:36:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-28T10:19:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Metzabok-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Travindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@travindy\" \/>\n<meta name=\"twitter:site\" content=\"@Travindy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mauricio Mart\u00ednez Miramontes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/\"},\"author\":{\"name\":\"Travindy\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb\"},\"headline\":\"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza\",\"datePublished\":\"2017-03-27T09:36:09+00:00\",\"dateModified\":\"2017-03-28T10:19:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/\"},\"wordCount\":653,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"keywords\":[\"La Mano del Mono\",\"Mexico\",\"Modelo Market Ready\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/\",\"url\":\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/\",\"name\":\"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/#website\"},\"datePublished\":\"2017-03-27T09:36:09+00:00\",\"dateModified\":\"2017-03-28T10:19:21+00:00\",\"description\":\"El Modelo Market Ready permite descubrir, validar, desarrollar y diversificar nichos de mercado para fortalecer la sustentabilidad del turismo de naturaleza\",\"breadcrumb\":{\"@id\":\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/travindy.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/travindy.com\/news\/#website\",\"url\":\"https:\/\/travindy.com\/news\/\",\"name\":\"Travindy\",\"description\":\"sustainable tourism consulting, news and resources\",\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/travindy.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/travindy.com\/news\/#organization\",\"name\":\"Travindy\",\"url\":\"https:\/\/travindy.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png\",\"contentUrl\":\"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png\",\"width\":512,\"height\":512,\"caption\":\"Travindy\"},\"image\":{\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/travindy\",\"https:\/\/twitter.com\/Travindy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb\",\"name\":\"Travindy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g\",\"caption\":\"Travindy\"},\"description\":\"Travindy is an independent website featuring news and opinion on all issues to do with tourism and sustainability. Written primarily for an industry audience, our aim is to support the transformation of the sector into one that is regenerative, restorative and fully inclusive.\",\"sameAs\":[\"https:\/\/www.facebook.com\/travindy\",\"https:\/\/twitter.com\/travindy\"],\"url\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza","description":"El Modelo Market Ready permite descubrir, validar, desarrollar y diversificar nichos de mercado para fortalecer la sustentabilidad del turismo de naturaleza","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/","og_locale":"en_US","og_type":"article","og_title":"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza","og_description":"El Modelo Market Ready permite descubrir, validar, desarrollar y diversificar nichos de mercado para fortalecer la sustentabilidad del turismo de naturaleza","og_url":"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/","og_site_name":"Travindy","article_publisher":"https:\/\/www.facebook.com\/travindy","article_author":"https:\/\/www.facebook.com\/travindy","article_published_time":"2017-03-27T09:36:09+00:00","article_modified_time":"2017-03-28T10:19:21+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/travindy.com\/news\/wp-content\/uploads\/2017\/03\/Metzabok-8.jpg","type":"image\/jpeg"}],"author":"Travindy","twitter_card":"summary_large_image","twitter_creator":"@travindy","twitter_site":"@Travindy","twitter_misc":{"Written by":"Mauricio Mart\u00ednez Miramontes","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/#article","isPartOf":{"@id":"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/"},"author":{"name":"Travindy","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb"},"headline":"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza","datePublished":"2017-03-27T09:36:09+00:00","dateModified":"2017-03-28T10:19:21+00:00","mainEntityOfPage":{"@id":"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/"},"wordCount":653,"commentCount":0,"publisher":{"@id":"https:\/\/travindy.com\/news\/#organization"},"keywords":["La Mano del Mono","Mexico","Modelo Market Ready"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/","url":"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/","name":"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza","isPartOf":{"@id":"https:\/\/travindy.com\/news\/#website"},"datePublished":"2017-03-27T09:36:09+00:00","dateModified":"2017-03-28T10:19:21+00:00","description":"El Modelo Market Ready permite descubrir, validar, desarrollar y diversificar nichos de mercado para fortalecer la sustentabilidad del turismo de naturaleza","breadcrumb":{"@id":"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/travindy.com\/news\/2017\/03\/modelo-market-ready-como-crear-certidumbre-en-destinos-de-naturaleza\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/travindy.com\/news\/"},{"@type":"ListItem","position":2,"name":"Modelo Market Ready: c\u00f3mo crear certidumbre en destinos de naturaleza"}]},{"@type":"WebSite","@id":"https:\/\/travindy.com\/news\/#website","url":"https:\/\/travindy.com\/news\/","name":"Travindy","description":"sustainable tourism consulting, news and resources","publisher":{"@id":"https:\/\/travindy.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/travindy.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/travindy.com\/news\/#organization","name":"Travindy","url":"https:\/\/travindy.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png","contentUrl":"https:\/\/travindy.com\/wp-content\/uploads\/2022\/08\/cropped-travindy-logo-square.png","width":512,"height":512,"caption":"Travindy"},"image":{"@id":"https:\/\/travindy.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/travindy","https:\/\/twitter.com\/Travindy"]},{"@type":"Person","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/79576b26c03e84ac969c6cf7ad8118bb","name":"Travindy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/travindy.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e8e24b511c9178e320b9eb2226dadb1?s=96&d=mm&r=g","caption":"Travindy"},"description":"Travindy is an independent website featuring news and opinion on all issues to do with tourism and sustainability. Written primarily for an industry audience, our aim is to support the transformation of the sector into one that is regenerative, restorative and fully inclusive.","sameAs":["https:\/\/www.facebook.com\/travindy","https:\/\/twitter.com\/travindy"],"url":""}]}},"_links":{"self":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/17685"}],"collection":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/comments?post=17685"}],"version-history":[{"count":0,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/posts\/17685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/media\/17365"}],"wp:attachment":[{"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/media?parent=17685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/categories?post=17685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/travindy.com\/news\/wp-json\/wp\/v2\/tags?post=17685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}