{"id":1708,"date":"2015-01-29T08:15:59","date_gmt":"2015-01-29T07:15:59","guid":{"rendered":"https:\/\/travindy.com\/?p=1708"},"modified":"2015-02-26T01:15:28","modified_gmt":"2015-02-26T00:15:28","slug":"opinion-is-a-good-tripadvisor-profile-now-more-important-than-a-website","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2015\/01\/opinion-is-a-good-tripadvisor-profile-now-more-important-than-a-website\/","title":{"rendered":"Is a good Tripadvisor profile more important than a website?"},"content":{"rendered":"<p><strong>(WTM RESPONSIBLE TOURISM)<\/strong> &#8220;A decade or so ago we learned how to read Google listings to find what we want. Increasingly Tripadvisor is assuming this position as the ubiquitous point of reference. Once again we are learning how to trawl through the multitude of reviews in order to pick up the authentic trends and patterns against the occasional flashes of vitriol. It is the point of reference.&#8221;<\/p>\n<p><a title=\"Is a good tripadvisor profile more important than a good website?\" href=\"http:\/\/blog.wtmresponsibletourism.com\/2015\/01\/27\/is-a-good-tripadvisor-profile-now-more-important-than-a-good-hotel-website\/\" target=\"_blank\" rel=\"nofollow\">Read whole story here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If I were a small hotel, I would pay most attention to delivering the quality of service and experience that drives good Tripadvisor reviews than worrying too much about my website.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is a good Tripadvisor profile more important than a website?<\/title>\n<meta name=\"description\" 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