{"id":16659,"date":"2017-02-13T17:39:11","date_gmt":"2017-02-13T16:39:11","guid":{"rendered":"https:\/\/travindy.com\/?p=16659"},"modified":"2017-02-13T17:44:44","modified_gmt":"2017-02-13T16:44:44","slug":"research-reveals-adventure-travelers-primarily-motivated-by-transformation","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2017\/02\/research-reveals-adventure-travelers-primarily-motivated-by-transformation\/","title":{"rendered":"Research Reveals Adventure Travelers Primarily Motivated by Transformation"},"content":{"rendered":"

\"Research<\/p>\n

N<\/span>ew research conducted by the\u00a0Adventure Travel Trade Association<\/a>\u00a0(ATTA) in conjunction with researchers from East Carolina University reveals that, more than any other motivating factor, adventure travelers are seeking transformative experiences.<\/p>\n

In the past couple years, the term \u201ctransformation\u201d has been used to describe what consumers seek from the goods and services they purchase. To delight today\u2019s consumer, nothing short of a transformative experience \u2013 one that leaves a lasting change or impression \u2013 is required. The push for transformation is expressing itself across industries from\u00a0health and wellness<\/a>\u00a0to\u00a0fashion<\/a>, and, yes,\u00a0even travel<\/a>.<\/p>\n

This is an excerpt from an article first published by Adventure Travel News<\/i>. Read the original article here:\u00a0Research Reveals Adventure Travelers Primarily Motivated by Transformation<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

New research conducted by the Adventure Travel Trade Association (ATTA) in conjunction with researchers from East Carolina University reveals that, more than any other motivating factor, adventure travelers are seeking transformative experiences.<\/p>\n","protected":false},"author":133,"featured_media":16661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1514,534,72],"tags":[116,1516,146,1515],"yoast_head":"\nResearch Reveals Adventure Travelers Primarily Motivated by Transformation<\/title>\n<meta name=\"description\" content=\"New research reveals that, more than any other motivating factor, adventure travelers are seeking transformative experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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