{"id":15354,"date":"2016-11-08T18:24:03","date_gmt":"2016-11-08T17:24:03","guid":{"rendered":"https:\/\/travindy.com\/?p=15354"},"modified":"2016-11-08T18:24:03","modified_gmt":"2016-11-08T17:24:03","slug":"70-per-cent-travellers-say-tourism-sustainable-10-years-ago-4-per-cent-offset-flights","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2016\/11\/70-per-cent-travellers-say-tourism-sustainable-10-years-ago-4-per-cent-offset-flights\/","title":{"rendered":"8 key sustainable tourism findings from the 2016 WTM Industry Report"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-15357 size-full\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2016\/11\/wtm-report2.jpg\" alt=\"wtm-report2\" width=\"900\" height=\"600\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2016\/11\/wtm-report2.jpg 900w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2016\/11\/wtm-report2-300x200.jpg 300w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2016\/11\/wtm-report2-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>#<\/p>\n<p><span class=\"wpsdc-drop-cap\">T<\/span>he World Travel Market Industry 2016 Report was published at WTM London this week. Amongst the findings, those that are most pertinent to the development of sustainable tourism are:<\/p>\n<ol>\n<li><img decoding=\"async\" class=\"alignright size-medium wp-image-15355\" src=\"https:\/\/travindy.com\/wp-content\/uploads\/2016\/11\/WTM-report-169x300.jpg\" alt=\"wtm-report\" width=\"169\" height=\"300\" srcset=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2016\/11\/WTM-report-169x300.jpg 169w, https:\/\/travindy.com\/news\/wp-content\/uploads\/2016\/11\/WTM-report.jpg 350w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/>3\/4 of holidaymakers say sustainability is important to their holiday decision<\/li>\n<li>59% of holidaymakers say responsible tourism is the industry&#8217;s responsibility, compared with 25% who say it is the government&#8217;s.<\/li>\n<li>75% of industry exec thing capping numbers is a practical solution for overcrowding.<\/li>\n<li>7 out of 10 of industry respondents say industry has become more sustainable in last 10 years<\/li>\n<li>Yet only 35% of British holidaymakers agree.<\/li>\n<li>90% of industry executives say sustainability is important to their organisation.<\/li>\n<li>Only 28% of their organisations have a carbon emissions reduction policy<\/li>\n<li>38% of execs reckon tourism does better in terms of greenhouse gas emissions than other industries.<\/li>\n<\/ol>\n<p>According to the report, &#8220;The British holidaymakers&#8217; overall perception of the industry&#8217;s attempts to address its environmental impact is that more needs to be done. While 35% said travel had become more sustainable, 17% thought not, and 48% were unsure.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>90 per cent of industry execs say sustainability is important to their organisation.Yet only 28 per cent have a carbon emissions reduction policy<\/p>\n","protected":false},"author":4,"featured_media":15357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,675,534,176,72],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 key sustainable tourism findings from the 2016 WTM Industry Report<\/title>\n<meta name=\"description\" content=\"90 per cent of industry execs say sustainability is important to their organisation.Yet only 28 per cent have a carbon emissions reduction policy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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