{"id":14438,"date":"2016-10-08T15:03:47","date_gmt":"2016-10-08T14:03:47","guid":{"rendered":"https:\/\/travindy.com\/?p=14438"},"modified":"2016-10-08T15:03:47","modified_gmt":"2016-10-08T14:03:47","slug":"icelands-stunning-tourism-growth-offers-window-future-destination-management","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2016\/10\/icelands-stunning-tourism-growth-offers-window-future-destination-management\/","title":{"rendered":"Iceland\u2019s stunning tourism growth offers a window into the future of destination management"},"content":{"rendered":"
\"iceland-destination-management\"
Image credit: Moyan Brenn, Flickr<\/figcaption><\/figure>\n

D<\/span>uring the last five years, Iceland has experienced an unprecedented surge in visitation. The North Atlantic island nation known for its rugged landscapes, northern lights, and artistic innovations has become a popular year-round destination, and the sudden growth has solidified tourism\u2019s important economic role. But the newfound prosperity brings new challenges with it. How can a rapidly-maturing destination manage its product responsibly and sustainably while accounting for how tourism affects its residents, environment, and capacity to accommodate eager visitors?<\/p>\n

\u00d3l\u00f6f \u00ddrr Atlad\u00f3ttir is the Director General of Icelandic Tourist Board and also serves as Vice President of the European Tourism Council (ETC). She will give a keynote presentation at the upcoming Destination Think! Forum in New York City in on October 13-14, and we spoke with \u00d3l\u00f6f to learn about Iceland\u2019s approach to destination management, the impact of Airbnb, and trends that affect tourism across Europe.<\/p>\n

This is an excerpt from an interview published on Destination.Think! To read the full story, go to\u00a0Iceland\u2019s stunning tourism growth offers a window into the future of destination management<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

New interview by Destination.Think! with \u00d3l\u00f6f \u00ddrr Atlad\u00f3ttir about Iceland\u2019s tourism growth, challenges and their approach towards destination management.<\/p>\n","protected":false},"author":5,"featured_media":14439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,551],"tags":[1364,490],"yoast_head":"\nIceland\u2019s tourism growth and the future of destination management<\/title>\n<meta name=\"description\" content=\"New interview by Destination.Think! with \u00d3l\u00f6f \u00ddrr Atlad\u00f3ttir about Iceland\u2019s tourism growth, challenges and their approach towards destination management\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2016\/10\/icelands-stunning-tourism-growth-offers-window-future-destination-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iceland\u2019s tourism growth and the future of destination management\" \/>\n<meta property=\"og:description\" content=\"New interview by Destination.Think! 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