![\"Destination](\"https:\/\/travindy.com\/wp-content\/uploads\/2016\/09\/Destination-Think-Forum-2016-1024x513.png\")
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Amsterdam is one of the top tourism destinations in Europe, and one of\u00a0the first countries\u00a0to sign a unique partnership agreement on home sharing and tourist tax with Airbnb.<\/p>\n
Destination Think! interviewed\u00a0Eduard Pieter Oud, Chief Operating Officer at Amsterdam Marketing, to discuss managing sustainable tourism growth, dealing with the challenges of success and why collaboration is essential.<\/p>\n
“For many years, we\u2019ve focused our marketing on the cultural profile of the city. But many visitors are now coming for other reasons. They are welcome, but not if they cause trouble. For example, we don\u2019t market to or focus on stag parties, but they do come to Amsterdam (and cause trouble). The city does not want this sort of visitor, so are opening a new low-cost airport in Lelystad, possibly attracting some of the target groups we do not want, there. But this doesn\u2019t change our approach, however, we still focus on the visitor that doesn\u2019t cause any trouble and try to raise the cultural profile of Amsterdam (and surrounding region).” – said\u00a0Eduard Pieter Oud.<\/p>\n