{"id":12285,"date":"2016-07-08T08:35:52","date_gmt":"2016-07-08T07:35:52","guid":{"rendered":"https:\/\/travindy.com\/?p=12285"},"modified":"2016-07-08T13:57:14","modified_gmt":"2016-07-08T12:57:14","slug":"intrepids-md-future-of-responsible-tourism-by-i","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2016\/07\/intrepids-md-future-of-responsible-tourism-by-i\/","title":{"rendered":"Intrepid’s MD discusses the future of responsible tourism"},"content":{"rendered":"

\"Intrepid's<\/a><\/strong>&<\/span>#8220;We now live in an age where countries \u2013 and brands \u2013 must be prepared to be transparent. Technology and globalisation has taken us to a point where there are very few places for bad business decisions to be hidden.”<\/p>\n

Social media is forcing brands that may have been slow to take a stance on issues to move quickly. Nobody wants to be the last one to do the right thing, but as industry leaders we shouldn\u2019t be content with following the crowd either. Average is just failure in disguise. Being the first to tackle an issue means putting your brand\u2019s reputation out there.”<\/p>\n

James Thornton, MD of Intrepid Travel, recently shared his thoughts on the future of tourism. He discussed supporting Nepal after the earthquake, why his company decided to stop promoting elephant riding, and why what drives him is his belief that responsible travel companies “have the ability to change the way travellers see the world.”<\/p>\n

You can read the whole interview\u00a0here: What should the future of travel be? We chat with Intrepid\u2019s MD, James Thornton | Intrepid Travel Blog<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Average is just failure in disguise, says James Thornton. Being the first to tackle an issue means putting your brand\u2019s reputation out there.<\/p>\n","protected":false},"author":68,"featured_media":12286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[675,551,141],"tags":[1059],"yoast_head":"\nIntrepid's MD discusses the future of responsible tourism<\/title>\n<meta name=\"description\" content=\"Average is just failure in disguise, says James Thornton. 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Being the first to tackle an issue means putting your brand\u2019s reputation out there.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travindy.com\/news\/2016\/07\/intrepids-md-future-of-responsible-tourism-by-i\/\" \/>\n<meta property=\"og:site_name\" content=\"Travindy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-08T07:35:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-08T12:57:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travindy.com\/news\/wp-content\/uploads\/2016\/07\/james_thornton-799x449.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"799\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Travindy\" \/>\n<meta name=\"twitter:site\" content=\"@Travindy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/travindy.com\/news\/2016\/07\/intrepids-md-future-of-responsible-tourism-by-i\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/2016\/07\/intrepids-md-future-of-responsible-tourism-by-i\/\"},\"author\":{\"name\":\"Guest\",\"@id\":\"https:\/\/travindy.com\/news\/#\/schema\/person\/8da35f38679d72ee6ee4b2f584ff9994\"},\"headline\":\"Intrepid’s MD discusses the future of responsible tourism\",\"datePublished\":\"2016-07-08T07:35:52+00:00\",\"dateModified\":\"2016-07-08T12:57:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/travindy.com\/news\/2016\/07\/intrepids-md-future-of-responsible-tourism-by-i\/\"},\"wordCount\":193,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/travindy.com\/news\/#organization\"},\"keywords\":[\"elephant rides\"],\"articleSection\":[\"Corporate Responsibility\",\"Interview\",\"Tours & activities\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/travindy.com\/news\/2016\/07\/intrepids-md-future-of-responsible-tourism-by-i\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/travindy.com\/news\/2016\/07\/intrepids-md-future-of-responsible-tourism-by-i\/\",\"url\":\"https:\/\/travindy.com\/news\/2016\/07\/intrepids-md-future-of-responsible-tourism-by-i\/\",\"name\":\"Intrepid's MD discusses the future of responsible tourism\",\"isPartOf\":{\"@id\":\"https:\/\/travindy.com\/news\/#website\"},\"datePublished\":\"2016-07-08T07:35:52+00:00\",\"dateModified\":\"2016-07-08T12:57:14+00:00\",\"description\":\"Average is just failure in disguise, says James Thornton. 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