{"id":11492,"date":"2016-05-26T16:11:03","date_gmt":"2016-05-26T15:11:03","guid":{"rendered":"https:\/\/travindy.com\/es\/?p=11492"},"modified":"2017-08-02T22:39:37","modified_gmt":"2017-08-02T21:39:37","slug":"normalizar-turismo-sostenible","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2016\/05\/normalizar-turismo-sostenible\/","title":{"rendered":"\u00bfC\u00f3mo normalizar el turismo sostenible?"},"content":{"rendered":"
\"EntreTierras
Fuente: EntreTierras v\u00eda VisualHunt \/ CC BY-NC-SA<\/figcaption><\/figure>\n

E<\/span>sta pregunta<\/span> – que deber\u00eda estar en el centro de todos nuestros debates – fue el tema de un evento inspirador al que asist\u00ed recientemente en la ONU. Despu\u00e9s de dos d\u00edas de debates, talleres,<\/span> excursiones a pie, eventos de networking y m\u00e1s, todo organizado por Travel + Social Good,<\/a> estas fueron las cinco ideas que rondaron mi mente mientras trataba de responder a la pregunta.<\/span><\/p>\n

1. Dejar de preocuparse por el nombre<\/h5>\n

Realmente<\/span> no importa si se llama eco, sostenible, responsable, geo, comercio justo, favorable a los pobres,<\/span> o lo que sea. A nadie, excepto un muy peque\u00f1o grupo, le importa, y hace que los que se obsesionan con estas cosas suenen como el Frente Popular<\/span> de Judea de La Vida de Brian<\/em>. Se llama turismo. O lo hacemos bien, o no.<\/span><\/p>\n

2. Poner fin al esnob ‘Soy un viajero, ellos son turistas’<\/h5>\n

Es<\/span> perfectamente posible ir de vacaciones responsables, sostenibles, como turista. Es igual de f\u00e1cil ser un viajero ego\u00edsta, da\u00f1ino. No son qu\u00e9 tipo de vacaciones se deciden tomar lo que importa. Se trata de c\u00f3mo tomarlas.<\/span><\/p>\n

3. Todo el turismo es lujo<\/h5>\n

Seg\u00fan la<\/span> OMT, que lo convirti\u00f3 en el tema de su campa\u00f1a de este a\u00f1o, hay cerca de un bill\u00f3n de turistas que van de vacaciones al extranjero cada a\u00f1o. Suena mucho<\/span>,<\/span> y fue anunciado como<\/span> tal, hasta que se pone en el contexto de un planeta de 7,5 billones de personas<\/span>. Lo que significa <\/span>que hubo 6,5 billones de hombres, mujeres y ni\u00f1os que no se escaparon un<\/span> fin de semana a Brujas, alquilaron una villa en la Toscana, hicieron parte del Kumano Kodo o fueron por placer a cualquier otro pa\u00eds distinto de aquel en el que viven y trabajan. Eso es el 86% de la poblaci\u00f3n.<\/span><\/p>\n

Por supuesto,<\/span> algunas formas de turismo son m\u00e1s lujosas que otras. Pero antes de seguir discutiendo entre mochileros y glamping, boutique y patrimonio, vuelos baratos y jets privados, tenemos que revisar nuestro privilegio colectivo. Debido a que se trata de esos<\/span> 6,5 billones de no-turistas que en su mayor\u00eda nos proporcionan nuestra comida local sostenible, limpian nuestros premiados hoteles sostenibles, aparecen en nuestras id\u00edlicas fotos de campesino-en-arrozales-durante-puesta-de-sol – que con m\u00e1s frecuencia de lo debido son los m\u00e1s afectados negativamente por los impactos ambientales que nuestros viajes dejan detr\u00e1s.<\/span><\/p>\n

4. El turismo tiene que ser regenerativo<\/h5>\n

Como se mencion\u00f3 en<\/span> el primer punto, no se trata de las etiquetas, del nombre. Lo que importa es lo que hacemos. Ya no es<\/span> suficiente marcarse el objetivo de reducir los impactos negativos del turismo, o incluso de eliminarlos<\/span> por completo. Tenemos que hacer un mundo mejor, mejor para nosotros,<\/span> y para los<\/span> 6,5 billones que no tuvieron la suerte de ir al extranjero el a\u00f1o pasado.<\/span><\/p>\n

Ya sea que<\/span> estemos trabajando para la reintroducci\u00f3n de especies en sus h\u00e1bitats, para emplear modelos de econom\u00eda circular a nuestras cadenas de suministro, para revitalizar las culturas en desaparici\u00f3n, o para alimentar una idea de que el ser humano en este mundo tiene que ser algo m\u00e1s que el trabajo – nuestra industria del lujo tiene que dejar el mundo mejor de como lo encontramos.<\/span><\/p>\n

Cuando<\/span> partimos de esta premisa, nuestros modelos de negocio se vuelven muy diferentes.<\/span><\/span><\/p>\n

5. Saber cu\u00e1ndo es suficiente<\/h5>\n

Los viajes han estado<\/span> siempre impulsados por el deseo de descubrir nuevos lugares y explorar donde nadie ha<\/span> ido antes. Sin embargo, hemos llegado a un punto en el que quedan muy pocos de<\/span> esos lugares, al mismo tiempo en que muchos de los lugares que m\u00e1s nos gustan<\/span> se han saturado tanto de turistas que lo que nos atrajo all\u00ed en un primer lugar est\u00e1 siendo destruido.<\/span><\/p>\n

Es<\/span> necesario desarrollar en comercializaci\u00f3n y gesti\u00f3n de destinos estrategias que busquen llevar a los turistas a las zonas menos visitadas. Pero tambi\u00e9n tenemos que reconocer que este enfoque debe establecer l\u00edmites para evitar crear una soluci\u00f3n que simplemente ampl\u00ede los impactos negativos. De lo contrario, vamos a terminar con los complejos todo incluido en la Ant\u00e1rtida y los parques tem\u00e1ticos en las Islas Gal\u00e1pagos.<\/span><\/p>\n

Tenemos que<\/span> dejar algunos lugares solos.<\/span><\/p>\n

Este art\u00edculo fue primero publicado en ingl\u00e9s en el Blog de Turismo Responsable de la World Travel Market<\/span>: How we do mainstream sustainable tourism?<\/em><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Jeremy Smith, editor y co-fundador de Travindy, reflexiona sobre la conversi\u00f3n del turismo sostenible en lo que debe ser, turismo.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[1027,684],"yoast_head":"\n\u00bfC\u00f3mo normalizar el turismo sostenible?<\/title>\n<meta name=\"description\" content=\"Jeremy Smith, editor y co-fundador de Travindy, reflexiona sobre la conversi\u00f3n del turismo sostenible en lo que debe ser, turismo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2016\/05\/normalizar-turismo-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo normalizar 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