{"id":11109,"date":"2016-05-09T14:06:03","date_gmt":"2016-05-09T13:06:03","guid":{"rendered":"https:\/\/travindy.com\/?p=11109"},"modified":"2016-05-09T14:06:03","modified_gmt":"2016-05-09T13:06:03","slug":"travel-social-good-it-all-starts-with-why","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2016\/05\/travel-social-good-it-all-starts-with-why\/","title":{"rendered":"Travel Plus Social Good: It All Starts with WHY?"},"content":{"rendered":"<p><iframe title=\"Travel+SocialGood Motion Graphic\" src=\"https:\/\/player.vimeo.com\/video\/87031813?h=83aed5db7f&amp;dnt=1&amp;app_id=122963\" width=\"696\" height=\"392\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>On Wednesday of this week I set off for New York to join 150 people committed to figuring out how to make responsible tourism go mainstream at the <strong>\u00a0<a href=\"http:\/\/www.travelsocialgood.org\/2016-summit-info\/\" rel=\"nofollow\">Travel + Social Good\u00a02016 Summit<\/a><\/strong>.<\/p>\n<p>I\u2019m encouraged because it won\u2019t be a talkfest but a <a href=\"http:\/\/www.travelsocialgood.org\/design-thinking\/\" rel=\"nofollow\">re-design workathon<\/a>. I am particularly pumped up because I\u2019ll be in the company of other Crazy Ones, like members of the <a href=\"http:\/\/thegreenprogram.com\/\">Green Program<\/a>, willing to listen as much as to speak and willing to look at the challenges facing us as both humans and as tourism professionals from many different perspectives.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3646 aligncenter\" src=\"https:\/\/conscioustourism.files.wordpress.com\/2016\/05\/crazy-ones.jpg?w=476&amp;h=268\" alt=\"crazy ones\" width=\"476\" height=\"268\" \/><\/p>\n<p>I am also hopeful that before we rush into \u201cthe how,\u201d we\u2019ll acknowledge the critical importance of addressing two critical \u201cwhy\u201d questions:<\/p>\n<ul>\n<li><em>Why is the mainstream model of tourism \u2013 as a collective economic phenomenon practiced for the past 60 + years\u2013 becoming so unsustainable?<\/em><\/li>\n<li><em>What is the true purpose of a responsible, regenerative alternative?<\/em><\/li>\n<\/ul>\n<p>But I am also a little fearful that out of a desire to be seen to be effective, fast moving, and action-oriented, we\u2019ll confuse design with problem solving\/fixing \u2013 as an exercise in re-engineering (albeit with a subtler, softer language) based on a belief we can stay in control of our future.<\/p>\n<p>Even though our daily experience of global digital connectivity may have helped us (as both individuals and communities) to see ourselves as self organizing agents in a huge networked system of living systems, we still tend to apply industrial, mechanical tools to address today\u2019s challenges.<\/p>\n<p>For example, a persistent reductionist habit is evident in the way we segment responsible from sustainable, geo from eco, pro poor from community-based and continue to focus on issues as if they were disconnected from one another e.g., women\u2019s rights, biodiversity, animal cruelty, human trafficking, carbon emissions, peace and security.<\/p>\n<p>Answering the questions posed above (in italics) will necessitate our digging deep into <strong>root causes<\/strong> and both identifying and questioning the assumptions, values and beliefs that underpin and shape our behaviour.<\/p>\n<p><a href=\"https:\/\/conscious.travel\/2016\/05\/09\/travel-social-good-it-all-starts-with-why\/esinstein-quote-for-blog\/\" rel=\"attachment wp-att-3650 nofollow\"><img decoding=\"async\" class=\"alignleft wp-image-3650\" src=\"https:\/\/conscioustourism.files.wordpress.com\/2016\/05\/esinstein-quote-for-blog.jpg?w=399&amp;h=226\" alt=\"esinstein quote for blog\" width=\"399\" height=\"226\" \/><\/a><\/p>\n<p>While it has become fashionable to repeat the words in the graphic attributed to Albert Einstein, living that truth is very difficult. It requires a level of deep inner reflection and outer observation that very few time-pressed executives and leaders, who know they are judged on actions not thoughts, feel able to take.<\/p>\n<p>When I repeatedly say, \u201ctourism is not an industry but a living human system\u201d most people nod their heads in agreement. Some tell me that they\u2019ve studied systems theory and are familiar with its concepts. To which I say, \u201cGreat, but how do we live it?\u201d Not only is that much harder to do but until we wear a systems set of lenses every day, we\u2019ll fail to <strong>see<\/strong> how best to act.<\/p>\n<p>Two words, which are appearing with increasing frequency in the business literature are purpose and regeneration, might trigger productive thought as to how live consciously within a system.<\/p>\n<p><strong>Purpose<\/strong><br \/>\nAt our best, humans are \u201cmeaning seeking beings.\u201d Those of us whose survival needs have been met are asking deeper questions \u2013 Who am I? Why am I here? What\u2019s my contribution to making the world a better place? Many of our customers are, in fact, travelling on a quest for answers. These are questions that apply to all aspects of our life, including economies.<\/p>\n<div id=\"attachment_3644\" class=\"wp-caption aligncenter\" data-shortcode=\"caption\">\n<p><a href=\"https:\/\/conscious.travel\/purpose-wordle\/\" rel=\"nofollow\"><img decoding=\"async\" class=\"size-medium wp-image-3644\" src=\"https:\/\/conscioustourism.files.wordpress.com\/2016\/05\/purpose-wordle.jpg?w=300&amp;h=132\" alt=\"Source: http:\/\/michaellmorrison.com\/purpose-creates-value-why-your-why-really-matters\/\" width=\"300\" height=\"132\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Source: <a href=\"http:\/\/michaellmorrison.com\/purpose-creates-value-why-your-why-really-matters\/\" rel=\"nofollow\">http:\/\/michaellmorrison.com\/purpose-creates-value-why-your-why-really-matters\/<\/a><\/p>\n<\/div>\n<p>People cogently asking the question \u201cWhat\u2019s an economy for? include Kate Raworth (<a href=\"http:\/\/www.kateraworth.com\/\"><strong>Doughnut Economics<\/strong><\/a>) and Christian Felber, founder of<a href=\"https:\/\/www.ecogood.org\/en\"><strong>Economy\u00a0for the Common Good<\/strong><\/a>; along with the members of <strong>Conscious Capitalism<\/strong>; <a href=\"https:\/\/weatherhead.case.edu\/centers\/fowler\/\"><strong>Business as an Agent for World Benefit<\/strong><\/a>; the <a href=\"http:\/\/thenextsystem.org\/\"><strong>Next System Project<\/strong><\/a>, the <a href=\"http:\/\/thenextsystem.org\/\"><strong>Business Alliance for Local Living Economies<\/strong><\/a>, and <strong>B-Corp<\/strong>certified companies \u2013 to name merely a few of a growing host of individuals\u00a0actively contributing to redesigning the economy.<\/p>\n<p>Posing this question is crucial because as systems theorists and practitioners will tell us \u2013 you can\u2019t direct a system, you can only disturb it. And the most effective way of disturbing a system is to change its purpose.<\/p>\n<p>The late Donella Meadows \u2013 one of the most articulate and early proponents of a systems perspective has this to say in response to the question, if you can\u2019t understand, predict, and control, what is there to do?<\/p>\n<p><em>Systems thinking requires a different sort of \u201cdoing.\u201d The future can\u2019t be predicted but it can be envisioned and brought lovingly into being. Systems can\u2019t be controlled but they can be redesigned. We can\u2019t surge forward with certainty into a world of no surprises, but we can expect surprises and learn from them and even profit form them. We can\u2019t impose our will upon a system, we can listen to what the system tells us, and discover how its properties and our values can work together to bring forth something much better than could ever be produced by our will alone. We can\u2019t control systems but we can dance with them!<\/em><\/p>\n<p><a href=\"https:\/\/conscious.travel\/2016\/05\/09\/travel-social-good-it-all-starts-with-why\/personalityhacker_systems-thinking-graphic\/\" rel=\"attachment wp-att-3651 nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3651 aligncenter\" src=\"https:\/\/conscioustourism.files.wordpress.com\/2016\/05\/personalityhacker_systems-thinking-graphic.jpg?w=380&amp;h=205\" alt=\"personalityhacker_systems-thinking-graphic\" width=\"380\" height=\"205\" \/><\/a><\/p>\n<p>Hopefully at the Summit, we\u2019ll start with an inquiry into the purpose of tourism and hospitality. Readers of my blog will know it\u2019s one of my favourite questions and most popular topics ( see<a href=\"https:\/\/conscious.travel\/2011\/10\/29\/tourism-whats-the-point-why-should-these-grads-work-for-you\/\" rel=\"nofollow\">Why should these graduates work for you?<\/a>)<\/p>\n<ul>\n<li><em>Is tourism simply about maximizing shareholder profit or enabling all its stakeholders to flourish?<\/em><\/li>\n<li><em>Is the purpose of a destination and the agencies responsible for it simply to attract more visitors (to grow in volume) or to ensure this activity generates greater <strong>net benefit<\/strong>(measured both quantitatively and qualitatively) for all stakeholders?<\/em><\/li>\n<li><em>What \u2013 especially from a systems point of view \u2013 does a successful, flourishing destination look and feel like?<\/em><\/li>\n<li><em>Can tourism fulfill a higher purpose and genuinely contribute to making the world a better place and how?<\/em><\/li>\n<\/ul>\n<p><strong>Regenerative<\/strong><br \/>\nWhich leads me to the next word grabbing more business attention: Regenerative.<br \/>\nAnother great contemporary writer thinker, Marjorie Kelley, having conducted a through analysis of which financial institutions continued to serve their communities through a period of financial collapse observed in her book <em>Owning Our Future<\/em>:<\/p>\n<p><em>You don\u2019t start with the corporation and ask how to redesign it.<\/em><\/p>\n<p><em>You start with life, with human life of the planet and ask\u2026<\/em><\/p>\n<p><em>How do we generate the conditions for life\u2019s flourishing?<\/em><\/p>\n<p>To which I would answer, you can\u2019t do that without changing your mindset and shifting your focus away from mechanics and engineering to living systems and evolution. I am in agreement with another economist turned philosopher-change agent, David Korten whose plain speaking in <a href=\"https:\/\/www.amazon.co.uk\/Change-Story-Future-Living-Economy-ebook\/dp\/B00NJ2HI92\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1462792397&amp;sr=1-1&amp;keywords=korten+change+the+story\"><em>Change the Story: Change the Future<\/em><\/a> drives the point home:<\/p>\n<p><em>The only valid purpose of an economy is to serve life. To align the human economy with this purpose, <strong>we must learn to live as nature lives, organises as nature organises, and learn as nature learns,<\/strong> guided by a reality-based, life centred, intellectually-sound economics.<\/em><\/p>\n<p>It\u2019s because life evolves and is not static that we can never restore something to its original condition nor can we ever succeed in conserving what we have today for future generations. (I was in magical mystical Bali in 1973 \u2013 there\u2019s no way a visitors can have that experience today). But what we can do is restore a system\u2019s capacity to continuously self organize and evolve into ever higher levels of complexity, beauty, order, resilience and adaptability.<\/p>\n<p>It\u2019s because of this more accurate understanding of LIFE, that the word sustainability has not succeeded in capturing the hearts and minds of the majority.<\/p>\n<p>In <a href=\"http:\/\/regenesisgroup.com\/wp-content\/uploads\/2015\/02\/A_Living_Systems_Approach_to_Design.pdf\"><em>A Living Systems Approach to Design<\/em><\/a>, Bill Reed, cofounder of <a href=\"http:\/\/www.regenesisgroup.com\/\">Regenesis<\/a> starts his presentation with:<\/p>\n<p><em>Regeneration is about framing restoration as a whole \u2013 engaging the earth\u2019s systems, the biotic systems, AND the people of each unique place in a continuous dialogue of restoration and evolutionary development \u2013 a healing or \u201cwholeing.\u201d<\/em><\/p>\n<p>Regeneration involves inspiration \u2013 an act of breathing new life into a person, into an enterprise, a community, a place, an association and a guest!<\/p>\n<p>Finally and this is the point most pertinent to tourism \u2013 we can do regeneration best at a community level because first and foremost it involves expressing and celebrating the forms of life that reflect the uniqueness of the place in which life evolves. As we grow in awareness of who we are and why we are here as humans, we are literally re-membering (piecing back together) the whole system of life in each unique place instead of the fragments we have been taught to specialize in. Indigenous people, allowed to live on the land true to the customs and traditions that emerged from it, have never forgotten this living systems knowledge. Our indigenous brothers and systems can help all of us become indigenous again and learn to be living expressions of a place we in tourism call a destination.<\/p>\n<p>Finally to inspire and encourage let me a share a great example presented\u00a0by the efforts of residents on Inishboffin to ensure their visitor economy flourishes through responsible, community-driven tourism development. My dear friend Mary Mulvey of\u00a0\u00a0<a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/EcoTourismIreland.ie\/\">Eco Tourism Ireland<\/a>\u00a0who inspired and supported the community and, in my opinion, did an amazing job. It\u2019s one example of thousands emerging from the grassroots.<\/p>\n<p><span class=\"embed-youtube\"><iframe class=\"youtube-player\" src=\"https:\/\/www.youtube.com\/embed\/A3fb0wOmFnY?version=3&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"588\" height=\"361\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p>So for all these reasons, I am very excited and inspired by the prospect such great company at the end of this week and exploring how tourism fulfil its true potential as a force for good.<\/p>\n<p><strong>This is a article was first published by Anna Pollock on the Conscious Travel website. Read the original article here: <em><a href=\"https:\/\/conscious.travel\/2016\/05\/09\/travel-social-good-it-all-starts-with-why\/\" target=\"_blank\" rel=\"nofollow\">Travel + Social Good: It All Starts with WHY? | Conscious.Travel<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What might a truly regenerative, purposeful tourism look like? How might we get there? And why should we?<\/p>\n","protected":false},"author":29,"featured_media":11111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,675,17,287,535,573],"tags":[983,984,985],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Travel Plus Social Good: It All Starts with WHY?<\/title>\n<meta name=\"description\" content=\"What might a truly regenerative, purposeful tourism look like? How might we get there? 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