{"id":10608,"date":"2016-04-20T09:09:42","date_gmt":"2016-04-20T08:09:42","guid":{"rendered":"https:\/\/travindy.com\/es\/?p=10608"},"modified":"2016-04-20T09:09:42","modified_gmt":"2016-04-20T08:09:42","slug":"lanzarote-effect-nueva-accion-promocional-de-la-isla","status":"publish","type":"post","link":"https:\/\/travindy.com\/news\/2016\/04\/lanzarote-effect-nueva-accion-promocional-de-la-isla\/","title":{"rendered":"Lanzarote Effect, nueva acci\u00f3n promocional de la isla"},"content":{"rendered":"

\"map-1146700_1920\"<\/p>\n

Lanzarote fue el primer destino mundial en obtener la certificaci\u00f3n Biosphere Responsible Tourism, \u00fanica y reconocida por el GSTC (Global Sustainable Tourism Council), organismo internacional que, adscrito a la Organizaci\u00f3n Mundial del Turismo, proporciona un sistema mundial de reconocimiento, aprobaci\u00f3n y acreditaci\u00f3n en programas de certificaci\u00f3n de Turismo Sostenible.<\/p>\n

Desde entonces la estrategia de Turismo Lanzarote ha estado orientada, en buena medida, a posicionar el destino en los circuitos internacionales aprovechando la distinci\u00f3n y los beneficios que comporta este sello.<\/p>\n

En ese contexto se enmarca la puesta en marcha de Lanzarote Effect, una original acci\u00f3n promocional centrada en el compromiso de la isla con el desarrollo sostenible y el equilibrio entre arte y naturaleza. Bajo ese sugerente claim (reclamo), muestra una nueva forma de experimentar el destino m\u00e1s all\u00e1 de la tradicional de sol y playa, destacando sus atributos culturales, hist\u00f3ricos y naturales a trav\u00e9s de los ojos de quienes habitan la isla. El efecto Lanzarote nos descubrir\u00e1 el esp\u00edritu de la isla contado por sus gentes, artistas, cient\u00edficos y bodegueros, entre muchos otros.<\/p>\n

Accede a la noticia completa de Cr\u00f3nicas de Lanzarote<\/a>: Lanzarote Effect, una campa\u00f1a que propone una nueva forma de experimentar el destino a partir de sus valores culturales, hist\u00f3ricos y naturales<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La acci\u00f3n promocional se centra en el compromiso de la isla con el desarrollo sostenible. Propone una nueva forma de experimentar el destino a partir de sus valores culturales, hist\u00f3ricos y naturales. <\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534],"tags":[937,906,737],"yoast_head":"\nLanzarote Effect, nueva acci\u00f3n promocional de la isla<\/title>\n<meta name=\"description\" content=\"Propone una nueva forma de experimentar el destino a partir de sus valores culturales, hist\u00f3ricos y naturales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/travindy.com\/news\/2016\/04\/lanzarote-effect-nueva-accion-promocional-de-la-isla\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanzarote Effect, nueva acci\u00f3n promocional de la isla\" \/>\n<meta property=\"og:description\" content=\"Propone una nueva forma de experimentar el destino a partir de sus valores culturales, hist\u00f3ricos y naturales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/travindy.com\/news\/2016\/04\/lanzarote-effect-nueva-accion-promocional-de-la-isla\/\" \/>\n<meta property=\"og:site_name\" content=\"Travindy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/travindy\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-20T08:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/travindy.com\/wp-content\/uploads\/2016\/04\/map-1146700_1920-1024x915.jpg\" \/>\n<meta name=\"author\" content=\"Travindy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@travindy\" \/>\n<meta name=\"twitter:site\" 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