Copywriting & Storytelling
Creative communications to ensure your sustainable tourism story connects with the people you need to reach
Whether you need new copy for your website, a report for investors and stakeholders, new branding or just a brochure, we have many years experience working everyone from ecolodges to national parks and international trade events.
We don’t just write well. We keep up with – and our Head of Impact Xavier Font writes a great deal of – the latest academic thinking on what makes the most effective communication for sustainable tourism. In other words, we’ll write content for you that has been proven to work.
1: Marketing Responsible Tourism
Many businesses protect the environment, create good jobs, purchase locally and promote a sense of place. Learn how to communicate this in ways that excite your customers.
Learn how you can better market what makes you different, by focusing on how it makes your customers’ experiences more complete. Discover realistic ideas you can adapt to assure your customers that you are the right company for their needs.
2: Practical Tools & Techniques
There are so many different ways to communicate, ranging from traditional forms such as advertising and travel journalism to the ever-shifting worlds of social media, blogging and youtube. With so many possibilities, how can responsible tourism businesses maximise their time and resources?
This course will focus on the specific means of communication available to tourism practitioners, investigates which are most suitable for different situations, and look at how they can be utilised most effectively.
“The training Xavier Font gave at our company made all participants aware of the “fun” way to communicate sustainable tourism. Xavier made a clear point: travelers do not choose a trip because it is sustainable, but because it is more fun, authentic, rewarding, and a much nicer experience.” Femke de Vries, Avontuur.nu and Shoestring Holding, Netherlands