Category: Travel trends

Asian travelers’ rising preference for sustainability presses industry players to meet expectation

The Asia-Pacific region accounts for nearly 60% of the global population. For the sustainable travel movement, it would be counterintuitive to not include Asian travelers in the conversation.

U.S. tourists willing to pay more for locally-sourced foods in Hawaiʻi

Tourists to Hawaiʻi from the continental U.S. are willing to pay more for locally-sourced foods while on vacation.

Sustainable tourism market to register a year-on-year growth rate of 33.3% in 2022

The share of global sustainable tourism market in the parent market (travel and tourism industry) is estimated to be at 2%-5%.

Stockholm Instead of Rome? October Instead of July? How Heat Waves Are Changing Tourism in Europe

Shifts in travel patterns are likely to become more common in Europe, a region that climate researchers describe as a “hot spot” for severe summer heat.

5 Key Takeaways for the Future of Sustainable Tourism

More industry stakeholders now recognize what practices are effective for their sustainability journeys. In the overall industry, however, gaps persist and there’s still a lot more work to do to put these strategies into practice.

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